Brandon Parker

TASK 5 - BRAINSTORMING

The main colour used by ‘SASH’ is green but I don’t think that to be a good colour to use for a homeless charity as it’s the same green used

for the recycling campaign and so when you see it wouldn’t associate it at all with a young adult homeless charity so the colour I use I need to

be something that you would be more likely to put with a homeless charity. Before green they used red but that isn’t a good colour to use

either as its more of ‘bloody’ colour. I want to use a blue of some description as its not a negative colour and more likely to attract

someone to read the poster if it’s a nice blue. A baby blue for instance but the poster wouldn’t be made purely of that colour, as it will be made of pictures and text mixed to attract two different sorts of attention as some people respond better to different sorts of poster. Some would be more likely to read it if its filled of factual text but others would prefer the use of sympathetic or horrific imagery plus if your only going to see

it for a matter of seconds as your going past it your more likely to notice imagery.

COLOURS

The theme I'm going to use will be standard and easy to comprehend but will be effective as it wont over load you with

information on the charity or about youth homeless people, but wont use to much imagery that will bore you so its

meeting the middle to use the right amount of both to attract everyone I can to be able to gain donations and make people

aware of the whole situation. I will just include the logo at the bottom corner so that people don’t instantly know its for

money. The layout will have a good sized picture centred in the poster to draw in attention and around it will contain information of the charity and how the donations collected

will be much appreciated and will be told how they help and where they go, and what they do to help with the charity.

THEME & LAYOUT

The text that will be included will be minimal but will include a lot of important and key text that will be talking about the charity itself, giving facts about homeless people in general

and how if you will or can donate how the money you give will be widely appreciated as that is what keeps them being able to keep the charity funded. It also will tell you information to get in touch with the charity to help someone you know who is homeless but if you were to become homeless then you’d know where to go. For fonts I don’t want to use anything to

bold it needs to be easily readable and with that in mind need to be a decent size for it to be easy to read. It shouldn’t be bold or in italics just a clean, smart looking font that makes

the poster look professional and isn’t the biggest attraction to the poster.

TEXT & FONTS

The pictures I want to use will be to shock people to show them how bad it is to be homeless, but not only that I want to include a picture of what the money give can do to help

and how that affects a homeless person. So then will attract people by using pictures and shows the positive aspects as

well as the negative. The pictures will be central to the page as I was it to be the main reason to why people stop to read it as pictures are the main reason to attract people in and seeing someone in pain is even harder to walk away

from.

PICTURES

TASK 6 - MOOD BOARD

Homeless Charity

Homeless Charity

Homeless Charity

Homeless Charity

TASK 7 – FLAT PLANS

FLAT PLAN 2

FLAT PLANS 3