Task 5

Copy Development

Slogans

Ingredients• Carbonated water, sugar (carbohydrate),

citric acid, flavourings (including caffeine and quinine), preservative (E211), colours (E110, E124), ammonium ferric citrate (0.002%)

• Typical values per 100ml: Energy – 182 kj / 43 kcal, Protein – Trace, Carbohydrate – 10.5g, Fat – 0g

Descriptions of irn bru 32

How would you describe the essence of a flavour that only two people in the world know? One that is such a closely guarded secret that it is held under lock and key in a vault in Switzerland? A taste so precious, so unique that it is our chairman Robin Barr, and he alone, who blends the unique combination of 32 flavours that can be savoured in every sip? There is only one word to describe it. Phenomenal And if you didn’t get that right you’ve clearly been drinking something else. So go and de-tox your mouth with a can of IRN-BRU immediately

• Just as good as the original• You’ve never tasted anything so good• You will never know what it is but you’ll love it • Switch on your brain

Copy analysis“Just as good as the original”“You’ve never tasted anything so good”“You will never know what it is but you’ll love it”

I m not going to use any of these slogans that I have thought of because I don’t think that they are good enough for my work as it needs to be professional. I am designing my energy drink to represent light blub because that is a source of energy, therefore I want to relate my slogan to

my design.

My second idea for the irn bru cans is to make a series of can related to different celebrities. These are com of the slogans I could use relating to the fan cans.

“Can you find your fan can?”“Start your day with your favourite celebrity”“who are you buying today?”

Font experiment

Royal Rumble, Dafont.com Bad Grunge, Dafont.com

Font experiment

Chum, Dafont.com

NHL ducks, Dafont.com

Font analysis

I think this font is good because it is bold and you can see if from afar, which is good to catch peoples attention. I also like the effect of the font it has an army effect, and those who are in the army need energy to get through the day, like

those who need the energy drink. I am going to use a second font for my slogan because I think that it will make it stand out more, and I chose the specific font for

my slogan because I think that the font matches with the text.

I think this font is good because it has the effect that it is speed and you can relate that to energy like the drink. I think that it also stands out from afar to catch

peoples attention.

Font readability

IRN BRU IRN BRU IRN BRU

IRN BRU IRN BRU IRN BRU

IRN BRU IRN BRU IRN BRU

Product DevelopmentCANS

IRN BRU

IRN BRU32

32

IRN

BRU

32 32

IRN BRU

Product DevelopmentOther Packaging

I will use the shape of this product as mine because it looks more creative.

IRN BRU32 IRN BRU

32IRN BRU IRN BRU32