Task 4

Mood Boards

Idea 1 – Colours

For my first idea I have decided that I would like to use colours that are quite bright such as oranges and yellows. This is because the colours will attract my audience. I have decided to pick orange because this is the original colours of the irn-bru drink. I have also decided to use this colour as it is the colour of the drink. I will use orange and yellow as the main colours of the theme however if these colours look too bright then I will maybe introduce a darker colour to contrast the colours. I also want to use a metallic gold colour for the theme as this will represent that it is a special edition drink, I also think that it will interest the audience more if I use a metallic gold.

Idea 1 – Fonts

For my font for my first idea I have decided to use a range of different fonts ranging from sans serif fonts and also serif fonts. I have decided to select a range of sans serif fonts because I think that they look bold and stand out to the audience, I have also decided to pick these as they are similar to the original irn bru fonts. I particularly like franchise and also headline as I think that these fonts stand out and give a statement. I have also include a serif font which is copper penny however I don’t think that I will use this font because it doesn't look very aesthetically pleasing or suitable for my brand.

Idea 1 – Images

I have selected a range of images which present my theme. I would like to encourage people to buy the irn bru drink so I have decided to add images of celebrities and athletes drinking the drink. By doing this I think that my audience will feel more encouraged to buy the drink as the will see other people drinking the drink. I have also decided to include images of the irn bru can I would like to include images of the can so people are aware of what it looks like.

Idea 2 – Colours

These are just some colours which I would like my products to include. I would like to keep the original colours of the irn bru drink which is blue and orange because I feel that these colours are recognized already by the audience. I would also like to introduce the colours of metallic gold within the colour scheme. I think that having this colour will make the products look much more interesting. The use of the colour gold represents that it is special. I think that when my audience sees the products with gold on they will be more interested into buying the product.

Idea 2 Fonts

For my second idea I have decided to select similar fonts as my first theme this is because I think that using sans serif fonts will be appealing for my audience. The fonts that I have chosen are all very bold and they all stand out. I think that using these fonts will appeal to both boys and girls of my audience and I also think that they will grab attention when used on my products.

Idea 2 - Images

I have decided to put together a range of different images which will represent the theme across all my products. As irn bru is an energy drink I have decided to use images of people who use energy. Such as athletes. I think that showing my audience that athletes drink the drink for energy then they will believe that it works and be encouraged to buy the drink.

Idea 3 - Colours

For my second idea I have decided to keep with the original colour scheme of the irn bru design however slightly changing the colour scheme by adding yellow and red. I wanted to add more colours because I think that it will make the products look much more interesting. Rather than just having the original irn-bru colours. I also think that having these colours will give more of a distinctive look which will allow the audience to recognize the brand.

Idea 3 – Fonts

Within this selection I have decided to pick a range of different fonts. I have decided to pick these font selections as they are all very unique and different. My favourite fonts include ‘metropolitan’ and also ‘vinyl stickons’. I think that metropolitan is a great font to use on the energy drink because the effect that it gives looks like lightening strikes. As lightening bolts represent energy this is a potential theme which I could use on my products.

Idea 3 - Images

I have decided to include different types of images within this idea to cover my products. For example for my poster I would like to include an image of a man before an energy drink looking tired and sad. I would also like to include an image of the man after he has drank the energy drink to show the effect of what it can have. I would also like to include images of lightening bolts as I think this would give a interesting effect to my products.