Task 4 – Target Audience Appeal.

Billboard magazine appeals to a young target audience of around 16 –young adults of around 26. This is due to the content of the magazine, which includes the charts, and interview and feature stories of bands, appealing to a vast audience who like different musical genres. The magazine appeals to these, as it widens the audience of the magazine, so people who like genres like RnB, Rock, pop and others, buy the magazine, so overall they make more money.

The layout it quite ordered, so appeals to a more mature audience, in oppose to those magazines where it seems to be a mad jumble, like the grunge magazines like Kerrang. There is also a stylish picture of an artist instead of random pictures of bands dotted over the cover, again to show a neat order to the cover, making a more stylish identity to the magazine.

The colour of the image makes it seem more elegant, rich and sophisticated. The image looks mysterious and is supposed to contrast with the masthead which has bright colours in the text. Because of contrast items stand out like the name of the cover and then the imagery of Beyoncé.

The sans serif font is making the cover look young and stylish yet again, so it appeals to the suitable target audience.

The content includes feature stories and interviews which match the target audience of the magazine with varied interviews s and features. This is also linked with the language which is very simplistic and to the point, so the age group haven’t got to read lots on the front page, but still know enough to be enticed and read the magazine.

The layout is split in sections, all of which are split into 3s. The ordered page shows the target audience a page which is easily readable.

The colours are neutral and plain, which help to stand out from the white background, but still stay with the colour scheme so there isn’t a strong colour change, with a series of messy colours.

The contents is in the far left third. This is of course the primary optical area, so will be seen first before the other sections. The contents is in a coloured bar, so again stands out above the rest of the page, as it is important on the contents page to know what is shown through out the magazine.

The white background denotes the neutral effect, so everything around It, stands out, as focus isn’t pulled in to the background. Further this is so your eyes focus mainly on the images of the artists instead.

The image of Beyoncedominates the right hand page of the magazine, this shows that she is superior and should be look at as the main thing on the spread.

She is wearing a gold casing around her face like a futuristic collar which a queen would have worn. She is also wearing thick eye shadow above her eyes to make them stand out.

The strong sans serif font, seem also quite future like. The Writing is very big and white, so contrasts with the background colour showing the importance of the phrase

The phrase ‘Fiercely Creative’ describes the artist as some one great and powerful, using very strong words to describe her. The word fierce can describe a powerful animal like a lion, which is perceived as a scary being. This is the effect that wants to be used to describe this woman

The layout is in columns, which is conventional for magazines, as it is made easier to read, especially for the target audience in the magazine