SASH homeless charity leaflets techniques.

Colour scheme: The colours used on SASH’s leaflets are bright but they still remain to have a simple look to them. The green featured on the front of the leaflet draws the audience in as it is different to many other leaflets. When you look inside of the leaflets, the main colour changes from green to white so that the information in the coloured circles stands out more.

Copy: There is not a lot of text on this leaflet, there is just the important pieces of information that somebody would need. The reason for the lack of text could be because the charity is aimed at young people who won’t take much time to read the leaflet so the information given has to be short but memorable.

Font: The font featured within the leaflet is a san serif font which comes across less formal than the use of a serif font. This will appeal to the charities audience of young people more as it continues to make the leaflet more appealing for them.

Tone: The overall tone of the leaflet is very friendly and is very well aimed at young people. However, there is not enough visible copy in the picture to decide more about the tone of the leaflet. It just gives off a welcoming vibe so that young people will be more willing to take notice of what it is saying so that if they find themselves in a position of potential homelessness, they will know what to do and where to go.

Image(s): There are no images used on the leaflet. However, the leaflet itself is shaped like a house making it more obvious what the leaflet is going to be about. This would also make it stand out from other leaflets held in a leaflet stand. Also they look like they are easy to fit in your pocket or just carry around in general so that people could always have them handy ready to help someone or themselves if they seem to be in a situation where they need SASH’s help.

PorchLight charity poster.

Colour scheme: On this poster, there isn’t really a colour scheme because the image takes up the entire background and consists of many different colours and shades. If I had to pick out a colour scheme I would pick out the colour of the fonts, white and yellow. The yellow of the ‘Don’t’ makes it stand out because it is the keyword of the sentence. It is also made up of light colours so that it doesn’t just blend into the edge of the poster and it’s not light enough to blend into the white/grey walls in the centre of the poster.

Copy: The text featured on the poster is big and bold to make it stand out. Also the fact that it is so big and bold makes it seem very important. The copy does take up more than half the poster making it the main focus of the campaign poster and helps to get it’s point across to passers by without them having to stop and take time to read the poster.

Font: The font used in the poster is a san serif making it quite informal. It is big and bold making it become more eye catching than if it was small. The fact that one of the words is in a different colour to the other words featured on the poster highlights that that is the keyword of the sentence. Also, the font has the appearance of rotting, just like the wall in the background as parts of it are more solid than others.

Tone: The tone of this campaign poster is very harsh and demanding. There is no thought spared for the audience because it’s pointing out that the audience won’t spare a thought for the homeless person if they just walk past them. The tone is set to make the audience feel the same way that homeless people do when they get ignored by people. However, apart from being harsh and demanding, it also tries to induce sympathy from the audience by showing the guy as sort of innocent because he’s only sleeping and doing no wrong.

Image(s): There is only one image used on this poster and it is of a homeless man asleep on the street. The last thing you really look at is the homeless man, so after you’ve read ‘Don’t just walk past’ the image tells you what it means. The part destroyed walls behind him gives a visual representation that he is sleeping rough. The fact that he is asleep makes him seem quite innocent and vulnerable. I feel like the designers did this to change peoples opinions on the homeless.

Shelter charity poster.

Colour scheme: The main colour used in this poster is red. It is mainly used as a copy colour, making it stand out against the background image. It also gives a sense of danger, suggesting that becoming homeless is quite dangerous because anything could happen. A lot of homeless people begin to get involved with drugs and in female cases, this could lead to prostitution.

Copy: There is quite a lot more text on this poster than the others. However, this poster gives an example of how some people become homeless and tells you how you can avoid this particular example. It gives you a lot of information, including how you can donate and the charities website. The bigger text draws the audience in so that if they decide to read more of the poster they will see what the poster is actually about and how they can help support the charity. Also, the fact that the copy says ‘face’ and the image is mainly a large face, creating the thought that it’s a pun, making the poster more memorable, pun intended or not.

Font: The font used is yet another san serif that is big and bold. The main bit of font (I can’t face it) is made transparent so that you can see the fear and emptiness in the persons eyes and face. It is also red so that it stands out even more and matches the colour scheme and charity’s logo. All the font used is the same type of font but it is either small, white and un-eye-catching or big, red and bold.

Tone: The tone of this advert is very upsetting because the person is suggesting that they can’t deal wit their debt and are at risk becoming homeless because they are struggling. It makes it seem like the person in the background image is distraught at the thought of losing their home because of financial issues. It then goes on to become very helpful and sympathetic by offering advice and help for people who are struggling with debt.

Image(s): There is only one image on this poster and it is essentially the background of the poster. The image shows a woman’s face in an extreme close up shot. The woman’s face is filled with worry and you can see that she needs help. The image is very monotone as the person featured is very pale but has dark hair. This brings the colour scheme to three main colours, making the poster simple but effective.

Simon on the Streets poster/billboard.

Colour scheme: Again, this poster is mainly an image with no real colour scheme. However, all the colours are pretty rough looking and not real happy since it’s advertising sleeping rough. The main colour used is the white for the text. This is used to make it stand out from the man’s dark coat. Looking at the image used, there are many shades but only a couple of main colours to the entire poster; blue and white.

Copy: There is very little copy used on this poster but it is still very effective. The only pieces of information featured on the poster include a slogan, the charities website and finally the charities logo. The words used tie in with the image too which makes the poster more memorable. It’s almost like the designers have used a pun. They are placed around the poster so you can see them clearly but you can still see the main visual part of the poster.

Font: The font used is not solid text. It looks very rough so it is effective for the poster because it is not perfect looking. The font is also the same as the font in the charity’s logo. This is good because it means that the font for the poster hasn’t been randomly chosen and it all ties together and looks good.

Tone: The tone of the advert is very straight forward and makes a point. However, because there is not much text on the poster there is very little to say about the tone of the advert other than the fact that it a straight forward point.

Image(s): The image used for this campaign poster is pretty graphic and hard hitting. However, it ties in with the copy, putting it in a visual context that this man is literally stuck on the streets. The man also looks very rough and fits the image of a homeless people. The fact that part of him is unzipped makes it more realisable that he is stuck sleeping on the streets.

Thames Reach charity poster/billboard.

Colour scheme: The colour scheme of this poster is very simple as it only includes a couple of main colours. This could be so that the advert stays simple and straight forward. The black and blue of the text stands out against the plain white background, allowing people to easily read the text. Also the fact that some words are in blue and not black helps highlight important information.

Copy: There is a lot more text on this poster than others. This is probably because the charity wanted to get more information across to the audience. The copy includes a real case, information on how to donate and then general information about the charity itself, such as; their website, social network sites and how to get in touch with them on the sites.

Font: In this poster, the font used for the actual information is different to the font contained in the charity’s logo. The main font in the poster is a san serif, again, making it informal but still effective. The more important pieces of information are a lot bigger and easier to see from a distance. Tone: The tone of this poster is very factual and gives the reader a lot of information. Over all, the tone is neither demanding or emotional, it simply states some facts to get word out of the charity and get donations. Image(s): There is only one image used in this poster and it is of the homeless person that the text talks about. This gives people a visual of the kind of people Thames Reach has helped. The man looks quite happy and looks like he’s getting himself back on his feet in his smart coat. This provides a visual of what the charity has done to help.