Ideas

Task 3

Idea 1• For my first idea I would like to carry out a bright theme throughout my

products. I would like to use colours such as orange, red and yellow. • I would also like to uses an interesting font which is suitable for my

audience. • I want to have a simple design which will include stars and different

shapes. • On my magazine advertisement and website banner I will include people

such as celebrities drinking the drink. • On the packaging of the drink I will include also include reflective colours

so they stand out.

Idea 2• For this idea I would like to keep the same colours as the original irb-bru

theme however I also want to include a gold colour which will be shown on all of the products. Instead of having orange and blue, the colours will be orange, blue and gold.

• For the magazine advertisement I would like to include a athlete holding a gold medal after a race which he has ran.

• I also want to include a slogan of ‘irn bru gets you through’. • On the packaging I would like to include an image of a medal or a gold

stars across the can.

Idea 3• For this idea for the magazine advertisement I would like to have an image

of a person stood before the energy drink and then an image of the person after they drink the energy drink. The second image will be of the person having lots of energy. I will also like to have to same idea on the website banner however I would like the website banner to be moving. I think that this would give a good effect.

• For the packaging I wouldn’t like to have the image of the person however I would just like the packaging to have the name of the energy drink and then a small slogan underneath it.

Idea 4 • For this idea I would like to use bold colours such as orange and red as

they stand out to the audience. I would like to keep a consistent theme throughout my designs however make them slightly individually different.

• For my magazine design I would like to have a large image of the can. And on the background of the magazine design I would like the pattern to be of stars or glitter as I think that this would stand out.

• For the website banner I would like a similar designer however I think that it would look good if the can moved to give a 3D effect.

• For the packaging I think that it would be a good idea if I had irn bru 32 then with the slogan however for the background I think I will use a glowing effect on the text which will make it stand out.

Idea 5• For this theme I would like to use sport celebrities. • For the magazine advertisement I would like to have a line of celebrities

drinking the energy drink. This would interest my audience as they would think that they can drink too. I would also like this theme on the website banner.

• My slogan would be ‘they drink it, so should you. Irn bru 32’ • For my packaging I would just include irn bru and the slogan. • Use blue, orange and white colours.