Task 2.5: Analysis of the potential market volume for energy services · 2014-08-11 · Task 2.5:...
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Task 2.5: Analysis of the potential market volume for energy services
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Change Best: Promoting the development of an energy efficiency service (EES) market – Good practice examples of changes in energy service business, strategies, and supportive policies and measures in the course of the implementation of Directive 2006/32/EC on Energy End-Use Efficiency and Energy Services.
A project supported by the Intelligent Energy Europe Programme of the European Commission (IEE/08/434/SI2.528383).
A main objective of the Directive 2006/32/EC on energy end-use efficiency and energy services
(ESD) is to stimulate the market for energy services and for the delivery of other energy
efficiency improvement measures to final consumers. In order to achieve this objective, the
ESD gives a special role to energy distributors, distribution system operators and retail energy
sales companies. On the other hand, there are different types of "pure" energy service
companies (ESCOs) in the market ready to expand their business in the field of energy
efficiency services (EES).
Against this background, it is important to know, how and to which extent the EES market could
be further developed, what are appropriate business strategies and promising services not only
for “advanced” companies but also for “beginners”, what is a policy framework suitable to
stimulate market development and to overcome existing barriers, and which role energy
companies developing towards sustainable ESCOs could play.
Objectives
The main objectives of ChangeBest are:
to assist energy companies and ESCOs in entering the B2B and B2C market for EES,
to contribute to the development of the EES market as part of the implementation of the
ESD,
to demonstrate good practice in implementing the ESD.
Tasks
In order to achieve the objectives specified, the project work will consist of:
empirical analysis of the EES market and the respective economic and policy
framework in the course of the implementation of the ESD,
exchange of experiences, national workshops and a European conference,
a large bundle of promising EES business cases and strategies implemented in “field
tests”,
communication and dissemination activities, and
induced further action and networking by energy (service) companies.
The analysis of the energy services products and the potential energy services market
volume towards EU Member States is the main objective of this report.
The authors are solely responsible for this publication. It does not represent the opinion of the European Community
and the European Community is not responsible for any use that might be made of data appearing therein. Access to
and use of the contents in this publication is at the user„s own risk. Damage and warranty claims arising from missing
or incorrect data are excluded. The authors bear no responsibility or liability for damage of any kind, also for indirect
or consequential damages resulting from access to or use of this publication.
6 December 2010
Project Partner Country
Wuppertal Institute for Climate, Environment, Energy Germany
e7 Energie Markt Analyse GmbH Austria
SEVEn Czech Republic
ESB - Energy Saving Bureau Estonia
ARMINES France
EDF – Electricity of France France
ASEW - Germany
ULUND - Lund University Sweden
HELESCO S.A. Greece
eERG - Politecnico di Milano - Energy Department Italy
Ekodoma Latvia
ISR – University of Coimbra Portugal
ECN - Energy research Centre of the Netherlands The Netherlands
BSREC - Black Sea Regional Energy Centre Bulgaria
Energy Piano Denmark
REACM - Regional Energy Agency of Central Macedonia Greece
KISE - Krakow Institute for Sustainable Energy Poland
CESYS - Center for Energy Systems Slovakia
IJS - Jozef Stefan Institute – Energy Efficiency Centre Slovenia
ESCAN, S.A. Spain
Project coordinator:
Maike Bunse
Wuppertal Institute for Climate, Environment, and Energy
Döppersberg 19
42103 Wuppertal, Germany
E-mail: [email protected]
Wolfgang Irrek
Ruhr West University of Applied Sciences
Tannenstr. 43
46236 Bottrop, Germany
Email: [email protected]
Author(s):
Bruno Duplessis
Center For Energy and Processes - Armines
60, boulevard Saint-Michel
75272 Paris Cedex 06 – France
E-mail: [email protected]
Table of content
1 Executive summary -------------------------------------------------------------------------------------- 6
2 Introduction ------------------------------------------------------------------------------------------------ 7
3 EES market evaluation: what is the scope ? ---------------------------------------------------- 8
3.1 “Energy efficiency improvement actions” ------------------------------------------------------ 8
3.2 “Energy services” and “energy efficiency services” ----------------------------------------- 8
3.3 Activities for energy efficiency improvement ------------------------------------------------10
3.4 ESCOs’ activity or EES market ? --------------------------------------------------------------13
4 Evaluation of potential market open to new EES ---------------------------------------------15
4.1 Evaluation of energy efficiency policy measures -------------------------------------------15
4.2 Evaluation of additional economic energy savings open to EES -----------------------17
4.3 Potential market open to EES – Evaluation by payback times of energy efficiency
actions in the residential and tertiary sectors ----------------------------------------------------------23
5 Conclusion ------------------------------------------------------------------------------------------------31
6 References -------------------------------------------------------------------------------------------------33
Annexe : Final energy prices -------------------------------------------------------------------------------35
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Task 2.5: Analysis of the potential market volume for energy services
List of tables and figures
Table 1: Additional energy savings potential in 2020 for EU-27 (based on Fraunhofer
Institute et al. 2008 and author‟s own calculations) __________________ 18
Table 2: Yearly EU-27 additional market open to EES until 2020 (range features are
based on LPI and HPI scenarios) ________________________________ 22
Table 3: Data for the technical and economic analysis of energy efficiency measures
in the households sector (EU-27 average value) ____________________ 25
Table 4 : Data for the technical and economic analysis of energy efficiency
measures in the commercial sector (EU-27 average value) ____________ 28
Figure 1: Core content and associated activities of EES products ________________ 11
Figure 2: Value chain building-up by aggregation of the main activities typically
related to EEI measure implementation ___________________________ 12
Figure 3: Inclusion relationship among activities classified as ES, EES and EPC ____ 13
Figure 4 : Additional energy savings potential in EU-27 Industry by 2020 within LPI
scenario – Sharing by industrial branch ___________________________ 19
Figure 5 : Additional energy savings potential in EU-27 Industry by 2020 – Sharing
by end-use _________________________________________________ 20
Figure 6 : Additional energy savings potential in EU-27 Households by 2020 –
Sharing by end-use (Electric appliances excluded) __________________ 21
Figure 7 : Additional energy savings potential in EU-27 Tertiary sector by 2020 –
Sharing by end-use ___________________________________________ 21
Figure 8 : EU-27 cumulated additional energy savings from various EE measures
according to their payback time in the residential sector ______________ 26
Figure 9 : Potential yearly EU-27 market open to EES according to their commitment
duration for the household sector ________________________________ 27
Figure 10 : EU-27 cumulated additional energy savings from various EE measures
according to their payback time in the tertiary sector _________________ 29
Figure 11 : Potential yearly market open to EES according to their commitment
duration for the tertiary sector ___________________________________ 30
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Task 2.5: Analysis of the potential market volume for energy services
1 Executive summary
Indications about the possible structure of the EES market and the potential national markets
volume may constitute a strategic decision support for new enters into EES market so
contributing to one of the main objectives of ChangeBest, i.e. assisting energy companies
and ESCOs in entering the B2B and B2C market for EES.
We have drawn such a picture by starting from the energy savings value of the technical
measures for energy efficiency improvement whose achievement should constitute the core
activity of EES. In the context of the ChangeBest project only “new” EES are considered:
which implies that the project focus on new EES market segment in the different EU-27
Member States and on new technologies (or currently not much implemented technologies).
Energy savings achieved with the current energy policies or the business as usual trend are
not considered and in the ChangeBest context as for this report new EES will thus address
additional energy savings.
Based on existing studies that refer to the economic potential of energy savings in different
demand sectors – in particularly from the outputs performed by Fraunhofer Institute and al.
and the EcoDesign studies – the additional energy savings amount has been evaluated,
mostly for the residential and tertiary sector which are less investigated than the industry
sector. In a second step, these energy savings potentials have been priced with final
consumers‟ tariffs in order to provide an estimate of the market volume available for future
possible EES.
The picture has been detailed by linking the various additional energy savings potential with
the economic acceptability by the actors, which has been characterised with the expected
EES contract duration. In order to evaluate this possible duration we assume that an EES
contract should allow costs recovery based on the payback time criteria.
It has been shown that a very accessible market open to EES, which considers energy
efficiency measures with a payback time below 3 years, exists and may represent around
540 M€ per year until 2020 for the residential and tertiary sectors in EU-27. Moreover, this
market may reach 2 400 M€ if the new EES consider energy efficiency measures with a
payback time below 8 years.
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Task 2.5: Analysis of the potential market volume for energy services
2 Introduction
The aim of the ChangeBest task 2.5 is to draw the potential market volume of energy
efficiency services products in the geographical area covered. Indications about the possible
structure of the EES market and the potential national markets volume may constitute a
strategic decision support for new enters into EES market so contributing to one of the main
objectives of ChangeBest, i.e. assisting energy companies and ESCOs in entering the B2B
and B2C market for EES.
As the definition of “energy services” reported in the ESD appears quite troublesome,
existing and future energy services can recover different realities in the different Member
States. Moreover, at a first sight, the existing definitions and terminology dealing with energy
services or energy efficiency services do not seem to converge. The first objective of this
report is hence the analysis of these different definitions and terminology in order to try to
clarify them and make emerge a clearer classification which is necessary for the definition of
the evaluation framework used in the analysis presented in the remainder of this document.
The second objective of this report is to provide an as accurate as possible evaluation of the
potential market of energy efficiency services. The question is not to evaluate the activities of
existing different EES providers but rather to assess the market volume which can be
generated by future promising EES in different demand sectors. As the range of activities
addressed by EES products could be very large, we have drawn a picture by starting from
the energy savings value from technical measures for energy efficiency improvement whose
achievement should constitute the core activity of EES.
This analysis is based on existing studies that refer to the economic potential of energy
savings in different demand sectors and on technical material provided by the project
partners, in particularly to adjust the general evaluation methodologies and considerations to
the specific features of each Member State‟s context. The various energy savings potentials
have been priced with final consumers‟ tariffs in order to provide an estimate of the market
volume available for future possible activities in the field of EES.
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Task 2.5: Analysis of the potential market volume for energy services
3 EES market evaluation: what is the scope ?
Evaluating EES market volume presupposes to define which activities may be considered as
EES. The first part of this report tries to draw the content of the EES market (i.e. the activities
which we may have to take into account in our evaluation), which might imply that we will be
lead to exclude some energy efficiency activities from the evaluation field.
The term “energy efficiency service (EES)” commonly refers to a large variety of activities:
e.g. facility operation, maintenance or refurbishment, energy advice, energy audit, financing
of energy efficiency activities,, etc. Furthermore, such activities are typically carried out by an
at least as much large variety of companies: energy companies (suppliers or distribution
network operators), heating and cooling operators, equipments providers or installers, pure
ESCOs,, etc.. In order to carry out this analysis, a clear definition of what is meant by “EES”
and a categorisation of the different EES products will be provided first.
3.1 “Energy efficiency improvement actions”
The Directive 2006/32/EC on energy end-use efficiency and energy services (ESD) and
European standard EN 15900 on Energy Efficiency Services give strictly the same definition
for “energy efficiency improvement” which is supposed to consist in an “increase in energy
efficiency as a result of technological, behavioural, and/or economic changes”. In the same
way, “energy efficiency” is defined in both documents as the “ratio between an output of
performance, service, goods or energy, and an input of energy”.
European EN 15900 standard makes this definition more concrete by giving some
illustrations of energy efficiency improvement actions. These EE improvement actions could
thus address:
the intrinsic performance of buildings or equipments: building insulation, high efficient
boilers, variable speed motors, energy efficient lighting, etc.;
the operation and maintenance of installations : more efficient operation (building
automation, logistic and layout optimization), improved maintenance, continuous
optimization of technical installations operation;
the monitoring of the energy system: implementation of an energy management
system (e.g. compliant with EN 16001 relative to energy management systems);
the users behaviour : training, awareness raising campaigns on energy efficiency
opportunities.
3.2 “Energy services” and “energy efficiency services”
The ESD doesn‟t give strictly a definition for “energy efficiency services”, but a definition for
“Energy service” is given. An energy service is indeed defined as “the physical benefit, utility
or good derived from a combination of energy with energy efficient technology and/or with
action (…) which is delivered on the basis of a contract and in normal circumstances has
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Task 2.5: Analysis of the potential market volume for energy services
proven to lead to verifiable and measurable or estimable energy efficiency improvement
and/or primary energy savings”.
This definition is quite abstract but introduces the notions of “contracting” and “energy
efficiency improvement”. Moreover, the notions of “proof” and “measurement and
verification”, imply the existence of performance evaluation criteria. In that sense, the ESD
definition ties with the EN 15900 standard of CEN/CLC Task Force 189 for “energy efficiency
service”, which is presented as an “agreed task or tasks designed to lead to an energy
efficiency improvement and other agreed performance criteria”.
The ESD seems to be more restrictive than the EN 15900 standard because the verification
and the measure or the estimation of the improvement is required by the text. However, the
evidences of the energy efficiency improvement are not specifically required at each time in
each contract. The formulation “has proven (...) in normal circumstances” is sufficiently
undefined to let us consider a lot of activities as energy services: usual maintenance
contracts or metering activities could also enter in this category.
In fact, compared to the ESD, the EN 15900 standard sets more restrictive requirements for
activities that can be called “EES”. These requirements focus on the measurement and
verification procedure of the energy efficiency improvement. So, according to the part 4 of
CEN/CLC proposal, an EES shall:
“be based on collected data related to energy consumption”;
“include energy audit as well as identification, selection and implementation of actions
and verification [of energy efficiency improvement]”.
Moreover “a documented description of the proposed or agreed framework for the actions
and the follow-up procedure shall be provided”. Finally, the measurement and verification
procedure shall be leaded “over a contractually period of time through contractually agreed
methods”.
The EN 15900 standard imposes thus a series of specific requirements in the EES definition
whereas the ESD definition includes some generally required characteristics. For example
the verification of the energy efficiency improvement is well described and strictly required in
the standard definition. In the framework of an EES, the verification procedures “shall
include, as a minimum, the following steps:
definition of the baseline with its related adjustments factors;
definition of procedures (including contractually agreed calculation or estimation
methods) that will ensure valid comparisons of energy consumption;
development and implementation of the measurement and verification plan for the
assessment of the energy efficiency improvement achieved;
reporting to the customers at agreed intervals. The reports shall include details of
implemented actions, achieved energy efficiency improvement and if applicable
comparison with contractually agreed levels.”
Finally, in the EN 15900 standard an energy efficiency service is defined as the minimal
combination of:
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Task 2.5: Analysis of the potential market volume for energy services
an energy audit,
an energy efficiency improvement measure,
a measurement and verification plan.
One can note that an “energy efficiency improvement measure” is more a notion related to
the end to be achieved than a notion related to means needed to achieve this end, as
opposed to the supply of an audit or the implementation of a M&V plan. The definition of “EE
improvement measure” from the ESD goes in the same way and highlights more the final aim
(i.e. the “EE improvement”) than the means to reach it: with “EE improvement measure” the
ESD refers to “all actions that normally lead to a verifiable and measurable or estimable
energy efficiency improvement”.
From this point of view, a possible EES classification could be built by considering the
various targets of the EE improvement measures instead of the means (the activities) for EE
improvement and could be based on the distinction among the following EE improvement
action types:
improvement of building envelope;
improvement of equipments energy efficiency;
improvement of installations operation;
improvement of installations maintenance;
improvement of energy monitoring;
improvement of energy related behaviours.
One can thus note that this classification do not lead us to define the activities included in the
EES, whereas a market analysis requires more focus on the activities. This is why we have
now to enter in the merit of the EES possible content and to try to identify, as far as possible,
the possible activities whereby energy efficiency improvement targets can be addressed.
3.3 Activities for energy efficiency improvement
As mentioned above, an EE improvement measure can cover different aspects and the
following activities can be regarded as typically related to EES product provision:
the supply and installation of highly energy-efficient materials and equipments;
the realisation of facilities optimised operation and maintenance;
the improvement of the existing SME energy performances;
the training and awareness raising of consumers or operators on energy efficiency.
But several other types of services, as financing or energy supply, could be added to these
typical EES products and delivered as an aggregated package of services without causing
that these products violate the definition of EES. The services activities have thus the
property of being “aggregatable”: several services can be gathered together and aggregated
to build up a new service. New energy services and energy efficiency services as other types
of services can be built in such a way.
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Task 2.5: Analysis of the potential market volume for energy services
So, around a core containing the activities triptych “audit + EE action implementation + M&V
plan” (see Figure 1), a very wide variety of energy efficiency services could be created by
adding associated activities like:
support to project owners;
engineering studies;
financing;
EE action implementation management
Business relationship management.
Other types of activities like efficient equipment supply or energy supply could be also
integrated into an EES.
Figure 1: Core content and associated activities of EES products
These associated activities do not constitute mandatory elements of and EES and cannot be
considered alone as energy efficiency improvement actions, although they deeply contribute
either to the EE measure implementation or to the consolidation of EE improvement.
Furthermore, this aggregative characteristic implies that an EES may be supplied by several
providers each one contributing to the implementation of an EE improvement measure by
adding associated activities from their core business. In other words, the value chain phases
of EES (see WP2.1) may be split among several providers, as shown by the figure 2 where
the activities representing the core content of an EES are sketched together with the other
activities constituting the value chain of energy efficiency improvement measures.
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Task 2.5: Analysis of the potential market volume for energy services
Figure 2: Value chain building-up by aggregation of the main activities typically related to EEI measure
implementation
Finally, the ESD defines Energy Performance Contracting as “a contractual arrangement
between the beneficiary and the provider (…) of an energy improvement measure, where
investments in that measure are paid for in relation to a contractually agreed level of energy
efficiency improvement.” This definition wants to refer to a specific form of EES: EPC must
be considered as a subgroup of EES characterised by the definition of the contractual
arrangements for EEI measure implementation. Indeed EPC are remunerated by the energy
savings value: this implies the existence of an appropriate methodology, which is able to
evaluate and to monetize the energy savings. Such a methodology is initiated by an audit
and implemented by a M&V plan based on on-field measurements and real data gathering.
In conclusion, activities classified as energy services (ES), energy efficiency services (EES)
and energy performance contracts (EPC) can be put in a relation of inclusion as indicated in
Figure 3:
energy services (ES) : all activities leading to an EE improvement, which is proven in
“normal circumstances”;
energy efficiency services (EES) : an ES which includes an audit, implementation of
EE improvements measures and a M&V plan;
energy performance contracting (EPC): an EES which is paid for through energy
savings valuation.
Implementation
of measure
M&V plan
Audit
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Figure 3: Inclusion relationship among activities classified as ES, EES and EPC
3.4 ESCOs’ activity or EES market ?
As we mentioned previously, energy and energy efficiency services may assume different
forms by aggregating several services. Listing and counting all associated activities would
lead us to an evaluation of energy services market. On the other hand most of the existing
studies on this subject, evaluated the energy services market mostly trough the market of
ESCOs.
So, Bertoldi et al. (2007) evaluated ESCOs activities volume in Europe between 5 to
10 billion Euros. But from one study to another figures differ widely mostly because of the
uncertainty of these kinds of estimates and the differences in the evaluation methodologies
used. For instance, Ürge-Vorsatz et al. (2007) gives some indications about the German
ESCO market by counting the overall value of ESCO projects which have been realized in
one given year: in this way, German ESCO‟s activity in 2001 has been evaluated
150 million USD by accounting ESCOs‟ projects value. In the same way, Geissler et
al. (2006) evaluates German EPC activity in 2006 at 750 million Euros. Otherwise this activity
is estimated around 350 million Euros per annum (in the public sector alone) by considering
the value of the energy savings.
The difference between these evaluations comes first from the differences in the
methodologies used (investments vs savings value) but also refers to the distinction between
ESCOs‟ activity and the activity resulting from EES or EPC supply. Indeed, the
characterization of ESCO differs from one country to another: in several countries ESCOs do
not provide only EES but also renewable energies projects like CHP or photovoltaic
installations, which are more capital intensive projects than EES or EPC projects and thus
make the turnover of these firms growing fast.
In the same way associated activities like engineering studies or equipments supply do not
always deal with energy efficiency improvement measure and it seems tricky to distinguish
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Task 2.5: Analysis of the potential market volume for energy services
the activities which address EE improvement measure and those which do not. Finally, EES
are not provided only by „pure‟ ESCO but also by energy providers or equipment installers,
which can appear as ESCO although their EES or EPC supply is only a fringe activity (see
Bertoldi et al. 2007).
Finally, Goldman et al. (2002) proposes an evaluation of US ESCO industry based on the
declared (on a voluntary basis) revenues of ESCO‟s projects. The availability of this
consistent database allowed them to evaluate US ESCO industry activity between 1 800 and
2 100 million USD, whereas energy performance contracting volume is ranged between
900 and 1 200 million USD, that is to say that EPC represents one half of ESCOs‟ activities.
Unfortunately such homogeneous data do not exist for EU-27.
In order to provide some strategic and useful indications to EES suppliers we propose rather
to focus on the economic potential of energy savings that may be reached by the energy
efficiency improvement measures carried out by EES. The proposal of ChangeBest project is
thus to price the economic potential of energy savings with the available final customers‟
tariff index: in this way, the potential market volume for energy efficiency services in different
demand sectors may be identified, since energy services products will mostly cover
economic energy savings potentials. In the following of this document we hence refer to “a
market open to energy efficiency services”, which is assumed to be the market generated if
the identified economic energy saving potential were delivered by supplying EES.
Finally note that whatever the implemented methodology and the according results (whether
the results presented in this part coming from the literature or our own results presented in
the following parts of this report), energy savings reached by EES have to be considered as
additional energy savings by comparison to a business-as-usual scenario. Indeed, energy
efficiency improvement measures are already realised without the support of EES because
they are cost-efficient and comply with the market conditions of the various end-users. These
running energy savings are not supposed to be a target1 for EES which will be implemented
only if the economic conditions for an energy efficiency measures are not suitable and need
to be supported by energy performance contracting for instance.
1 Note that these existing running energy savings may be targeted by EES but without any added
value: energy savings and associated valuation have to be considered as “low hanging fruits” and as a
windfall for EES providers. We thus exclude this opportunities from our analysis.
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Task 2.5: Analysis of the potential market volume for energy services
4 Evaluation of potential market open to new EES
4.1 Evaluation of energy efficiency policy measures
Different studies aimed to quantify the consequences of more or less ambitious energy
efficiency policy measures trough prospective models (PRIMES for instance) based on data
from existing policy measures, as it can found in MURE or ODYSSEE projects. According to
the energy services Directive (ESD), energy services support has to be considered by
Member States as one of the energy efficiency policy measures which may give substantial
energy efficiency improvement. In this part we propose to evaluate EES potential market as
the value generated by the additional2 energy savings in the coming years: we assume that
this value results from an additional diffusion of efficient technologies associated to
refurbishment actions within the existing stock thanks to the development and the diffusion of
EES products.
MURE database and ODYSSEE indicators have been exploited for the realisation of the
“Study on the Energy Savings Potential in EU Member States, Candidates Countries and
EEA Countries” led by the Fraunhofer Institute in 2008. This study explores the energy
consumptions and economic energy potentials by 2020 trough a harmonised methodology
applied to all Members states and Candidates countries for the residential, industry and
tertiary energy end-use sectors.
All data are available on an on-line database (www.eepotential.eu) which allows us to extract
the energy consumption and energy savings potential of given end-use sectors in a
harmonised way between EU-27 countries. In the framework of our analysis we focused on
the promising sector for EES which have been identified in the task 2.1 of this project (see
Labanca (2010)). Transport sector is thus excluded as well as electric appliances in
households (like TV, refrigerators, washing machines, lighting, etc.) and tertiary sector (like
computers, servers, IT appliances).
Finally we considered the following end-use sectors probably containing potentials for EES
implementation. We assume that the potential market open to EES is located in existing
stocks and is constituted by additional energy savings potential by comparison to the
autonomous scenario in which energy savings are already being realised. As far as the data
are available we thus attempt to consider the following end-use sectors:
Industry3:
o Heat generation;
o Electrical appliances (pumps, fans, compressors, etc.) ;
o Industrial processes (ovens, blast furnaces, etc.)
2 Additional energy savings have to be understood as savings generated by new policy measures: that
means that energy savings generated by early measures (i.e. measures implemented before the ESD
implementation) are not considered in this evaluation.
3 Potential for Industry only refers to potentials tackled by the Energy Services Directive: potentials
covered by the EU-ETS are so excluded from this analysis.
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Task 2.5: Analysis of the potential market volume for energy services
Residential45:
o Heating;
o Water heating;
Tertiary
o Heating;
o Street lighting;
o Indoor lighting;
o Ventilation;
o Commercial freezing and refrigeration;
o Other electric motors.
Fraunhofer-Institute et al (2008) have evaluated energy consumption projections by crossing
different scenarios of economic and market conditions and different projections of technology
and policy drivers. Four different scenarios have been considered and named: “autonomous
progress”, “low policy intensity”, “high policy intensity” and “technical” scenarios.
Within the “autonomous progress” scenario, the consumption determinants (technology
diffusion, buildings and equipments refurbishment rates, etc.) are determined under cost-
effectiveness conditions for the final customers with usual market conditions and by
considering the current and earlier energy policies and technological progress. This scenario
is the Business-As-Usual (BAU) scenario (or “reference scenario”) for calculating energy
savings achieved within the other three scenarios. Forthcoming amounts of energy savings
considered in this report have been estimated by using this reference scenario and have thus
to be regarded as additional savings.
The “low policy intensity” scenario wants to represent the energy saving that can be achieved
against the “autonomous progress” scenario with the best available technologies which are
economic for the consumer under the usual market conditions of today and reflecting the
cost-effectiveness criteria of the consumers by assuming a real discount rate of 8-15%. It has
been considered that the diffusion of the best available technologies is driven by increases of
energy prices and a low intensity level of energy efficiency policies in the Member States.
The “high policy intensity” scenario wants to represent the energy savings that can be
achieved with the best available technologies which are economic for the whole country, this
being reflected in an assumed discount rate of 4% for the consumers. Moreover, the diffusion
of best available technologies is driven by a major energy efficiency policy effort (supposed
to remove existing barriers and reduce transaction costs).
4 Electrical appliances are excluded from our analysis
5 Only the energy savings potential from refurbishment of existing building is considered. Energy
savings from the implementation of new thermal regulation or improvement of buildings codes are so
excluded from our analysis.
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Task 2.5: Analysis of the potential market volume for energy services
Finally the “technical scenario” gives the energy savings amount achievable with the best
available technologies and practices whatever the investment costs and the energy prices.
Within this present work we use the different outputs from the four scenarios in order to
evaluate the yearly market open to EES, which can be defined as the annual value of energy
savings susceptible to be tackled by EES. In a first part, we have used data from “low policy
intensity” and “high policy intensity” scenarios as one basis for an estimate specifying a
range of the considered economic EE potentials. In a second part, we have exploited the
outputs from the technical scenario to build an alternative approach based on the contract
durations accepted by the market.
4.2 Evaluation of additional economic energy savings open to EES
Evaluations presented in this document section are performed by assuming that future end-
users‟ investments on EES will be mainly driven by cost-effectiveness of the investment for
the energy end-users. In the low policy intensity scenario, it is assumed that future energy
efficiency policies or actions undertaken to overcome existing EES market barriers will only
play a minor role in investment decisions, contrary to the high policy intensity scenario in
which investments are driven by a lower discount rate leading to a higher refurbishment rate
and penetration rate for high efficient equipments.
Calculations have been realised on the basis of outputs of Fraunhofer-Institute et al (2008)
and of some additional inputs from the author, in particularly to extract the electricity and
fuels energy savings from the existing stock improvement. Based on these data, the
additional energy savings potential which is susceptible to be tackled by EES in EU-27 in all
end-uses has been estimated between 582 TWh and 934 TWh in 2020 by comparison with
the autonomous scenario (see Table 1).
In both scenarios electricity savings are less important than fuels savings as they represent
between 33% and 43% of the identified overall energy savings. This characteristic is quite
understandable in particularly in the residential sector because in our scope we do not
account electrical appliances which do not have been identified as suitable for EES. This
exclusion decreases deeply the electricity savings for the residential sector whose savings
come thus only from heating savings (and domestic hot water savings). As at the European
level the electricity consumption for heating is very lower than the fuels consumption the
electricity savings are lowered as well.
Moreover, in the residential sector, the difference between electricity and fuels savings might
be explained by two ways. Firstly, the energy performance of direct electric heating systems
can only be improved marginally as their energy efficiency is considered to already be 100%
by Fraunhofer Institute et al. (2008). Secondly the considered improvement alternative of
existing electric heating systems is the implementation of heat pumps. But this energy
savings option is not widely implemented in existing buildings which are heated by electric
systems because of the high investments costs to provide the heat pump and the associated
heated water distribution network. Finally, heat pumps might substitute old fuel and gas
boiler which is the most favourite situation for implementing such heating systems. In that
case, a significant amount of fuels consumption is substituted by electric consumption which
decreases the overall electricity savings.
18
Task 2.5: Analysis of the potential market volume for energy services
A huge difference between the results of both scenarios may be observed in the residential
sector too. This gap comes from the various assumptions taken for the performance of
insulation for building refurbishment which is improved under the HPI scenario with respect
to the LPI scenario thanks to the enhancement of building standards for refurbishment. In
other words the energy savings in HPI scenario come more from the refurbishment of shell
buildings than from other energy efficiency improvement actions by comparison to the LPI
scenario: the contribution of the heating systems‟ improvements to the overall final thermal
energy savings decreases from 39% in the LPI scenario to 29% in the HPI scenario (see
Fraunhofer Institute et al. (2008)).
Table 1: Additional6 energy savings potential in 2020 for EU-27 (based on Fraunhofer Institute et al. 2008 and
author‟s own calculations)
End-use
sectors
Electricity savings
(TWh)
Fuels savings
(TWh)
Overall energy savings
(TWh)
LPI
scenario
HPI
scenario
LPI
scenario
HPI
scenario
LPI
scenario
HPI
scenario
Industry 116.7 169.2 96.3 110.7 212.9 279.8
Residential7 14.6 21.2 125.4 357.6 140.0 378.9
Tertiary 116.7 117.7 112.4 157.3 229.1 275.1
All sectors 248.0 308.1 334.0 625.6 582.0 933.8
Some illustrations of the energy savings origin are presented in the following. We present
figures within the low policy intensity scenario but figures within high policy intensity scenario
are quite similar.
6 Energy savings are “additional” because they are calculated by comparison with the autonomous
scenario (energy savings coming from already implemented measures are not accounted)
7 Includes energy savings from heating and water heating only: energy savings from electrical
appliances are excluded.
19
Task 2.5: Analysis of the potential market volume for energy services
Figure 4 : Additional energy savings potential in EU-27 Industry by 2020 within LPI scenario – Sharing by
industrial branch
10.0%
3.2%
24.0%
6.3%
24.2%
16.1%
16.1%
Total energy savings potential in industry - Sharing by branch
Iron and steel
Non ferrous metals
Chemical industry
Non-metallic mineral products
Paper and printing
Food, drink and tobacco
Engineering and other metal
These above figures have been assessed on the LPI scenario outputs by Fraunhofer Institute et al. 2008
In the Industry sector, the highest potential may be found in chemical industry and paper
industry, which represent both one quarter of the overall potential (see Figure 4). Food and
engineering sectors represent together one third of EU-27 energy saving potential in the
industry sector by 2020, whereas saving potentials from traditional steel and iron industries
are rather low.
Figure 5 shows that the highest potential for energy savings (more than one half of the total)
in the industrial sector derives from the improvement of electrical motors and the
refurbishment of lighting installation. The second highest potential (around a third of the total)
comes from the improvement of heat generation devices whereas industrial processes
represents only 12% of the overall energy savings potential in Industry.
20
Task 2.5: Analysis of the potential market volume for energy services
Figure 5 : Additional energy savings potential in EU-27 Industry by 2020 – Sharing by end-use
32.3%
55.8%
11.8%
Total energy savings potential in industry - Sharing by end-use
Heat generation
Motors and lighting
Process technologies
These above figures have been assessed on the LPI scenario outputs by Fraunhofer Institute et al. 2008
As we may expect, Figure 6 shows how large is the potential of energy savings of the
heating systems in EU-27 households sector. According to our outputs, more than 80 % may
be reached by building refurbishment (i.e. with insulation and heating devices improvement)
whereas the other part may come from the improvement of sanitary water heating devices.
As we already mentioned, the huge difference between electricity and fuels savings comes
first from the relative weight of both energies in the overall heating consumption at the
European level and secondly from the various assumptions which have been taken in the
simulations lead by Fraunhofer Institute et al. (2008): fuels savings for heating come thus
from the refurbishment of insulation, the improvement of existing boilers through the
penetration of condensing boilers and the substitution of existing boilers with heat pumps
21
Task 2.5: Analysis of the potential market volume for energy services
Figure 6 : Additional energy savings potential in EU-27 Households by 2020 – Sharing by end-use (Electric
appliances excluded)
12.5%
73.4%
2.3%
11.8%
Total energy savings potential in existing households - Sharing by end-use
Heating - Electricity
Heating - Fuels
Sanitary water heating - Electricity
Sanitary water heating - Fuels
These above figures have been assessed on the LPI scenario outputs by Fraunhofer Institute et al. 2008
Figure 7 indicates that the highest energy saving potential in tertiary sector may be found in
HVAC systems: heating, air conditioning and ventilation represent together around 70 % of
the total potential in this sector. Lighting system refurbishments still represents 20% of the
total saving potential despite lighting improvement actions are already quite usual nowadays.
Figure 7 : Additional energy savings potential in EU-27 Tertiary sector by 2020 – Sharing by end-use
49.1%
4.2%
15.6%
7.8%
10.1%
9.2%
4.1%
Total energy savings potential in Tertiary sector - Sharing by end-use
Heating (fuels)
Street lighting
Office lighting
Commercial refrigeration and freezing
Fans (no air con)
Air conditioning (central)
Other motor appliances
These above figures have been assessed on the LPI scenario outputs by Fraunhofer Institute et al. 2008
22
Task 2.5: Analysis of the potential market volume for energy services
By pricing the above reported saving potentials with final customers‟ tariffs, an evaluation of
the potential yearly market open to EES may be drawn. Final customers‟ tariffs have been
extracted from EUROSTAT database for each energy, customer type (industry, households
and tertiary) and country. We have calculated for each sector mean customers‟ tariff (see
annexe 2). For this evaluation, we do not consider any inflation rate and results are
expressed in constant Euros of year 2010.
Within these assumptions, the additional yearly market open to EES by 2020 represents
around 2 140 million Euros within the LPI scenario assumptions and around
3 180 million Euros within the HPI scenario assumptions. The detailed outputs for yearly
additional market open to EES for each EU-27 country are presented in Table 2 hereafter.
Table 2: Yearly EU-27 additional market open to EES until 2020 (range features are based on LPI and HPI
scenarios)
LPI scenario HPI scenario LPI scenario HPI scenario LPI scenario HPI scenario LPI scenario HPI scenario
Austria 15.3 16.3 13.3 31.8 17.4 19.1 46.1 67.2
Belgium 22.5 23.2 36.3 83.2 17.3 18.9 76.1 125.3
Bulgaria 6.1 6.6 3.5 6.4 5.6 6.2 15.1 19.1
Cyprus 0.6 0.5 0.6 0.8 1.7 1.8 2.9 3.2
Czech Republic 29.4 29.6 10.5 19.7 16.1 20.6 56.1 70.0
Denmark 9.4 9.7 20.4 41.5 15.7 17.7 45.6 68.9
Estonia 1.2 1.3 1.3 2.4 1.4 1.5 3.8 5.2
Finland 26.9 29.6 6.6 11.5 9.8 10.3 43.3 51.3
France 62.3 67.6 38.8 292.8 95.2 103.9 196.3 464.2
Germany 164.7 171.2 165.9 446.9 165.0 182.6 495.7 800.8
Greece 7.8 8.1 8.1 16.4 21.3 23.3 37.2 47.8
Hungary 6.3 6.2 10.8 17.6 12.4 16.4 29.5 40.2
Ireland 11.3 11.4 3.0 6.6 12.7 13.4 27.0 31.4
Italy 100.2 98.7 54.9 127.7 94.8 104.5 250.0 330.9
Latvia 2.1 2.3 0.9 1.5 2.0 2.2 5.0 6.0
Lithuania 2.5 2.8 1.5 3.1 2.9 3.4 6.9 9.3
Luxembourg 2.9 3.2 0.8 1.5 1.4 1.5 5.1 6.2
Malta 0.5 0.5 0.3 0.4 0.8 0.9 1.6 1.8
Netherlands 26.7 28.5 12.2 36.2 37.2 39.9 76.0 104.6
Poland 33.4 34.7 40.3 78.4 35.9 50.8 109.6 163.9
Portugal 11.5 11.4 5.7 14.9 13.5 14.9 30.6 41.2
Romania 21.1 22.4 3.8 14.0 11.3 15.0 36.2 51.4
Slovak Republic 9.7 9.1 8.1 13.8 8.7 11.5 26.5 34.4
Slovenia 6.7 7.2 1.9 4.8 2.7 3.1 11.3 15.1
Spain 59.4 65.9 27.6 42.8 86.8 91.5 173.9 200.2
Sweden 47.1 52.6 18.5 35.5 20.4 21.3 86.0 109.4
United Kingdom 89.4 90.7 31.0 85.7 127.0 136.4 247.4 312.7
Total 777.2 811.1 526.5 1 438.0 837.1 932.7 2 140.8 3 181.8
Industry (M€) Households (M€) Tertiary (M€) Total (M€)
The accessibility for EES providers to the potential markets mentioned above differs thus
from one end-use sector to another because of various reasons: lack of awareness,
knowledge or understanding, short-term view (short paybacks), high transaction costs, lack
of financing, etc. For example Vine (2005) showed that ESCOs do not target the different
end-use sectors in the same way. By summarising his conclusions, one can say that very
few ESCOs target residential sector, whereas the commercial, public and mostly industry
sector are much more represented within ESCOs activity.
23
Task 2.5: Analysis of the potential market volume for energy services
Several policy measures could be implemented (see Boonekamp et al. (2010)) in order to
enhance the accessibility to the EES market for new EES providers (awareness raising,
transaction costs lowering trough accreditation and certification schemes, financing support
for investments, etc.) but economic criteria like payback time would probably be scarcely
affected by these measures and be mostly driven by the economic acceptability of customers
and EES providers. As investment payback times influence strongly the contracting
opportunities between a customer and an EES provider, especially if the EES is supplied by
EPCs with the shared savings clause, we propose in the following to evaluate the
accessibility of the additional market open to EES by considering the payback of energy
efficiency actions. We assume thus that a required condition for the implementation of EES is
that its commitment duration covers – at least – the payback time of the efficiency
improvement action
4.3 Potential market open to EES – Evaluation by payback times of energy
efficiency actions in the residential and tertiary sectors
In the “technical scenario” of Fraunhofer Institute et al (2008) the potential of energy
efficiency improvements has been evaluated by assuming that the additional energy savings
are obtained through the refurbishment of equipments and buildings or the penetration of
improved buildings codes and regulations whatever the costs and prices of technologies and
energies: the best available technologies are always implemented regardless of any
economic consideration except the capability of actual markets to suit with a high
improvement rate in the following decade. It represents thus the field of energy savings from
pure technical improvement: in the following part of this report we will call them “technical
energy savings”.
In the following it is assumed that the diffusion rates of best available technologies are
speeded up to their maximum feasible. The estimations of current and further stocks of
equipments or buildings have been extracted from existing surveys. This technical scenario
considers only existing and standard technologies (no micro CHP for instance) whose
characteristics are defined by the current technological and policy context. We assume that
this improvement and corresponding additional energy savings may be realised through the
implementation of EES.
In this part we based our analysis on the one hand on the technical potential of energy
savings from Fraunhofer Institute et al. (2008) and on the other hand on one fundamental
economic criterion which is the payback time. The aim is to disaggregate the overall
technical potential according to the payback time of the different energy efficiency actions in
order to make emerge their relative acceptability by the market actors (EES providers and
customers). For each energy efficiency action (insulation, boiler refurbishment, etc.) we have
estimated the corresponding average payback time in each EU-27 country on the basis on
the average energy savings and energy costs in each country. We have thus obtained an
alternative evaluation of energy savings potential which may be reached throughout EES
implementation according to the payback time of energy efficiency action which is supposed
to be the minimum duration of EPCs. By pricing this potential with the same methodology
used in part 4.2, we obtained thus an alternative evaluation of yearly market open to EES.
24
Task 2.5: Analysis of the potential market volume for energy services
As we did not get disaggregated data about potential of energy efficiency improvements for
each typical energy efficiency action in the different end-use sectors, they have been
estimated by considering the typical energy savings that can be achieved for each energy
end-use. These typical energy savings have been estimated with features coming from
existing surveys (in particularly from the EcoDesign studies which have been directed for
preparing the EuP Directive) or collected by ChangeBest national experts, from database
used by Fraunhofer Institute et al. (2008) and author‟s data.
Payback times of the possible EE improvement actions in the end-use sectors considered
have been estimated based on a simplified technical- economic analysis. Investments costs
and the economic value of energy savings have been evaluated by taking into account the
variety of economic context of the Member States (energy prices and labour and equipment
costs). In the same way the technical variety (and thus energy savings variability) has been
represented by taking into account the main technical parameters for energy savings
evaluation We thus consider the performance of buildings and equipment stocks in each
country and the energy end-use needs as well as the main explicative variables of these
energy end-use needs: heating degree-days for heating, working hours for motors, pumps,
and fans, operative hours for lighting.
Because of the lack of data and in particularly of harmonised data for all EU Members, the
industry sector could not be studied with the methodology we have proposed. For this sector
reliable information on EE improvement action implementation costs is lacking as well as for
the technical data regarding the consumption of energy end uses and its variations. Contrary
to the residential and tertiary sectors, in which equipments are well standardised, the
industrial sector is indeed characterised by highly differentiated and context specific
installations and technologies depending of the various processes which are running. In this
situation costs and disaggregated energy savings technical potential assessments are much
trickier.
For these reasons EES providers have developed specific products for entering this sector,
and have to adapt their technical solutions to this variety of processes and equipments. Note
that moreover this sector is anyway well penetrated by EES products (see Labanca (2010)).
4.3.1 Residential sector
The energy efficiency measures which have been considered address EE improvement
actions related to the refurbishment of insulation (walls, roof, ground, windows) to comply
with the EPBD standard, the replacement of existing boilers by condensing gas boilers and
the substitution of existing direct electric heaters with heat pumps. The technical and
economic values used for performing the analysis have been extracted from ECOFYS
(2005), PU Benefs (2005), Bleyl-Androschin (2009), Fraunhofer Institute et al. (2008) and
data from ChangeBest national experts and author.
25
Task 2.5: Analysis of the potential market volume for energy services
The Table 3 summarises the main data which have been used and the range of our results in
terms of payback times.
Table 3: Data for the technical and economic analysis of energy efficiency measures in the households sector
(EU-27 average value)
Energy efficiency
improvement measure
Energy efficiency
improvement
(EU-27 average)
Lifetime Payback
(EU-27 range)
Wall insulation 30 % 25 years 3 – 25 years
Ground insulation 10 % 25 years 7 – 27 years
Roof insulation 20 % 25 years 2 – 14 years
Windows replacement
(double glazing)
10 % 20 years 8 – 20 years
Condensing boiler (multi-
family buildings)
15 % 15 years 2 – 10 years
Condensing boiler (single-
family buildings)
15 % 15 years 8 – 20 years
Heat pumps 70 % 15 years 4 – 20 years
Payback time ranges therein reported reflect the diversity of EU Member states climates,
energy prices, building stock characteristics and economic context (in terms of labour and
material costs).
Figure 8 illustrates the results of the technical and economical analysis which has been
performed. For each typical energy efficiency action and for each country, the technical
energy savings potential and the associated average payback time have been established.
These national technical potentials have been sorted by rising payback time and cumulated
in order to represent EU-27 “offer curve” of technical energy savings according to their
payback time. We represent in the Figure 8 the different cumulated on EU-27 technical
potentials for each energy efficiency action considered.
One can note that the largest potential could come from wall and roof insulation. Both energy
efficiency measures can be obtained with short payback times in the countries with moderate
or warm climates. The potential is less open in colder climates because of the better quality
of existing insulation solutions.
Boiler replacement has a short payback time and represents hence a very open EES market
potential, mostly in multi-family buildings for which payback times are very short (less than 5
years for most countries). Heat pumps have also short payback times but their energy saving
potential is smaller. Note that heat pumps have only been considered as an energy efficiency
option in existing buildings and not in new buildings in which heat pumps are expected to
save much more energy by comparison to the business-as-usual scenario (new buildings are
excluded from this survey).
26
Task 2.5: Analysis of the potential market volume for energy services
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
200 000
0 5 10 15 20 25 30
Tech
nic
al p
ote
nti
al o
f en
erg
y sa
vin
gs (G
Wh
)
Payback (years)
Wall insulation
Roof insulation
Ground insulation
Double Glazing
Condensing boiler in single-family buildings
Condensing boiler in multi-family buildings
Heat pumps
Finally, double glazing8 and ground isolation represent a non negligible potential but their
payback times seem to be too long to be considered as open potential for EES (more than
ten years).
The overall energy savings technical potential of the considered energy efficiency measures
in the residential sector represents around 555 TWh in 2020 whatever the payback time. If
we translate these figures in terms of yearly market, we have estimated that the yearly
potential market open to EES is around 2 250 million Euros (see Figure 9). But that would
imply that some EES contracts are stipulated for more than 25 years which seems fairly
unrealistic. If we order these technical potentials by their corresponding payback times we
can note that this yearly potential market open to EES could reach 600 million Euros if EES
contracts are limited to 4,5 years which is close to the lower bound of the range from our
previous results (see Table 2).
But this analysis shows how, if EES could be offered on a longer period thanks to suitable
policy measures or by providing new types of EES (in particularly long-term contracting), a
much higher potential could be exploited (see Figure 9): with less than 8 years contracting,
the annual EES potential market open to EES rises to 1 600 million Euros which is coherent
8 The thermal performance of windows frames have not been taken into account: the energy savings
only come from the glazing improvement.
Figure 8 : EU-27 cumulated additional energy savings from various EE measures according to their payback time in
the residential sector
27
Task 2.5: Analysis of the potential market volume for energy services
to the upper bound of the range shown in Table 2). Moreover, 8 years contracting allows
exploiting more than 70 % of the technical potential which has been evaluated. That
highlights the great accessibility of this market, if we consider that the 8 years is an
acceptable time horizon for households.
Figure 9 : Potential yearly EU-27 market open to EES according to their commitment duration for the household
sector9
0
250
500
750
1 000
1 250
1 500
1 750
2 000
2 250
2 500
0 5 10 15 20 25 30
Year
ly m
arke
t (M
€)
Payback of energy efficiency measures (years)
Potential yearly EES market in households
4.3.2 Tertiary sector
A methodology similar to the one considered for the residential sector has been implemented
for the estimate of the market potential related to the following energy efficiency measures in
the tertiary sector:
- Ventilation: motor resizing, replacement of existing fans by optimized fans
- Commercial refrigerating : replacement by improved equipement
- Indoor lighting : improved luminaries
- Public lighting
- Building insulation improvement
9 This figure represents the cumulated value of the various EE measures in EU-27 countries. The
cumulated potential from the various EE measures showed in Figure 8 have been sorted by rising
payback time and then valuated with average customers‟ tariffs. We thus obtain the “offer curve” for
EU-27 sorted with rising payback time.
28
Task 2.5: Analysis of the potential market volume for energy services
- Heating devices performance improvement (mainly gas boiler).
For heating, ventilation, commercial refrigerating and lighting, the energy efficiency
improvement measures have been evaluated by considering the average standard materials
and equipments available on the market as baseline. On the contrary, the energy efficiency
measures for insulation are evaluated by considering the performances of the building stock
as baseline (new buildings are hence excluded in our estimates).
The technical and economic values used for performing the analysis have been extracted
from ECOFYS (2005), Monnier et al. (2007), Ragden et al. (2008), Van Tichelen et
al. (2007a), Van Tichelen et al. (2007b), Fraunhofer Institute et al. (2008), and data from
ChangeBest national experts.
The Table 4 summarizes the main data which have been used and the range of calculated
payback times. Payback time ranges reflect the diversity of EU Member states climates,
energy prices, building stock characteristics and economic context (in terms of labour and
material costs).
Table 4 : Data for the technical and economic analysis of energy efficiency measures in the commercial sector
(EU-27 average value)
Energy efficiency
improvement measure
Energy efficiency
improvement
(EU-27 average)
Lifetime Payback
(EU-27 range)
Wall insulation 30 % 25 years 4 – 25 years
Ground insulation 12 % 25 years 6 – 28 years
Roof insulation 20 % 25 years 3 – 14 years
Windows replacement
(double glazing)
8 % 20 years 7 – 18 years
Condensing boiler 15 % 15 years 1 – 10 years
Fans replacement 30 % 0.8 – 2.5 years
Commercial refrigeration
upgrading
35 % 9 years 1.6 – 4 years
Office lighting (lamps +
luminaires)
45 % 20 years 2.2 – 6 years
Street lighting (lamps +
luminaires)
60 % 20 years 2.4 – 6.3 years
Figure 10 shows the various technical potentials of considered energy efficiency
improvement measures and their payback times. As for the residential sector, wall and roof
insulation represent a high technical potential available with a relatively short payback time
(less than 10 years for 95% of the overall energy savings potential from roof and wall
insulation) in countries with warm or moderate climates. Also for the tertiary sector this
potential is more difficultly exploitable in colder climates because of the better quality of
existing insulation solutions.
29
Task 2.5: Analysis of the potential market volume for energy services
Ventilation improvement represents a high energy savings potential too with very short
payback time (less than 3 years). The improvement options on fans are very cost-efficient
because they mainly rely on the improvement of electric motors by highly efficient motors
and on the use of inverters for managing the needed power for ventilation. In the same way,
the improvement options for commercial freezers are cost-efficient: energy savings in
commercial refrigeration are available with payback times under 3 years for 75 % of the
overall technical energy saving potential. Finally technical energy savings potential for office
lighting is very high (2 900 TWh) and the improvement measures are quite cost-efficient
(payback time between 2 and 6 years).
On the contrary street lighting and double glazing represent a moderate energy savings
potential and are mainly available for payback time over 10 years.
By adding all these cumulated potentials as it has been done for the residential sector, the
overall technical potential of energy savings reaches 314 TWh whatever the payback time.
By pricing these potentials the corresponding value is around 14,7 billion Euros, which
corresponds to a yearly market of 930 M€ (see Figure 11). One can note that more than one
half of this potential is available with a payback time inferior to 4 years, whereas the yearly
market available for EES with payback times below 10 years reaches 820 M€.
As for the residential sector, a large part of the additional technical energy savings potential
for the tertiary sector could be exploited by considering EES with payback times reasonably
short: most part of this potential could be available by EES with payback times below 10
years.
Figure 10 : EU-27 cumulated additional energy savings from various EE measures according to their payback
time in the tertiary sector
0
10 000
20 000
30 000
40 000
50 000
60 000
0 5 10 15 20 25 30
Tech
nic
al p
ote
nti
al o
f en
erg
y sa
vin
gs (G
Wh
)
Payback time (years)
Wall insulation
Roof insulation
Ground insulation
Double glazing
Condensing boilers
Ventilation
Commercial refrigeration
Office lighting
Street lighting
30
Task 2.5: Analysis of the potential market volume for energy services
These figures show that potential market open to EES is quite accessible but hard to improve
with the actual scope of technical options. The improvement of technical and economic
conditions between the assumptions of LPI and HPI scenarios, like the enhancement of
building refurbishment rate or the lowering of discount rate, only has a weak influence on the
potential market. As explained by Fraunhofer et al. (2008) this output may be explained by
the fact that the EuP studies, which provide most of the collected data for processing the
energy savings, consider for each end-use the technical options with the lowest life cycle
cost. As a consequence the data for the different scenarios (LPI, HPI and technical) in
Fraunhofer et al. (2008) are quite similar from one scenario to another which explains how
outputs from LPI and HPI are so close.
Figure 11 : Potential yearly market open to EES according to their commitment duration for the tertiary sector
0
100
200
300
400
500
600
700
800
900
1000
0 5 10 15 20 25 30
Year
ly m
arke
t (M
€)
Payback (years)
Potential yearly market in tertiary sector
31
Task 2.5: Analysis of the potential market volume for energy services
5 Conclusion
With this report we aim to contribute to give some figures on the potential market opne to
energy efficiency services. Our evaluations have been based on the main added value of
such EES, that is to say the additional energy savings achieved through these services. As
we deal within ChangeBest with new or promising EES, which are susceptible to bring
additional energy savings, we do not consider energy savings which are expected to be
achieved with existing energy policies or according to the business as usual trends. Based
on existing studies – mainly the evaluation of energy savings potentials in EU Members
performed by Fraunhofer et al (2008) and the EcoDesign studies – and some additional data
from ChangeBest national expert and the report author, the energy savings evaluation wants
to represent additional energy savings achievable with enhanced refurbishment of existing
solutions and market penetration rate of best available equipments and materials. By
crossing both technical and economic features of energy savings potentials which are
susceptible to be achieved with suitable EES we build two representations of potential
market open to EES.
First, by considering that EES may be a large contributor to additional energy savings in an
improved policy context, we established a range for the possible additional EES market
volume. Let‟s remind us that in both evaluations, we only consider the energy efficiency
improvement of existing stocks. Secondly, we analysed the technical potential of energy
savings and their corresponding payback time. By assuming that EES contracts have to last
an equivalent time period in order to allow to the EES providers to find cost-efficiency, we
draw an order picture of potential market open to EES based on the contract durations
accepted by the market.
Within both above mentioned analysis frameworks we have estimated the potential market
open to EES in the EU-27 until 2020. The first analysis shows that even in an improved
energy policy context, the potential market open to EES could not rise over about 1 440 M€
and 930 M€ respectively for the residential and the tertiary sector (see table 5).
Table 5: Evaluation of EES market potential in EU-27 based on LPI and HPI scenarios - Summary
Additional market for energy efficiency services according to future
energy policies‟ impact
(yearly market in M€)
LPI scenario HPI scenario
Residential 527 1438
Tertiary 837 933
Total 1364 2371
But the second analysis shows that a this market volume could be tackled with EES contract
duration inferior to 8 years (see Table 6) which seems not to be unrealistic. Moreover a very
accessible additional market open to EES, which considers the energy efficiency measures
32
Task 2.5: Analysis of the potential market volume for energy services
with a payback time below 3 years, has been estimated at around 540 M€ per year until 2020
(see Table 6). Finally one quarter of the estimated value of the technical energy saving
potential could be considered as less accessible in the sense that the corresponding
payback times are greater than 8 years which are not yet widely contract duration (see Table
6). In the residential sector these additional energy savings can not be achieved even with an
improved policy context (HPI scenario).
Table 6: Potential of the market open to EES in EU-27 evaluated by payback times (PBT) of energy efficiency
actions - Summary
Additional market for energy efficiency services according their
accessibility
(yearly market in M€)
Very accessible
(PBT < 3 years)
Accessible
(3 years <PBT< 8 years)
Less accessible
PBT > 8 years
Residential 194 1450 795
Tertiary 348 450 125
Total 542 1 900 920
This analysis showed how large could be the potential market for new EES in EU-27: starting
from a very accessible market evaluated at 542 M€ per year up to 2020, this market may
represent about 2,4 billion Euros per year for the residential and tertiary sectors (see
Table 6) if the coming EES products focus on the implementation of the best available
technologies in these sectors and longer associated contract duration up to 8 years are
accepted by the actors.
33
Task 2.5: Analysis of the potential market volume for energy services
6 References
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Task 2.5: Analysis of the potential market volume for energy services
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35
Annexe : Final energy prices
Data by Fraunhofer Institute et al. (2008) do not allow distributing the energy savings
among the different customers types, especially in tertiary and industry sector in
which energy prices may vary a lot from one customer to another one according to
their size. This is why we arbitrarily define mean customers in order to determine
energy prices in each country and represent the energy price diversity among EU-27.
- Industry
o Gas : type I4, yearly consumption between 100 000 GJ and
1 000 000 GJ;
o Electricity, type IF, yearly consumption between 70 000 MWh and
150 000 MWh;
- Tertiary
o Gas : type I2, yearly consumption between 1 000 GJ and 10 000 GJ;
o Electricity : type IC, yearly consumption between 500 MWh and
2 000 MWh;
- Residential
o Gas: type D1, yearly consumption under 20 GJ
o Electricity: type DD, yearly consumption between 5 000 kWh and
15 000 kWh
Energy prices extracted from Eurostat are given in the following table and expressed
in € (without taxes) for the 2nd semester of year 2007. Missing data have been
substituted by EU-27 mean value (italic figures).
Country Residential Industry Tertiary
Electricity
(€/kWh)
Gas
(€/kWh)
Electricity
(€/kWh)
Gas
(€/kWh)
Electricity
(€/kWh)
Gas
(€/kWh)
Austria 0.118 0.056 0.025 0.060 0.077 0.038
Belgium 0.113 0.063 0.026 0.057 0.085 0.034
Bulgaria 0.059 0.026 0.016 0.038 0.056 0.019
Cyprus 0.135 0.055 n.a. 0.113 0.085 0.033
Czech
Republic 0.072 0.046 0.023 0.067 0.095 0.026
Denmark 0.087 0.108 0.020 0.071 0.077 0.049
Estonia 0.063 0.033 0.017 0.033 0.052 0.019
Finland 0.074 0.055 0.022 0.042 0.056 0.033
France 0.081 0.082 0.026 0.043 0.052 0.035
36
Task 2.5: Analysis of the potential market volume for energy services
Country Residential Industry Tertiary
Electricity
(€/kWh)
Gas
(€/kWh)
Electricity
(€/kWh)
Gas
(€/kWh)
Electricity
(€/kWh)
Gas
(€/kWh)
Germany 0.119 0.064 0.028 0.072 0.089 0.038
Greece 0.110 0.055 0.025 0.060 0.079 0.033
Hungary 0.099 0.032 0.025 0.059 0.100 0.032
Ireland 0.153 0.096 0.025 0.103 0.124 0.039
Italy 0.108 0.051 0.026 0.065 0.085 0.034
Latvia 0.069 0.028 0.027 0.043 0.059 0.029
Lithuania 0.070 0.031 0.021 0.056 0.074 0.024
Luxembourg 0.131 0.040 0.025 0.065 0.093 0.031
Malta 0.122 0.055 0.025 0.065 0.122 0.033
Netherlands 0.119 0.065 0.027 0.076 0.086 0.036
Poland 0.079 0.042 0.023 0.044 0.084 0.030
Portugal 0.119 0.079 0.021 0.050 0.073 0.039
Romania 0.096 0.023 0.023 0.057 0.091 0.023
Slovak
Republic 0.093 0.069 0.027 0.074 0.105 0.030
Slovenia 0.080 0.049 0.024 0.065 0.087 0.038
Spain 0.106 0.060 0.024 0.053 0.091 0.026
Sweden 0.090 0.067 0.034 0.051 0.065 0.045
United
Kingdom 0.128 0.037 0.021 0.082 0.103 0.031