TASK 20By Nathalie Boynes

Campaign proposal

Product The campaign I will produce is Make a wish charity foundation.Target audience 15-20 because it is a children’s charity. Campaign message Children can look forward to big events while having a serious illness that don’t have that long to live who make a wish. Launch date 1st march 2014 Location Outside . Schedule of advertisements Sean bean was in one of the advert for this charity for a child who wanted to be a director of a movie The audience is for families with children to donate to this charity to help them get their wish Legal and ethical issues Protection of children in this advert is important because no harmful warrants can be done or unsafe practices to the children in this advert. Obscene law act. They have this so people don’t put rude or offensive things about children in this advert LibelIf you print in magazine an advert you shouldn’t put offensive or obscene information or pictures Libel is when you write offensive things in a magazine and it offends the target audience who is reading the magazine at that time might not buy it again or sue the magazine company for saying things e.g. about race or gender etc. and to not have attacks against them or unjustified attacks on the public.And writing information that they don’t want anyone to see on the magazine because that is invading their privacy. Can be libel if they put false information about different genders or people characters that might be offensive and might get sued. Slander Slander is word by mouth and if someone says something offensive in an advert or to a person it might be offensive to the people who might sue the company for saying things about e.g. race gender and age.Copy right is when you take an advert change it and then use it for your own useCopyright can affect adverts if someone uses the advert but changes it or the name to be theirs instead of the original owners. Codes of practice Protection of children Children should not be encouraged to talk to strangers or go to strange places Should not be shown in hazardous situation or places Slogan Where magical fashion for magical people Colour scheme Blue and green and pink and white.

Plans for advertisements

COLOUR SCHEME White and blue and pink because they are happy colours to make children happy and smiling  LOGO

Sketchs of advertisements

Make a wish foundation

•  Thanks to the generosity of people like you, we were able to grant the wish of eight year old Molly, who lives with Stage IV Wilms’ Tumour (a type of kidney cancer), and wished to appear as an extra on her favourite show, CBBC’s Tracy Beaker Returns.

• This year over 1,000 families will turn to us and we desperately want to be able to grant the wishes of all those children.

• Your donation will help us make those dreams a reality and give families precious moments together.

• The money you are about to donate will grant wishes for some very special children in the United Kingdom.

Production plan •  • Dates for photo-shoot • 1st march 2014• 3 march 2014 •  • Dates for the production• 16 march 2014 • 12th march 2014

• Budget:• Dslr camera – £350 • Lighting kit- £359 • Laptop- £429• Photoshop- £629• Model for a day £200

Slogan.Where there is magical fashion for magical people

Make a wish