Task 2 Power Point
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Transcript of Task 2 Power Point
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8/3/2019 Task 2 Power Point
1/17
Task 2How effective is the
combination of yourmain product and
ancillary tasks?
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8/3/2019 Task 2 Power Point
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In order to create a promotional package for theIn order to create a promotional package for the
band, we created a CD digipak, a poster and aband, we created a CD digipak, a poster and a
music video which exhibited their hit song Staymusic video which exhibited their hit song Staywith me. The visual is very important inwith me. The visual is very important in
determining the star image.determining the star image.
We created a boy band in order to appeal to theWe created a boy band in order to appeal to the
target audience of the wider, mainstreamtarget audience of the wider, mainstream
demographic of teenage girls and boys.demographic of teenage girls and boys.
OurproductOurproduct
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8/3/2019 Task 2 Power Point
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Inthis slideshowIwill address theInthis slideshowIwill address the
marketingofmy band.marketingofmy band.Philip Kotler
defines marketing as a human
activity directed at satisfying needs
and wants through exchange
process.
This consists of price, production,
promotion, distribution and targetaudience.
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Since Synergy is a new band and the album has recently beenSince Synergy is a new band and the album has recently been
released along with the music video, they need to keep the fansreleased along with the music video, they need to keep the fanshappy as well as their income. This is done by further promoting ahappy as well as their income. This is done by further promoting a
product.product.
Keith Negus argues that the artwork in CDKeith Negus argues that the artwork in CD digipaksdigipaks are crucial forare crucial for
marketing factors to draw the audience in to buy the songsmarketing factors to draw the audience in to buy the songs
The CD digipak andThe CD digipak and
posterposter
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8/3/2019 Task 2 Power Point
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At this stage the bands music video
will have already been heard on MTV
and to let the public know that the
album is out to buy there is a posterconfirming it.
Posters are a marketing strategy and
acts as a reminder to the consumer to
buy it. Audiences often associate the
style of the artist to the genre of the
music. Their image is symbolic in
creating a star image and determines
who they attract.
Richard Dyer argues that the star
image communicates an important
message to the consumer. We
wanted Synergy to appeal to the
young demographic by keeping with
the young fashion wearing jeans and
simple t-shirts.
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8/3/2019 Task 2 Power Point
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8/3/2019 Task 2 Power Point
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Films are also a good way of using productFilms are also a good way of using product
placement. There is potential for one of theplacement. There is potential for one of the
songs to be partially played in TV soupssongs to be partially played in TV soups
such as Neighbors or Hollyoaks. Theresuch as Neighbors or Hollyoaks. There
often comes a pause where a partial bit ofoften comes a pause where a partial bit of
the song can be heard. This is usually afterthe song can be heard. This is usually after
a heated moment between characters thena heated moment between characters then
leading into another scene.leading into another scene.
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I created this poster toI created this poster tomake a consecutivemake a consecutivepromotion of the band.promotion of the band.This also includesThis also includes
information thatinformation thatpromotes a live tourpromotes a live tourappearance of the bandappearance of the bandin a festival.in a festival.
I this there is a URL toI this there is a URL todirect the public to thedirect the public to the
website, along withwebsite, along withinformation about whereinformation about wherethe event is.the event is.
I included a sponsorshipI included a sponsorshipdeal at the bottom withdeal at the bottom withthe bands recordthe bands recordcompany, this reinforcescompany, this reinforcesthe professional elementthe professional elementto the band.to the band.
I designed the graphicI designed the graphiclogo in the background tologo in the background toappeal to the femaleappeal to the femaleaudience.audience.
Stages ofposterStages ofposter
distributiondistribution
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8/3/2019 Task 2 Power Point
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In contrast to the previous poster, this one I created has the same informationfor the event, but is marketed towards the male crowd. I used a simple layout
with the text and design, but made it interesting by being over a guitar pick.
I believe that both poster concepts juxtapose each other in the necessary ways
in attracting a wider audience. The poster in that sense is effective as part of
our campaign.
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8/3/2019 Task 2 Power Point
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UUpon feedback I realized that to furtherpon feedback I realized that to further
promote the bands album, I should put apromote the bands album, I should put apicture of the CD cover on the posters as well.picture of the CD cover on the posters as well.
Below are the improved posters.Below are the improved posters.
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8/3/2019 Task 2 Power Point
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The promotional stageThe promotional stage
along with the bands touralong with the bands tour
is taking place in summer,is taking place in summer,
this allows for our targetthis allows for our targetaudience (being mainlyaudience (being mainly
students) to have the timestudents) to have the time
to become involved.to become involved.
The posters directing theThe posters directing the
audience to a festival toaudience to a festival to
see the band promoted thesee the band promoted the
bands recent albumbands recent album
release.release.
Our main product being theOur main product being the
pop/rock music video givespop/rock music video gives
the audience a visualthe audience a visualstimulus to the band, and isstimulus to the band, and is
seen as a key promotionalseen as a key promotional
tool to Keith Negus.tool to Keith Negus.
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8/3/2019 Task 2 Power Point
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Iwouldhave my bands music available primarily onlineIwouldhave my bands music available primarily onlinebecauseitis the ageofthebecauseitis the ageofthe prosumerprosumer,wherethe public are,wherethe public aremore actively online andusingdigital technology as amore actively online andusingdigital technology as acollaborationdevice.collaborationdevice.
Cath Davies argues that the accessibility of the Internet is anadvantage to the music industry. Record shop chains arediminishing because of the ability to download. Many peopleonly want a few songs from an album and dont want to spendtheir money on a whole album, this is where ITunes is beneficialto the public because it allows you to buy and single songs.
Davies states that they are also less preoccupied with severeeconomic pressures allowing them to thrive.
I would still have my album in CD shops such as HMV as toattract walk-ins and the percent of people that are unfamiliar tothe internet; such as the older generation that might be buying itas a gift to a grandchild.
Wherecanit beWherecanit be
purchased?purchased?
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Lawrence Grossberg, author ofThe Media Economy of
Rock Culture (1993) believes that everything is fakewithin popular music and there is no authenticity.
Mary Hannon, author ofMcRock: Pop as aCommodity(1998) says that Authenticity in relation tocontemporary popular music is indexed quite clearly inthe terms rock and pop.
She makes a contrast between the genre of pop androck by saying that rock is indicative of authenticity andreal, while pop is also equally authenticity butsynthetic.
Our music video is a mix of both of these genres which
is good thing because it attracts a wider range ofaudience. Mixing of genres is expected and acceptedin the media. There are many famous bands that fitthis category such as; Green Day, Indigo Girls, MeatLoaf, Pink, Avril Lavigne, Maroon 5 and many more.
OurBand Genre
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8/3/2019 Task 2 Power Point
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Since the 1970s urbanSince the 1970s urbancontemporary started tocontemporary started tobecome an interesting twist tobecome an interesting twist tomusic that was made of lots ofmusic that was made of lots ofdifferent genres mixed in one.different genres mixed in one.
Since the 1990s it has focusedSince the 1990s it has focuseddown to mixing rap withdown to mixing rap withmainstream R&B. Many bigmainstream R&B. Many big
pop artist such aspop artist such as RihannaRihannahave teamed up with Eminemhave teamed up with Eminemto create an urbanto create an urbancontemporary twist to theircontemporary twist to theirmusic, in the song Love themusic, in the song Love theWay Lie . Upon researchingWay Lie . Upon researching
idea for our music video weidea for our music video wecame across this song and itcame across this song and itinspired us into creating ainspired us into creating alovelove--hate relationship with thehate relationship with thedancers in our music video.dancers in our music video.
Urban
Contemporary
Influence
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I would like to create an urbanI would like to create an urbaninfluence on my bands musicinfluence on my bands musicbecause it builds the bands starbecause it builds the bands starimage. I would combine them withimage. I would combine them withEdEd SheeranSheeran. He is currently a very. He is currently a verypopular artist whos music flowspopular artist whos music flows
under the categories of;under the categories of; Pop,Pop,Grime, Rap & HipGrime, Rap & Hip--Hop,Hop, Rock.Rock.
Because of his relevance in theBecause of his relevance in thepop world and his ability to createpop world and his ability to creategrime and rap, combined with mygrime and rap, combined with myband Synergy could create anband Synergy could create an
interesting grime/urban mix thatinteresting grime/urban mix thatwould appeal to an audience.would appeal to an audience.
HowIwoulddevelop my bandin
combiningthem with another
artist
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Combining the band with a femaleCombining the band with a femaleartist is also a good idea that is mostartist is also a good idea that is most
popular with Gothic Metal bands aspopular with Gothic Metal bands as
to give a lighter contrast in theirto give a lighter contrast in their
music. This is also popular in popmusic. This is also popular in pop
music to create synergy.music to create synergy. I would probably copy Maroon 5 andI would probably copy Maroon 5 and
feature Christina Aguilera, becausefeature Christina Aguilera, because
she has strong female vocals toshe has strong female vocals to
juxtapose with the male vocals.juxtapose with the male vocals.
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TheThe GGratification Modelratification Model argues that audiences are not
passive in their approach to media texts, but
manipulate or accept it in their own perspective.
Our video creates personal relationships becauseof the narrative in the lyrics and visual, which
relates to the relationships of young teenagers
today.
Personal identity comes in to play because the
audience can empathise with the video.
Surveillance is shown in our video through the factsof involving heartbreak in relationships all over the
world.
Howthe GratificationHowthe Gratification
Model comes into myModel comes into mybandband