Analysis of Billboard magazine: Beyonce

By Rina Bansal

Front Cover…-Title and logo ofthe magazine

-Cover lines -Colloquial language andInformal towards the reader -Advertises otherarticles that are inside themagazine, however doesnot give a lot of insight tothem -Has used the layout of the‘magic C’ to make it appearmore professional andappropriate for the targetaudience

-Artists name is themain focus of thefront cover: large fontsize, bold, seriff font whichstands out from the page

-Barcode, price and issue date on corner ofpage, slightly larger compared to other magazines:easy to see the issue date therefore the reader knowsif the information/gossip is recent or old

-Medium close-up ofthe artist-Looking directlytowards the camera:way of grabbing thereaders attention tothe magazine

-Advertisement of theartists concert or liveperformance-Bold, Italic and serifffont

-Website of the magazine is givento the reader so they can receivemore views and where the readercan receive more information

Contents Page…-Lists of whatsongs arepopular in thecharts-Categorised intoalbums, songsand singles

-Bold, sansseriff; howeveris a gothic-likefont

-It shows new andrecent mostpopular albums,songs etc whichis updated weeklyfor the readers

-Suggests the website of the magazine; to have moreinformation on the recent updates of the artists of this

particular music industry

-Different artistsof genres thatjuxtapose; thereforeis targeted at peoplewho are interested invarious genres ofmusic

-Logo

-Long shot-Model is notlooking directly atthe camera and isnot in a fixed posed;more of a naturalshot (laughing).However, clothingsuggests glamourand recent style-could suggest thetarget audience

-Stuck to a colour theme of white and blue; makes it more subtle and professional-The small use of yellow is done to highlight the category names; makes them stand out

Double-page spread of article…-Background is fulllong shots of theartist in differentposes-This sets the wholetheme of the pageby what she iswearing and herbody posture andthe effect of it beingin black and white

-Long shot (can seewhole bodyposition) -Looking directly attowards the camerasuggests she istalking directlytowards the reader

-Colloquial language -Name of the celebrityinterviewed ishighlighted -Whole text is capital-stands out from thepage and suggests it isthe title of the article

-Advertisements and links fromwhere the journalist had hersources of information (type ofbibliography)

-Anecdote from the interview thatthe artist has quoted

-Stuck to a colour theme of white and blue; makes it more subtle and professional-The artist’s outfit (red dress) then stands out from the page, therefore she is the main focus on the double-page spread

Target Audience…

The target audience for Billboard magazine varies from young teens, from the age of 16, to young adults, at the age of 26. This is because the magazine provides its readers with the latest updates from the charts, but of different and various types of genres.

This is to widen the range of the target audience as it acquired to people who listen to different genres such as; rock, metal, pop, R n B and plenty more.

As well as this, the layout of the magazine itself it very mature as it is not over- crowded with images of teen bands and other artists, or even consisting of a colour pallet which clashes.

Furthermore, it does not advertise news and gossip of the artist’s lives, but only conveys the weekly update of the music charts. Although, it also conveys artist’s stylist tips and what not.