SOCIAL ACTION AND COMMUNITY MEDIASASH Proposal

TASK 3

SASH Safe And Sound Homes

The charity ‘SASH’ aims to:

• Provide Nightstops – an emergency service which helps young people at a time of crisis.

• Run Supported Lodgings projects for young people who need somewhere long-term to stay while they learn the skills they need to live independently.

• Support young people to access education, training or employment and to gain the skills and self-confidence to move on to independent living.

• Work with their volunteers, local authorities and other organisations to make sure young people get help to resolve their problems.

TASK 3

This is an early poster promoting the charity SASH, you can see that:

• The main colour and theme throughout the poster is red. Red is well known as a warning and serious colour, giving a striking message to the viewer.

• The white section in the centre of the poster ensures clear and easy reading for the viewer and makes sure that the logo is not diluted in any way.

• The fonts that they have used are clear, bold and easily legible. Their logo is noticeable and large within the image, making it clear who the poster is promoting.

• Their logo is very important to the business, it means that SASH’s identity is correctly adhered to across all forms of media.

•There are no photographs on the poster, this put across the the posters main aim is to purely inform their audience, because the subject of which they are talking about is very serious.

TASK 3

Here is a similar charity to SASH who try to tackle the issues of the homeless. This charity is called ‘Shelter’, its aims are:

•Supporting more families

•Increasing the capacity of our website and helpline

•Creating new integrated advice and support hubs in areas where there is the most need

•Putting our housing crisis back on the national agenda

•Investing in Shelter’s people and infrastructure

•Focusing on our outcomes.

TASK 3This is a poster promoting the charity Shelter, you can see that:

• There is lots of text included in this poster, meaning that the charity has a lot of information that they are wanting to express to their audience

• There are two main colours used through this poster – Red and white. Red has the association of urgency and warning, where as white is pure and simple, the contrast between the two makes the poster more bold and eye-catching.

• They have included a photograph of a young girl which they have anchored with the phrase: ‘She’s getting bullied, She’s getting sick, Her rogue landlord’s getting rich.’, using this technique will get you to link the text and the image together and this forces a sympathetic reaction upon the viewer.

• The logo is quite small and has been placed at the bottom corner of the poster, this is quite an effective technique to get people to go onto your website, as when they are looking at the poster, if they have been enticed in by the other aspects of it they will consciously be looking for the charity which is responsible for the poster.

•The fonts that they have decided to use are very simple and easy to read, this makes the product much more accessible to more people.

TASK 3

- Both posters are using the colour Red – which informs the viewer straight away that there is a sense of urgency in the message they are putting across. Both posters have a colour scheme of red, white and black.

- The logo in the SASH poster is much larger compared to the logo in the Shelter poster. The Shelter logo is more difficult to locate.

- There is much less text within the SASH poster, this may be due to the fact that the charity is specifically aimed at a younger generation, and less text could make them more interested in the poster.

- Shelter have used an image in their poster, where as SASH hasn’t. I think that having a photograph in a poster makes the campaign more eye-catching and makes people to feel more sympathetic.

TASK 3

To sum up:

• I think that the design strategy that Shelter have used within their poster is much more effective compared to the early SASH poster due to the use of imagery, the amount of information put across and the general layout.

• Using photographs within posters draws your audience as well as being a way of expressing a message.

• When using a large amount of text in a poster, the way in which you lay out your design is important.

• Using the colour white for a main background can ensure easy reading and a clear portrayal of the message.

• Having a good sized logo will mean that viewers will be able to see who is responsible for the poster and they will know who to get in touch with if they are wanting to donate. They can even just look at the charity’s website if they want to – this is why it would be good to include all contact information and web links within a poster.

SASH

THEMEIMAGES

PRODUCTS

COPY

COLOURS

o Include images/do not include images?

o Use images of people benefiting from the charity?

o Use images of people who are suffering and need the charity’s help?

o A negative theme based around the poverty and homelessness which the charity is trying to prevent?

o A happy theme based around the positive effects that the charity is already achieving?

o Business cards?o Flyers?o Posters?o Billboards?o Leafletso Stickers

o Bright and bold colours that would be associated with a positive theme?

o Muted, dull colours that would match up with a negative theme

Image to text ratio:o More imagery compared to

text?o More text compared to

imagery?

Fonts:o Bold and cheerful?o Dull and lifeless?o Make sure that the font is clear and

easy to read, no matter what the theme of the product is

TASK 5

TASK 6This theme would include one main image of a homeless person in black and white with a dirty and punchy looking header, with the rest of the font being Helvetica making the important information easy to read. The colours will be mostly black and grey, giving the product an unhappy feel. The writing could possibly be in red to connote a sense of urgency. The SASH logo will be quite small near the bottom of the product, and to make it stand out some more I could use Photoshop to insert some of the same shade of green subtly into the image I use so that it promotes the charity more.

Flat Plan 2

The theme of this product could come from a more positive perspective of including images of people who have been helped by the charity and are looking happy. The colour scheme would be bold, colourful and cheery to mimic the positive message. The main message would be in a friendly, informal front connoting a laid back feeling, this again will match with the positive theme of the product.

Included would be the SASH logo as well, however in this particular theme I think it would be appropriate to have it quite large as the product will be bold and eye-catching so it will be important to have the charity well featured in the product.

TASK 6

The image to text ratio will be even.

Flat Plan 1

TASK 6

The design of this product could be much more stylised. The main image could have a face of a young person made up of two halves, with one side looking happy and healthy, and the other looking unwell and dirty (homeless). This would represent both what the charity is trying to prevent and what the charity can achieve. The colour scheme will be simply black and white as well as the image being black and white, this will add to the stylised theme of the product. There will not be a lot of copy within this product as the main aim will be for the image to send a message out to the consumer. The font that could be used could be simple, square, harsh however easy to read. This will look in contrast to the stylised theme of the rest of the product. The SASH logo will be in full colour and smaller then placed in the bottom corner of the product. There will be little information given on this product, a tag line could be present and contact details for the charity could also be at the bottom next to the SASH logo.

Flat Plan 3

The Final Idea

Tasks: Complete Y/N

Thursday AM

Collect all of the copy that I am going to use within my product  

Thursday PM

Finalise all of the copy that I am going to use within my posters  

Friday AM

 Create final template for the first poster I am producing  

Friday PM

 Create final template for the second poster I am producing  

Wednesday AM

 Start to take the images that I am going to use within my product  

Wednesday PM

 Start to choose the right images that I am going to use for my product  

Thursday AM

 Start to edit the photographs that I have taken, using Photoshop  

Thursday PM

 Finish editing the photographs  

Friday AM

 Start to construct my first poster  

Friday PM

 Continue constructing my first poster  

Wednesday AM

Finish constructing my first poster  

Wednesday PM

Start to construct my second poster  

Thursday AM

Continue constructing my second poster  

Thursday PM

Finish constructing my second poster