Analysis of an NME magazine: Dizzee Rascal

By Rina Bansal

•Masthead

•Flash

•Colloquial and informal language (“…wowee zowee it’s on!”)

•Name is main focus of the magazine- big, bold, shadowed typing (sans seriff font)

•Looking at the camera (illusion that he is looking at the reader/viewer)

•Header (seriff font)

•Consistent use of black, white and red- makes it appear professional (coverline)

•Extra advertisement and insight of other articles

•Long shot. Close-up (can see his body position due to how he is posing).

•What he is wearing (e.g. chain, trainers etc) suggests the genre of the music he makes/produces- iconography

•Barcode, price and date issued is small, unnoticeable

•Footer- suggesting other artists the magazine concentrates on. Suggests different genres

•Quote used from anecdotes- from interview (gives us insight on the article and what it’s about)

•Colloquial language (“…man!”) & sans seriff font

Front Cover…

Contents page…

•Index on various artists that are signed

to NME music label with page references- shows that they discuss other music artists and bands

(variety of genres therefore suitable for audiences that prefer

other genres

•Main focused image to show what the article is

discussing

•Lady is looking at the camera to give the

impression that she is looking directly at the

reader/viewer

•Bold, sans seriff font

•Advertisement for competition

•“Subscribe…” is in larger font as it’ll hopefully grab

the readers attention

•Colloquial and informal language

•Seriff font

• Titles outlined to show the categories of

discussion throughout the magazine

•Random page references to show the

interesting topics of categories

•White outline makes the title

look three- dimensional

Double-page spread of article…

•Graffiti background- may imply the genre

of music the artist produces

•Also supports what the article “From tags to

riches” because it portrays a

working class area

•Not looking at directly at the

camera

•What he is wearing indicates to the

reader what kind of music genre he is

into

•Medium shot

•Large, bold seriff font

•Unlevel- goes with the theme of a more vibrant and indie layout

•Small seriff font which tells the

reader who wrote the article and who took the pictures- so critics and

readers know

•Headline to give the reader more of an insight on what the article includes

•Empty beer bottles, glasses and a stereo box suggests a party that many teenagers have- maybe towards the target audience of this

article

•Also supports the artists type of music as it is mainly used in a party atmosphere

•Article of the artists point of view and how he became successful; hence the title

“From tags to riches”

NME magazines have a target audience with the age range of 15-25 years, in which only27% are female and 73% male. This shows that a vast amount of males are moreinterested in the music industry compared to females.

It is most likely that the readers of NME magazine have attended at least one, or more,pop/rock music concerts as roughly 80% of NME readers feel that music plays anImportant part within their lives as it introduces them to new bands, artists and widenstheir taste in music.

The social classes of the target audiences vary from higher, middle and working class.As well as this, 26% are full time college students, 34% are working full time and 18% areworking part time, whom have been reading NME magazines for the last, or over, 3years.

Target Audience…

•Bibliography: http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf