Why Should you Choose a Digital Loyalty Platform ?

Digital Loyalty Platform

Vs. Paper Punch Cards

INTRODUCTION

Customers are the lifeblood of your business. Without them, your award-winning Angus burgers, full-fledge fitness center, or runway-worthy haircuts wouldn’t be possible. But a customer who only visits once won’t help to create a thriving business. What you need are repeat customers and new customers. Over 100 years ago, loyalty programs were born and have since become integral to the success of every business.

Effective loyalty programs bring customers back more often & lead to higher profits, but many small businesses have failed to upgrade from paper punch cards to Loyalty 2.0 digital platforms.

DigitalLoyalty

Platform

PaperPunchCards

vs.

FraudPrevention

THROW THE PAPER PUNCH CARDS AWAY5 Ways Makes Digital Loyalty Platforms a Clear Winner!

ContinuesCommunication

Real-timeInsights

Social MediaEngagement

CustomerAwareness

CustomizedPromotions

FraudPrevention

One-stop-shpApp

CONTINUESCOMMUNICATION

Paper punch cards communicate through paper. Digital loyalty programs like Ta3rifah com-municate through emails, SMS and mobile applications. This means when you’re offering a new deal or have other important announcements, you can effectively reach all your customers - or a specific segment of your choice - through the platform in single clicks. This connection is also useful for re-engaging customers who haven’t visited your business in a long time.

REAL-TIMEINSIGHTSYou use data to make every decision so why shouldn’t you expect the same from your loyalty program? Digital loyalty programs like Ta3rifah - as opposed to paper punch cards - are able to provide powerful data and customer insights. Good loyalty programs provide insights on cus-tomer demographics, visit frequency, busy and slow periods, etc. The best loyalty programs al-low you to leverage this information.

Imagine if your loyalty program showed you that Thursday afternoons are always slow, but that you could offer double loyalty points for visits during those hours. You can increase customer traffic during traditionally slow periods and help justify the overhead. These are the types of in-sights and actions Ta3rifah platform enables, with businesses seeing upwards of 80% increases in customer traffic from campaigns.

SOCIAL MEDIAENGAGEMENT

Carving out a social media presence for your business is a necessity for getting ahead of the competition. When your customers are excited about your business, it should be easy for them to share it with their networks, and it shouldn’t require solicitation from you or your employees. In a recent Facebook study, 87% of people “Like” businesses on Facebook (1), and these Fans are 2 times more valuable than average customers (2).

In fact, 1 Facebook “Like” can lead to 200+ views of that business’s page by a Fan’s friends (3). The right digital loyalty program will continu-ously increase your social presence without any employee involvement.

CUSTOMERAWARENESSNo matter how appealing or generous, if your customers don’t know your loyalty program exists, it won’t be successful. Punch cards are easy to stack next to your POS, but customers often don’t notice them without an employee speaking up and pointing them out.

Digital loyalty programs, such as Ta3rifah, reaches out customers on the go! As customer con-tinue purchasing from different stores and in different time, we build up a personalized and dynamic profile for each and every one of your customers, and accordingly send him/her per-sonalized promotions that matches his/her interest, and according to the segment selection criteria you pick.

CUSTOMIZEDPROMOTIONS

Most paper punch cards offer only one reward upon reaching X number of visits. Although these rewards may appeal to some customers, they won’t appeal to all.

Digital loyalty platforms like Ta3rifah en-able you to tailor your program to your business’s unique personality, goods and services. One may assume that custom-ers will always choose cash over rewards, however studies have shown that cus-tomers prefer mostly something ‘special’ instead!

ONE-STOPSHOP APPConsumers are enrolled in more loyalty programs than ever. The average household is signed up for 22 programs, but only actively participates in 9 of them (4). Wallets, glove boxes, and junk drawers across the country are filled with loyalty cards that consumers have every intention of using but flat out forget about. The benefit of a universal loyalty program is that one smart-phone app works at all businesses within the network. Now instead of having individual punch cards for the local convenience stores, a customer only needs one card or smartphone app.

When the pet store across the street joins the same universal loyalty network, consumers can immediately use their existing app to earn points. In Ta3rifah’s case, new businesses plug into a network with millions of existing members from day one. Your digital loyalty program’s reach and recognition are powerful from the moment you turn it on.

FRAUDPREVENTION

Paper punch cards can’t offer tracking capabilities and therefore expose stores to internal fraud when employees add extra punches or stamps to customer cards. Customers can also cheat the system. Big brands such as Subway and Cold Stone Creamery terminated their paper loy-alty programs in some countries after customers duplicated paper reward cards and stamps using their home computers (5). Digital loyalty programs protect businesses with security fea-tures like proprietary cards, technology apps and accessible program activity.

“CREATING A BETTER MARKETPLACE”

The Region’s Most Innovative Loyalty Platform

(1) Source: Corkery, Colleen. “What Motivates People to “Like” or “Unlike” Brands on Facebook.” VR Marketing Blog. N.p., 14 Nov. 2012. Web. (2) Source: Hicks, Scott. “The Power of ‘LIKE’: How Your Business Will Be Better In A Connected World.” Facebook MENA. 15 Sept. 2012. (3) Source: Hicks, Scott. “The Power of ‘LIKE’: How Your Business Will Be Bet-ter In A Connected World.” Facebook MENA. 15 Sept. 2012. (4) Source:Berry, Jeff. “Bulking Up: The 2013 COLLOQUY Loyalty Census.” Colloquy. 2013. Loyalty One Research Group. 8 Oct. 2013. (5) Source: Ogles, Jacob. “Fraud Sinks Subway’s Sub Club.” Wired.com. Conde Nast Digital, 21 Sept. 2005. Web.

CONTACTS

SALES@TA3RIFAH.COM

TA3RIFAH @TA3RIFAH COMPANY/TA3RIFAHUSER/TA3RIFAH

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