TARGETING & LEAD TOOLS · 2020-07-06 · B B DISPLAY ADVERTISTING Reach the B2B users and...

TARGETING & LEAD TOOLS 2020BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE

Valid as of May 1st, 2020

TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE

B2B-DISPLAY ADVERTISTING Reach the B2B users and decision-makers in the construction industry with attention-grabbing Display Advertising.

AUDIENCE DISPLAY TARGETING

An average of 24.334 users a month marked by cookies.

The interested users previously marked on baumagazin-online.de will be found on the websites from our network.

We feature your content and your advertising banners for the interested users without mar-keting waste.

Users are tagged on

baumagazin-online.de

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AUDIENCE TARGETING

2BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE

Users identified

2Users reached

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AUDIENCE DISPLAY TARGETING COSTS

AUDIENCE TARGETING

EXAMPLES FROM OUR PREMIUM NETWORK



• Campaign concept and creation of 8 different advertising banners to be displayed on the chosen websites of our premium network: € 250,– *

• Cost for 1,000 impressions (TKP): € 36,– *

• Campaigns can be implemented individually according to budget requirements.

→ PACKAGE 30• Campaign concept creation

• Ad design • 30,000 Ad Impressions

• Price Advantage of € 100,–

€ 1.230,– *


• Ad design • 60,000 Ad Impressions


€ 2.310,– *


• Ad design (up to 8 different graphics)

• 90,000 Ad Impressions


€ 3.340,– *

* Prices not including applicable sales taxes, possible AE commission.

NATIVE ADVERTISING

B2B NATIVE ADVERTISING

1. TEXT-IMAGE AD 2. TEXT-IMAGE + ADVERTORIAL

TEXT-IMAGE AD ADVERTORIAL



You can reach the B2B users and decision-makers specificallyin our Premium network with Text-Image Ads. These adaptoptically to the partner website and are linked to your website. Currently only available in Germany:

You can reach B2B users inour premium network witheditorial Text-Image ads.

These adapt optically to thewebsite environment andare linked to an advertorial,which is also displayed in thelook and feel of the publishingwebsite. This form of adverti-sing has a very high levelof user acceptance and isparticularly suitable for thepresentation of products thatrequire explanation, such as inthe B2B area.

NATIVE ADVERTISING

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Reach your target audience with content advertising on over 100 newspaper websites worldwide:

BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE


→ NATIVE ADVERTORIALS

• Creation of the various ad designs

1. Text + Graphic € 455,– *

2. Text + Graphic + Advert. € 610,– *

→ CPC (COST PER CLICK)

• Cost per Click € 4,– *

(Minimum 200 Clicks)


GEOGRAPHIC TARGETING

B2B GEOTARGETING

PRICING:

Relative to Country/Regions of choice.



Reach the B2B users and decision-makers in the construction industry according to geographical areas, within the baumagazin-online.de portals as well as in our premium network, with attention-grabbing display advertising, e.g. in country, language, region.

WEBINAR

AUTOMATED WEBINAR AS A LEAD CAMPAIGN



→ DSGVO and GDPR compliant

→ Performance and lead reporting after the webinar campaign

→ Editorial support on the baumagazin-online.de specialist portal

→ Newsletter communication in the bi-monthly baumagazin-online newsletter with a link to the landing page

→ Promotion on social media channels (Facebook, Instagram, Youtube, Twitter)

→ Promotion in business networks (XING, LinkedIn) € 3.850,– per month *

We create the platform for an automated webinar for you as a lead campaign including the following services:

→ Automated webinars according to your schedule in the respective local time (global) or directly after registration

→ Landing page

→ Webinar room

→ Closing page

→ Automated forwarding of questions to your product specialist via email in real time

→ Email marketing before and after the webinar to participants: • Follow-up

• Reminder • Double-Opt.-in Anmeldung

Webinar Closed Content Registration Unlocked Content Qualified Leads


WHITE PAPER

WHITE PAPER

Concept and Advantages

→ You have an interesting White Paper, which is published on baumagazin-online.de and available for download

→ Position yourself as a competent specialist

→ Through registration to download the White Paper, leads are generated

→ 1 month promotion on baumagazin-online.de – you will receive all leads generated at month's end



White Paper Secured Content Registration Unlocked Content Qualified Leads

OFFER & PRICE

→ Placement of your White Paper on the

baumagazin-online portal with down-

load function (including your specified download registration data

requirements, e.g. last name / first name / Email /

function / department branch / company size, etc.)

→ Promotion through newsletter announ-

cements and editorial support, as well

as placement on social media and

business networks

→ Base price for 1 month, including repor-

ting of all leads

€ 220,– *


MEET OUR BAUMAGAZIN MEDIA EXPERTS

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* Soure: IVW-verti� ed digital service providers Status October – December 2019

OUR REACH

Portal Visitors: 24.334 (verti� ed by IVW)

Newsletter: 20.100Social Media: 21.798

(Facebook, Twitter, Instagram)

Total: 66.232(monthly gross reach)

WEBSITE TRAFFIC STATISTICS*

Visits: 24.334 (monthly)Page Impressions: 31.654 (monthly)

Andreas KanatCEO

T. +49 (0) 8362 - [email protected]

Tobias NickertHead of project management

T. +49(0)831 [email protected]

Norman ZenzingerKey Account Manager


Wolfgang EmmlerCustomer consultant


Benjamin ChucholowskiCustomer consultant


BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE


SBM Verlag GmbH – GermanyHermann-von-Barth-Straße 287435 Kempten

T.+49 (0831) 522 04 -0Fax: +49 (0831) 522 04 -50

[email protected]

TARGETING & LEAD TOOLS · 2020-07-06 · B B DISPLAY ADVERTISTING Reach the B2B users and...

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