Targeting eaST coaST Library...The integrated marketing campaign will span across TV, digital video...
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Tourism Western Aust ralia’s domestic camp aign focus from July to September will be on Perth, the Swan V alley and the Mget River Region, highlightg the amazg gourmet experiences you can have these regions. Th e tegrated mketg camp aign will span across TV, digital video and social advertisg key east coast mkets. In ptnership with Jetst and Hloworld Trav, the c amp aign will feature complg flight offers and pack age deals to tget sh ort and medium holiday considerers and drive immediate conversion. THE CAMPAIGN IDEA We know Perth and the South West regions offer unique food and wine experiences that are worth travelling for. The land, the produce and the makers create a unique combination that locals and visitors alike can taste in every drop of hand pressed wine or every bite of succulent WA seafood. We want to serve up some of the best packages and offers available, to encourage potential visitors to create their own gourmet escape and book a holiday to WA today. CREATE your OWN WA GOURMET Escape tha t e worth travlg for ENCOURAGING to book a holiday & gourmet escape Promotg Visitation Drivg food & UNIQUE IMMEDIATE VISITOR S TO CREATE THEIR OWN WINE EXPERIENCES Tgetg months NEXT THREE a holiday the EAST COAST RESIDENTS PLANNING TO SIX
Transcript of Targeting eaST coaST Library...The integrated marketing campaign will span across TV, digital video...
Tourism Western Australia’s domestic campaign focus from July to September will be on Perth, the Swan Valley and the Margaret River Region, highlighting the amazing gourmet experiences you can have in these regions. The integrated marketing campaign will span across TV, digital video and social advertising in key east coast markets. In partnership with Jetstar and Helloworld Travel, the campaign will feature compelling flight offers and package deals to target short and medium holiday considerers and drive immediate conversion.
The campaign ideaWe know Perth and the South West regions offer unique food and wine experiences that are worth travelling for.
The land, the produce and the makers create a unique combination that locals and visitors alike can taste in every drop of hand pressed wine or every bite of succulent WA seafood.
We want to serve up some of the best packages and offers available, to encourage potential visitors to create their own gourmet escape and book a holiday to WA today.
creaTe your own wAgourmeT Escape in
that are worth travelling for
ENCOURAGING
to
book a holiday&gourmet escape
PromotingVisitation
Driving
food&unique
immediaTe
VISITOrSTo creaTe Their own
wine experienceS
Targeting
monthsnExT Threea holiday in the
eaST coaSTreSidenTS planning
To Six
1. Align your advertising or social media activity with ours by using the same campaign images, available to download from imagegallery.tourism.wa.gov.au. Search for the “Create Your Own Gourmet Escape” album.
2. If you’re promoting your own gourmet WA experience, download our “Create Your Own Gourmet Escape” icon to use in advertising from imagegallery.tourism.wa.gov.au. Search for the “Create Your Own Gourmet Escape” album.
3. We invite you to join the conversation on social media! We have passionate followers who are always asking what they can see and do here when they visit. As the experts on all things WA, we ask you to share your tips and advice with them.
4. Refresh your ATDW listing via atdw-online.com.au to make sure your product information on westernaustralia.com is up to date.
5. Do you have a special gourmet experience or product offer you would like to feature with us? Please contact your relevant Regional Tourism Organisation to become a member and be involved in campaign marketing opportunities like this.
how can i engage?How can Perth and South West operators engage with this campaign?
For more information visit westernaustralia.com/trade
and don’T forgeT, you can follow uS and Tag
#thisisWAand Tell uS whaT iS unique abouT The gourmeT experience or producT you offer in your region.
@westernaustraliaHashtag your posts with #thisisWA to give us permission to repost on our social channels and on westernaustralia.com
@Western AustraliaMention our page by typing
@Western Australia in your posts
TwiTTer @WestAustralia
Follow us on Twitter
www.twitter.com/westaustralia
