Targeted Programming

Presented by Miriam Anderson LytleDivision Chief Community Service & Program Development, Gail

Borden Public Library District Elgin, Illinois

LACONI Piecing Together Adult ProgrammingDecember 6, 2013, Orland Park Public Library

Targeted Programming

LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle [email protected] Dec. 6, 2013

Who lives within your library’s boundary?

Mine Your Data

• Your library’s strategic plan• IMLS Museums, Libraries & 21st Century Skills

http://www.imls.gov/assets/1/AssetManager/21stCenturySkills.pdf

• Census 2010 & American Fact Finder• Your School District Report Card & Facts• City & County Reports• Chamber of Commerce & Visitor’s Bureau Reports





21st Century Themes• Critical Thinking &

Problem Solving • Creativity and

Innovation • Communication &

Collaboration • Visual Literacy • Scientific & Numerical

Literacy • Cross-Disciplinary

Thinking

• Basic Literacy • Information, Media &

Technology Skills • Life & Career Skills • Global Awareness • Financial, Economic,

Entrepreneurial, Business Literacy

• Civic Literacy • Health Literacy • Environmental Literacy

Discover & Understand Your Unique Demographic Segmentations


Ask & Learn:

1) Who comes to the library for adult programs now?2) Who do you want to attract? (currently under-represented at programs according to your demographics) 3) Are offsite programs an option?



The Numbers Vs. The Impact – How to Count Success

Buck the trend of counting heads as interpreting success.

Library programs can transform lives!

Our Challenge : Let’s figure out how to quantify the qualitative data.


Take the Program Outside the Building to Reach Your Audience

Example: Last year Norma Copes brought 34 Laughter Programs to reach 283 Seniors

What is Your Inspiration?

“If you build it, he will come…”

What is your Field of Dreams?


Field of Dreams


Field of Dreams

• http://www.youtube.com/v/sHTsQ9qePrQ

http://www.youtube.com/watch?v=sHTsQ9qePrQ



http://www.youtube.com/v/sHTsQ9qePrQ


Recognize the Importance ofAffinity Groups & Key Influencers Individuals in your Community


Actively Listen to the Desires of Your Community Members


Affinity Group Example: Congregation Knesseth Israel at the Jewish Immigrant Exhibit (2006) actualized many more programs and community projects in the past 7 years (gratis)

Key Influencer Example: One community college band member started summer concerts ala fresco (gratis)



Program Outside: Elgin’s version of Ravinia

Kids asKey

Influencers

To Get the Parents(Events, Sensory

Storytimes, Spanish

Storytime, etc.)

Example: Multi-generational Hispanic families come to the library together to learn relaxation techniques


Go with the Tide


Be Sneaky: Instill Educational Outcomes in Fun

Example: Beauty and Brains targets Mothers & Daughters in a series created to reach Latinas


Plan to Reach Your Demographic


Engage Your Target Audience Well


PP

Pop Up Programs engage those who may not Sit Down for a program. Be sure to count them, too!

Notice: Dads and sons playing Chess and Checkers


Go Hyper-local!

Program Evangelists are frequently those who have

contributed at a hyper-local level.

I never do a big project without the community. Engage your community in planning, performing, displays, outreach, marketing---really owning the project start to finish.


Test Time!

Looking at The Big Read brochure,

• Identify as many special audience types as you can.

• What else do you observe about this targeted programming?


Using a Secret Weapon

Permission and funding for a Project Coordinator, such as Hector Ocampo,an Iraq Combat Veteran.

The Wall that Healswww.vvmf.org

265 Volunteers gave 1,466 hoursTotal Visitors: 8,8716,950 Adults4,170 Veterans1,921 Children under 17yrs



Measure Outcomes & Learn for Next Time

The Big Read reached 141,000 (Sept. 1-Nov. 11, 2013)

Targeted Programming

ProgramSelection

Funding

Measuring

Diverse Target

Audiences

Partnerships

Marketing

Active Listening

Setting

10 - 9- 8- 7- 6- 5- 4- 3- 2-1-0 Use of

Technology


Hit the Target with Your Library Programs

Targeted Programming

Documents

Transcript of Targeted Programming