TARGETED LOCAL ADVERTISING ON GOOGLE ANDROID

PROJECT|SCOPE

For The Customers: Provision of an application to alert the

mobile end- user that he is in a particular zone

Option of entering/ not entering the zone Receive coupons/advertisements from the

various mall vendors Avoid Spam

IMPLEMENTATION|DETAILS

Application can be downloaded from the Android Market

App Runs in the background at all times until it is manually turned off

App when started , polls the database to download the mall profiles of the current city that he/she is in

Based on current GPS location, the App checks to see if the user is in any particular zone and if so alerts the user of the same

The coupons can then be downloaded by the user onto his Smart phone

APPLICATON|REQUIREMENTS

Business Requirements A convenient way to advertise and deliver

coupons to customers Making this method "location-aware" to

woo customers Go green by reducing the use of paper ads

and coupons in the long run

APPLICATON|REQUIREMENTS

User Requirements Delivery of advertisements and coupons

about stores in malls based on their location

Aware of various shopping options while being “On the move"

User friendly display of coupons and advertisements without being unnecessarily spammed

APPLICATON|REQUIREMENTS

Operational Requirements A GPS enabled mobile device such as the

T-Mobile G1 with this application loaded on it.

Database containing mall location details Database to poll for advertisements and

coupons