Targeted brand ACCELERATION PLAN across email, post, online, print and in-store
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Targeted brand ACCELERATION PLAN across email, post, online, print and in-store
description
Targeted brand ACCELERATION PLAN across email, post, online, print and in-store. 45,000 samples* distributed with 50p MONP coupon *Samples of 50ml emollient body wash. The Challenge. - PowerPoint PPT Presentation
Transcript of Targeted brand ACCELERATION PLAN across email, post, online, print and in-store
Targeted brand ACCELERATION PLAN across
email, post, online, print and in-store
Our SolutionA multi-channel ACCELERATION PROGRAMME. Designed to RAISE AWARENESS, ENCOURAGE TRIAL and DRIVE SALES amongst the Mum & Me audience across numerous platforms. Communicate the KEY MESSAGES to this audience from BUMP to BABY to NEW MUM.
Amplification
The ChallengeMum & Me launched into the market in 2011 with stiff competition from the market leader Johnson & Johnson and cheaper own label products. They wanted to EDUCATE consumers on the benefits of their products and DRIVE SALES across the FULL MUM & ME RANGE
The Results50p CROSS
COUPON offer on 250,000
bottles of CAREX
HANDWASH
6,136
Emollient 50ml sampling via post sent with coupon. 1,726 redeemed (3.84%)
Direct Mail sent to 5,000 people on CMM database testing 50p vs £1 coupons
45,000 samples*
distributed with 50p MONP coupon
*Samples of 50ml emollient body wash
Emails sent to 199,000 recipients with £1 printable coupon. 1,000 coupons claimed.
Online Sampling saw
coupon redemptions
FREE Baby Shampoo (worth £2.49) for every reader of Mother & Baby magazine.
Carex Handwash cross-coupon offer resulted in:
18,576 redemptions (3.71%)
