Targeted Ad Campaigns

Region: US/UK/Canada

A Case Study

Reliance CommunicationsCalling Cards

Site Size Impressions Booked

Impressions

Delivered

Targeting

Click Through

TOI.com 300*250

1,700,000 1,712,332 US 10,121

TOI.com 240*400

1,500,000 1,532,140 US 11,193

Indiatimes.com

230*250

200,000 295,076 US 1,364

Reliance Communication Venture Ltd -USA

January till March’07

Site Size Impressions

Booked

Impressions

Delivered

Targeting

Click Through

Toi.com 240x400

300,000 301,513 Canada 2,169

Toi.com 120x600

200,000 201,530 Canada 721

Toi.com 300x250

200,000 20,1764 Canada 1,373

Toi.com 728x90 100,000 100,844 Canada 286

ET.com 300x250

100,000 100,270 Canada 389

ET.com 300x250

100,000 101,757 Canada 344

Indiatimes.com

230x250

50,000 47,350 Canada 189

January till March’07

Reliance Communication Venture Ltd - Canada

Reliance Communication Venture Ltd United Kingdom

Site Size Impressions

Booked

Impressions

Delivered

Targeting

Click Through

Toi.com 240x400

300,000 325,306 UK 1,698

Et.com 300x250

200,000 168,320 UK 411

Toi.com 300x250

170,000 167,884 UK 536

Et..com 300x250

90,000 90,399 UK 240

Toi.com 120x240

220,000 227664 UK 164

Indiatimes.com

230x250

80,000 126,076 UK 587

Indiatimes.com

240x400

80,000 87,122 UK 228

February till March’07

OMAXEReal Estate

Site Size Target

Indiatimes Home Page 230x250 USA

May till September’07

Omaxe - USA

Site Size Impressions Booked

Impressions

Delivered

Targeting

Click Through

Indiatimes.com

230x250

166658 169971 USA 1233

TOI.com ROS 240x400

857144 862980 USA 7274

Indiatimes US - Homepage

Indiatimes US - Homepage