Target Point - Media Portfolio 2014
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Inspired Mediafor Inspired Campaings
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Since 2003, Target Point has developed Innovative Media Solutions, always focused on our client’s target audience. Our wide array of media solutions include: State-of-the-Art Outdoor Media in premium locations, Strategic Group-Specific Media for the Healthcare
Industry, Retail Interactive Media and much more.
“We are not the largest media company. Target Point is a boutique Out-Of-Home media company, with the best and original digital Structures, unique landmarks and targeted-focused media, to reach your target with the most successfully combination: An
Inspired message through an Inspired media”
Daniel RamyCo-founder & Media Manager
Target Point | Media Portfolio | 5
Index
Outdoor Media DigitalPoint El Faro Las Américas Hiram Bithorn Piñero
MeshPoint & Traditional Billboards Hiram Bithorn Billboard Plaza del Mercado Santurce Torre Municipal Hato Rey
SuperLetters Metro Area Montehiedra South Area
TransitPoint Old San Juan Condado Río Piedras
Healthcare Industry Media Poster Point TV Point iPoint
Retail Interactive Experience On-Shelf Interactive End-of-Shelf Interactive Self Standing Kiosks
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Outdoor Media Digital Point
Target Point | Media Portfolio | 9
El Faro de Las Américas
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El Faro de Las Américas
Target Point | Media Portfolio | 11
N
Width: 400 pixels
Height: 640 pixels
Resolution: 72 pixels/inch
File Format: JPEG (.jpeg / .jpg)
Color Mode: RGB
400PX
640P
X
Digital Production Specification
12Location
El Faro de Las Américas
Highlights
A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico.Located in the heart of Las Americas Expressway, this space delivers an unavoidable messages ensuring the maximum advertising impact.
. Side: Outbound [San Juan - Caguas]
� Type: Digital billboard
D Daily Traffic (AADT): 270,000 (Source: DTOP 2008)
Ý Location: Las Americas Expressway – Km. 3.20
& Best Resolution & Location in the City
C The highest traffic area in all Puerto Rico
Target Point | Media Portfolio | 13
N
Width: 400 pixels
Height: 640 pixels
Resolution: 72 pixels/inch
File Format: JPEG (.jpeg / .jpg)
Color Mode: RGB
400PX
640P
X
Digital Production Specification:
14Location
. Side: Inbound [Caguas - San Juan]
� Type: Digital billboard
D Daily Traffic (AADT): 270,000 (Source: DTOP 2008)
Ý Location: Las Americas Expressway – Km. 3.20
& Best Resolution & Location in the City
C The highest traffic area in all Puerto Rico
A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico.Located in the heart of Las Americas Expressway, this space delivers an unavoidable messages ensuring the maximum advertising impact.
El Faro de Las Américas
Highlights
Target Point | Media Portfolio | 15
Hiram Bithorn F.D.Roosevelt Ave.
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Hiram Bithorn F.D.Roosevelt Ave.
Target Point | Media Portfolio | 17
N
Width: 288 pixels
Height: 384 pixels
Resolution: 72 pixels/inch
File Format: JPEG (.jpeg / .jpg)
Color Mode: RGB
288PX
384P
X
Digital Production Specification:
18Location
Hiram Bithorn F.D.Roosevelt Ave.
� Type: Digital billboard
D Daily Traffic (AADT): 44,828 (Source: DTOP 2008)
Ý Location: Intersection Roosevelt Avenue & Las Americas Avenue, Hiram Bithorn main Entrance.
& The Hottest Intersection in Metro Area
C Best Resolution & Location in the City
It is positioned in the most iconic intersection in Metro Area: Plaza Las Americas & Hiram Bithorn. The entrance of the largest shopping mall in Puerto Rico and the Caribbean, and the Hiram Bithorn’s main entrance, home of the most important sport events in the island. This iconic structure is an unavoidable message for more than 60,000 people daily.
Highlights
Target Point | Media Portfolio | 19
N
AirportCarolina areaAuxilio Mutuo HospitalCento Medico HospitalPR-52 ExpresswayUniversidad de Puerto Rico
Martines Nadal Ave.San Patricio Ave.Retailes storeSan Patricio Shopping Center
Width: 288 pixels
Height: 384 pixels
Resolution: 72 pixels/inch
File Format: JPEG (.jpeg / .jpg)
Color Mode: RGB
288PX
384P
X
Digital Production Specification:
20Location
Piñero Ave.
. Side: Inbound [Guaynabo - Carolina]
� Type: Vertical Digital billboard
D Daily Traffic (AADT): 51,500 (Source: DTOP 2008)
Ý Location: Jesús T. Piñero Avenue (Central Avenue)
C Most Crowded Avenue in Metro Area
A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 60,000 people with a one of a kind fully diversity demographics.
Highlights
Target Point | Media Portfolio | 21
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AirportCarolina areaAuxilio Mutuo HospitalCento Medico HospitalPR-52 ExpresswayUniversidad de Puerto Rico
Martines Nadal Ave.San Patricio Ave.Retailes storeSan Patricio Shopping Center
Width: 288 pixels
Height: 384 pixels
Resolution: 72 pixels/inch
File Format: JPEG (.jpeg / .jpg)
Color Mode: RGB
288PX
384P
X
Digital Production Specification:
22Location
Piñero Ave.
. Side: Outbound [Carolina - Guaynabo]
� Type: Vertical Digital billboard
D Daily Traffic (AADT): 51,500 (Source: DTOP 2008)
Ý Location:Jesús T. Piñero Avenue (Central Avenue)
C Most Crowded Avenue in Metro Area
A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 60,000 people with a one of a kind fully diversity demographics.
Highlights
Target Point | Media Portfolio | 23
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Outdoor Media Mesh Point &
Traditional Billboard
Outdoor Advertising is getting tougher to ignore as it branches out beyond the old-fashioned Billboard. As advertisers find it harder to reach customers through television and radio, the increasing array of Out-of-Home is looking more attractive.
Wall Street Journal
Target Point | Media Portfolio | 25
N
Width: 48 feet
Height: 14 feet
Resolution: minimum 300 dpi
File Format: JPEG (.jpeg / .jpg)
Atrwork: Be supplied as a High Res
PDF to visual size plus 6 inches bleed
Color Mode: CMYK
Scale: 1/10th
Digital Production Specification:
48 ft.14 ft
.
26Location
Hiram Bithorn Billboard
� Type: Traditional fixed billboard
. Side: Inbound (San Juan to Caguas)
. Side: Outbound (Caguas to San Juan)
D Daily Traffic (AADT): 246,900 (Source: DTOP 2008)
Ý Location: Las Americas Expressway. Hiram Bithorn’s Parking
. Size: 14’H x 48’W
C 2D and 3D production available (Including pole)
Located in the Hiram Bithorn’s Parking, this iconic Billboard is perfect for High Impact Campaigns with the exclusive use of your Side
Highlights
Target Point | Media Portfolio | 27
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Plaza del Mercado Santruce
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Width: 103 feet
Height: 9 feet
Resolution: minimum 300 dpi
File Format: JPEG (.jpeg / .jpg)
Atrwork: Be supplied as a High Res
PDF to visual size plus 6 inches bleed
Color Mode: CMYK
Scale: 1/10th
N
Digital Production Specification:
103 ft.9 ft.
30Location
Plaza del Mercado Santurce I
� Type: Mesh Outdoor Media
D Monthly Traffic: 240,000 (people spend more than 2 hours in the area)
Ý Location: Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St.
. Size: 10’H x 103’W
C Features: Illuminated, 25 degrees angle.
The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco” sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.
Highlights
Target Point | Media Portfolio | 31
Width: 30 feet
Height: 10 feet
Resolution: minimum 300 dpi
File Format: JPEG (.jpeg / .jpg)
Atrwork: Be supplied as a High Res PDF
to visual size plus 6 inches bleed
Color Mode: CMYK
Scale: 1/10th
N
Digital Production Specification:
30 ft.10 ft
.
32Location
Plaza del Mercado Santurce II
� Type: Billboard
D Monthly Traffic: 240,000 (people spend more than 2 hours in the area)
Ý Location: Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St.
. Size: 10’H x 30’W
C Features: Illuminated.
Highlights
The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco” sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.
Target Point | Media Portfolio | 33
Torre Municipal Coliseo de Puerto Rico
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Torre Municipal Coliseo de Puerto Rico
Target Point | Media Portfolio | 35
Width: 100 feet
Height: 100 feet
Resolution: minimum 300 dpi
File Format: JPEG (.jpeg / .jpg)
Atrwork: Be supplied as a High Res PDF
to visual size plus 12 inches bleed
Color Mode: CMYK
Scale: 1/10th
N
Digital Production Specification:
100 ft.
100
ft.
Torre Municipal Coliseo de Puerto Rico
36Location
. Type: Mesh Outdoor Media
D Daily Traffic (AADT): 35,857 (Source: DTOP 2008)
. Size: 100’H x 100’W
Ý Location: 16 floors building in Prime location in Hato Rey.
ÝNorth: Arterial B Avenue & Coliseo de Puerto Rico South: Chardon Avenue
C Features: Illuminated.
A giant 100’x 100’ Mesh located in the Heart of “La Milla de Oro” in Hato Rey, close to the “Coliseo de Puerto Rico”. The arena was ranked 8th on the “Top 50 Arena Venues” of the world and second of the West Hemisphere in worldwide ticket sales by Pollstar Magazine.
Highlights
Torre Municipal Coliseo de Puerto Rico
Target Point | Media Portfolio | 37
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Outdoor Media Super Letters
Target Point | Media Portfolio | 39
Metro Area
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Metro Area
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N
Digital Production Specification:
Every project is unique. Feel free to call us to help you create the New Landmark with your brand!
42Location
Parcel A
� Type: Giant Outdoor Media
D Daily Traffic (AADT): 242,100 (Source: DTOP 2008)
Ý Location: Premium mountain located in the former Municipal Landfill in PR-22 Km. 2.6
. Total Size: Parcel A: 950’ x 1200’
& Perfect to create a new Landmark In Puerto Rico. Hollywood Style property in metro area
C Viewing Distance 1.43 miles 90 seconds of visual impact at 50mph
Hollywood Style property in Metro Area. Perfect to create a Landmark in Puerto Rico with your Brand!
Highlights
Target Point | Media Portfolio | 43
N
Digital Production Specification:
Every project is unique. Feel free to call us to help you create the New Landmark with your brand!
44Location
Parcel B
� Type: Giant Outdoor Media
D Daily Traffic (AADT): 242,100 (Source: DTOP 2008)
Ý Location: Premium mountain located in the former Municipal Landfill in PR-22 Km. 2.6
. Total Size: Parcel B: 500’x 800’
& Perfect to create a new Landmark In Puerto Rico. Hollywood Style property in metro area
C Viewing Distance 1.43 miles 90 seconds of visual impact at 50mph
Hollywood Style property in Metro Area. Perfect to create a Landmark in Puerto Rico with your Brand!
Highlights
Target Point | Media Portfolio | 45
N
Montehiedra
Caguas
Digital Production Specification:
Every project is unique. Feel free to call us to help you create the New Landmark with your brand!
46Location
Montehiedra Area
� Type: Giant Outdoor Media
D Daily Traffic (AADT): 130,000 (Source: DTOP 2008)
Ý Location: Mountain in prime location PR 52 Expressway Caguas to San Juan
& Perfect to create a new Landmark In Puerto Rico
C Viewing Distance 0.70 miles Viewing Time 40sec @ 55 MPH
Hollywood Style property in Metro Area. Perfect to create a Landmark in Puerto Rico with your Brand!
Highlights
Target Point | Media Portfolio | 47
N
Ponce
Digital Production Specification:
Every project is unique. Feel free to call us to help you create the New Landmark with your brand!
48Location
South AreaHollywood Style property in South Area. Perfect to create a Landmark in Puerto Rico with your Brand!
� Type: Giant Outdoor Media
D Daily Traffic (AADT): 75,651 (Source: DTOP 2008)
Ý Location: A mountain in prime location PR 52 Expressway Juana Diaz
. Total Size: Parcel 350` W x 50`H
& Perfect to create a new Landmark In Puerto Rico Hollywood Style property in PR‐52 (San Juan to Ponce)
C Viewing Distance 2.43 miles
Highlights
Target Point | Media Portfolio | 49
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Outdoor Media Transit Point
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N
Width: 180 inch
Height: 24 Iinch
Resolution: minimum 300 dpi
File Format: JPEG (.jpeg / .jpg)
Atrwork: Be supplied as a High Res PDF
to visual size plus 2 inches bleed
Color Mode: CMYK
Scale: 1/10th
Digital Production Specification:
52Location
Old San JuanTrolleys deliver your marketing message to the people close to the point of purchase and at a time and place where they can act on what they see.
� Type: Mobile Advertising in Trolleys
. Size: 180’’ x 24’’
D 2 Routes in Old San Juan (4 Trolleys):
Ý Trolleys are circulating many times a day, through the most important streets of Old San Juan.
Highlights
Target Point | Media Portfolio | 53
N
Digital Production Specification:
Width: 180 inch
Height: 24 Iinch
Resolution: minimum 300 dpi
File Format: JPEG (.jpeg / .jpg)
Atrwork: Be supplied as a High Res PDF
to visual size plus 2 inches bleed
Color Mode: CMYK
Scale: 1/10th
54Location
Condado
� Type: Mobile Advertising in Trolleys
. Size: 180’’ x 24’’
D 1 Route in Condado Area: Ashford Avenue, “Calle Loiza”, “Placita de Santuce”
Trolleys provide a high impact visual reminder to your customers, your company and it’s offerings.
Highlights
Target Point | Media Portfolio | 55
N
Digital Production Specification:
Width: 180 inch
Height: 24 Iinch
Resolution: minimum 300 dpi
File Format: JPEG (.jpeg / .jpg)
Atrwork: Be supplied as a High Res PDF
to visual size plus 2 inches bleed
Color Mode: CMYK
Scale: 1/10th
56Location
Río Piedras
� Type: Mobile Advertising in Trolleys Monthly Traffic:
. Size: 180’’ x 24’’
D 3 Routes in Rîo Piedras Areas: Hills Brother, Las Margaritas & Buen Consejo – Venezuela
By isolating your target market and using Trolleys that circulate in hard to reach areas, there will be very little waste on your advertising dollar.
Highlights
Target Point | Media Portfolio | 57
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Healthcare Industry Media
Many advertisers are looking for more creative or efficient alternatives to traditional media.
The Campaigns with better results are focused in specific targeted groups and not necessary to mass consumers.
Our media solutions helps patient and healthcare professionals make informed health decisions by providing relevant information at waiting rooms.
Target Point | Media Portfolio | 59
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Poster Frames strategically located in doctor’s waiting rooms, impacting more than 1,000 patients monthly per waiting room. Segmentation available by medical specialty, gender, age & geographical area will bring you more efficient campaign and less investment waste.
Poster Point
Target Point | Media Portfolio | 61
Segmentation Advantages
Segmentation: is a subgroup of peoplesharing one or more characteristics thar cause them to have similar product needs.
Traditional Media TargetPoint
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Clutter-free enviormentMedical area impel trust
The Enviorment
Captive audienceMore than one hour in waitng rooms
Similar characteristicsPatient with information needsImpact patients and physicians
The Audience
Target Point | Media Portfolio | 63
Cardiology 94 90,240Dermatology 28 26,880Endocrinology 28 26,880Family Practice 51 48,960Gastroenterology 22 21,120General Practice 281 269,760Internal Medicine 93 89,280Labs 36 34,560Neurology 24 23,040Obstetrics/Gynecology 96 92,160Pediatrics 109 104,640Physical Med/Rehab 9 8,640Pneumology 12 11,520Psychiatry 20 19,200Radiology 35 33,600Urology 12 11,520Others 55 52,800
Physicians by Specialty Waiting Rooms Monthly Audience
Aluminum Frames - -
More than 1,000 waiting rooms - -
Major medical specialties - -
Segmentation advantages - -
100% print area for customer graphics -
Guaranteed in the 1st. Position in the room -
Non-Reflective Flexi glass -
Target-by-Demand -
Brochure holder add-in available -
Two sizes available (22x28 & 22x36) -
Custom Acrylic Brochure accessory -
Poster Point Target Others
Poster Point Network
Competitive Advantages
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Poster Point
Highlights � Type: Indoor media in Physician’s waiting areas (Poster Frames Strategically located).
ÝNetwork: Over 1,000 waiting rooms in mayor medical specialties.
� FDA Regulations Compliance for Prescription drugs
D Demographic Segmentation Advantages
D Captive Audience
D More than one hour in waiting rooms
D Audience with common information needs
C Cutler‐free environment and segmentation advantages.
C Media Study: Awareness 58%. Impact 80%
(Source: Non‐traditional Media Study 2009. The Marketing Center. www.oaapr.com)
Target Point | Media Portfolio | 65
Width: 22 inchHeight: 28 inchResolution: minimum 300 dpiFile Format: JPEG (.jpeg / .jpg), PDFAtrwork: Be supplied as a High Res to visual size plus 2 inches bleedColor Mode: CMYKScale: 1/10th
22 in
28 in
22 in
28 in
19 1
/2 in
4 3/8 in 17 3/4 in
8 1/
2 in
22 in
19 1
/2 in
4 3/8 in
8 1/
2 in
Digital Production Specification:
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Poster Point
Brochure Refill Service
Additional Services
Patients Presentations
Product SamplingProfessional Sales Representative
Target Point | Media Portfolio | 67
Flat TV Screens located in waiting room of hospitals that will impact your target audience with videos, animations, presentations, all updated though the internet. Post ads in different areas of the screen: Banners, Side flash or full screen.
reaches a monthly audience of more than people
TV Point90,000
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Target Point | Media Portfolio | 69
TV Point NetworkHOARE HOSPITALSanturce [7 Locations]
1. Emergency - 37”2. Adults Clinic – 42”3. Pharmacy – 37”4. Laboratory – 32”5. Pediatrics – 37”6. X-Rays – 32”7. Medical Record – 42”
CDT RIO PIEDRASRio Piedras [5 Locations]
1. Emergency - 37”2. Adults Clinic – 37”3. Pharmacy – 32”4. Laboratory – 32”5. Pediatrics – 42”
MUNICIPAL HOSPITALCentro Medico [4 Locations]
1. Lobby # 1 - 32”2. Lobby # 2 – 32”3. Emergency Adults – 37” 4. Adult Clinic – 37”
Resolution: 1024x7681 Local networks programming to keep the attention of the audience with favorites TV Shows.2 News update hourly3 Advertising scrolling messages4 Weather and time5 Health clip
Digital Production Specification:
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Highlights � Type: Indoor Media Advertising Network in hospital’s waiting rooms
Ý 16 waiting rooms network in METRO AREA hospitals
D Reach: 90,000 monthly audience
D Highly traffic waiting rooms
D Captive audience
D Waiting more than one hour
C Flat screen TVs in waiting rooms of hospitals.
C Digital Advertising updated through Internet.
C Banners, Clips or Full‐screen advertising.
C Media Study: Awareness 43%. Impact 80%
(Source: Non‐traditional Media Study 2009. The Marketing Center. www.oaapr.com)
Digital Signage in hospitals - -
Plasma display in waiting rooms - -
Advetise on diffrent areas of the screen - -
Remote content management -
Live broadcasting -
elnuevodia.com news updated hourly -
TV Point Target Others Competitive Advantages
Target Point | Media Portfolio | 71
iPoint
Kiosk with touch screen system. Fully customizable interactive experience. With iPoint you can create a connection between your product and the
consumer.
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Target Point | Media Portfolio | 73
You can design your oun iPoint experience. Structure, color, programing and features.
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iPoint
Highlights � Type: Indoor Interactive Media
. iPoint creates an special connection with your brand!
D Demographics and traffic reports
C Fully customizable Interactive Kiosk (Structure, colors, wrapping, programming and features).
C Can be placed in mayor public spaces.
C Kiosk with touch‐screen system
C Custom‐made interactive experience
C Perfect to educational programs
C Invites to Play & Learn at the same time
C State‐of –the‐art technology
Target Point | Media Portfolio | 75
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Retail Interactive Experience
Target Point | Media Portfolio | 77
Interactive Is All Around
The Shelf Enhance
Touch screen kiosks are truly a fantastic feature to any type of business. It not only shows that businesses are keeping up with the growing trends in technology and modern society, but it also shows the innovation a company has in providing new and exciting ways for customers to shop.As a very user friendly device, touch screen kiosks allow businesses to reach out to their target market with a message. The touch screen interface allows users to navigate around the system simply by touching icons or links via the screen, with the right software interface. People don’t have to have computer experience and can easily move around the system to find products and services that they need without the assistance of staff members.
On-Shelf InteractiveEnd-of-Shelf Interactive Self Standing Kiosks
Touch Screen
Motion Detector
Thermal Printer
Lighting
Sounds
Artwork Replacement
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Capture New CustomersThe TargetPoint proposal is to develop a custom-made interactive retail solution to enhance the current shelf & to deliver a consumer experience:
� Wow! Factor � Educate consumers about different product features � Capture New Customers � Strengthing the Brand � Increasing Customer Loyalty � Incresing the Transaction Average and Total Sales Volume
Get away from the crowdThe merging of marketing strategies with cutting-edge technology is a key tool to attract customers and engage them in a process that rewards their senses while they perform typical retail activities in a non-traditional manner.
Eye CatchingOne of the most commonly asked questions in a superstore is “Where is it?”. With huge stores and their enormus product variety, consumers are confused about where to find things, even if they know exactly what they want.That’s why maximing the shelf will:
� Focus on incremental sales volume � Increasing Transaction Average � Promotions and Coupon Tickets � Eye Catching (Lighting and Sound)
Target Point | Media Portfolio | 79
...your target is waiting
Target Point | Media Portfolio | 81