Target audience: Rock Music Magazine
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Transcript of Target audience: Rock Music Magazine
Target Audience:
Rock Magazine
- Questionnaire
Results
Q1 –
Which of these professional rock
magazines do you like the most?
50% of my target audience preferred Kerrang. However, I have researched both of these brands of Rock magazine, and established that the ‘Q’ layout was far clean cut with it’s grid structure and focused on specific artists; creating reliability and trust. This is the magazine I feel most comfortable with producing, and as the ‘Q’ research was also high, this is the style I will try and recreate.
Q
NME
Total Guitar
Kerrang!
Other
Q2 –
Number which of the mastheads given, you
would prefer for a rock magazine? (1-Best)
From my research, I can conclude that out of my initial masthead ideas, my
target audience prefer ‘Amplified.’ the best, as 30% voted it.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Prefered Masthead Ideas
Second Best
Third Best
Fouth Best
Fifth Best
Q3 –
Which of these rock bands do you
consider the best to cover for a rock
magazine?
The Killers and Oasis have both been voted as the best Rock bands for the cover of that genre of magazine. This allows me a wider spectrum of choosing what I believe suits the cover best, and an easy choice for the style of subsidiary images, as I can use poses and/or similar clothing of either bands to create a believable rock band main image for my cover page and any other further images. For example; an Oasis styled cover page main image and a The Killers styled subsidiary image to create diversity in the bands I create, giving the magazine a professional appeal (covers many bands; has a variety of contents).
Artic Monkeys
The Strokes
The Killers
Oasis
Kasabian
Kaiser Chiefs
Other
Q4 –
Which of these following main images would you
consider best for the cover page of a rock
magazine?
The results of this question (60% Male Group) accompanies the results of the bands previously (Oasis and The Killers), and so, be very beneficial in justifying my thought behind the selected type artists I will cover.
Male Artist
Female Artist
Male Group
Female Group
Mixed Group
Q5 –
Do you think is important to have websites
or other media platforms that connect to
your magazine?
The unanimous results (100%) of media platforms, proves how important they are in appealing to an audience in this modern society; especially as my target audience are within the prime age of mass consumers of technology (technophiles), it emphasizes how necessary it is to include the impression that my magazine, if real, would offer this. This would therefore further attract the audience I am trying to specifically appeal to and generate more income with the more buyers and higher trust in that the magazine understands the target audience’s needs.
Yes
No
I don't know
Q6 –
How often would you buy a rock
magazine?
It is clear from my results that the 60% majority prefer a weekly magazine; therefore this is the regularity I will use
0
1
2
3
4
5
6
7
Weekly Monthly
Q7 and Q8 –
How many pages and price would you consider
are appropriate for a weekly issue?
With this in mind, I will discard my results for price and page amount, in response to a monthly magazine. Instead, I will present the relevant data corresponding to a weekly magazine.
From this, I can assume a price of around £1.60 to £2.50 for my magazine, and a page count of 41-50 pages, as both result graphs presented a 60% majority.
Price
£1-£1.50
£1.60-£2.50
£3-£4
Pages
31-40
41-50
51-60
Q9 –
Please number the sort of article would you like in a
rock magazine? (1- Best)
Using the information I have gathered, it is apparent that my target audience is most intrigued with an interview with a band or artist. This is why this is what I will use for my article; as it will be aimed for my target audience, so it is of an importance that I am providing them with the article they will find most interesting and enjoyable; this will generate trust with the magazine and its audience, which will then generate higher profit.
0
1
2
3
4
5
6
7
8
9
10
An interview with
a band/artist
A review of a CD A review of a
group/artist
A review on an
upcoming
group/artist
Information of a
gig
A comments page
to connect with
other members of
the audience
Prefered article
Second Best
Third Best
Fourth Best
Fifth Best
Sixth Best
Q10 –
What colour scheme would you consider
appropriate?
Finally, the colour scheme of black/red/yellow/white proved almost unanimous, with 90% of votes. Taking my target audience’s opinion into perspective, I will use this colour scheme for my magazine. Also, it is the easiest colour scheme to use; contrasting well with each other, but not too much as to persuade the audience to not be attracted the magazine. Instead, I feel it presents the magazine as professional; important in the audience’s value of the magazine and the trust they create with it.
Black/red/yellow/white
Pink/yellow/green/blue
White/blue/yellow/orange
Purple/red/white/blue