Target Audience Research for Idea 1
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Target Audience Jordan Welsford Monday, 6 October 2014
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This is a target audience research for my first idea
Transcript of Target Audience Research for Idea 1
Target Audience Jordan Welsford
Monday, 6 October 2014
Devlin
Devlin is a UK based grime artist born in Dagenham. He is a young English rapper born in 1989. He started off as an independent artist before joining a group known as ‘the movement’. This is a group of artists who come together and create songs and mix tapes as a group. This allowed Devlin to become more known in the music industry and expand on his extremely independent status in which he had from the start. However, he soon left the group and decided to become a solo based artist. Today, he is one of the UK’s leading rap artists. Other artists in which he works closely with include Labrinth and Ed Sheeran who are featured artists in some of Devlins songs. This allows him to broaden his target audience to gain more fans.
Monday, 6 October 2014
Devlin
Monday, 6 October 2014
Demographics (Figure 1)
Monday, 6 October 2014
Demographics(Figure 1)
In Figure 1, you can see that a large amount of download figures are based in the UK. This is due to the fact that Devlin is a UK based artist. Within the UK, the top city where the downloads are located are in London. There are approximately 7, 976 total downloads within this area. This is because London is the capital and it is close to the area of Dagenham where Devlin is from.
The location at which the fans are based are very similar to the location at which the downloads take place. The majority of Devlins’ fans are based in the UK, shown in figure 2. This is also due to the fact that he is a UK based artist with no intentions to expand internationally unlike artists such as Dizzee Rascal who thrive to be a star. This can be suggested by the song ‘Holiday’ which Dizzee Rascal created in 2009. The tropical location used
Monday, 6 October 2014
Demographics (Figure 2)
Monday, 6 October 2014
Demographics
Grime and rap music is normally consumed by a young audience aged approximately between 15- 25. This is because the music often has elements inside the lyrics, the music or the video that they can relate to. A good example of this would be ‘’Runaway’ by Devlin. In this song, the lyrics have strong emotions attached with them which types of people such as the ‘strugglers’ can relate to. Click the link below to view this video
http://www.youtube.com/watch?v=Lv5uWbszvB8
Monday, 6 October 2014
Demographics
As you can see in this image on the left, the majority of the fans linked to Devlin are male (56%) compared to the female total (44%). Aswell as this, the largest number of people that listen to Devlin are aged between 17 and 19 of both genders. This is because the genre of grime is common to be popular to the younger population.
Monday, 6 October 2014
Demographics (Class)
Monday, 6 October 2014
Demographics (class)
Devlin targets his work at the ‘working class’. These people are normally unskilled with basic jobs such as cleaning. This is because of the young audience which Devlin targets would generally have a small basic job or are even still in education.
Monday, 6 October 2014
Demographics (culture)
Because Devlin is a UK based artist, the main culture he would target is British Culture. This allows him to focus on one small part of the world where they would understand his music more than an african culture or a chinese culture. This is also partly due to the fact that some of his songs are based around problems that occur in the UK.
Monday, 6 October 2014
Psychographics
Monday, 6 October 2014
Psychographics
Struggler- the struggler is one of the types of people which Devlin targets. This can be shown specially through his song ‘community outcast’ where the lyrics strongly relate to this category of people. A stereotypical group of people who listen to grime/ rap would be known as ‘chavs’. This is a group of less successful people in society who are stereotyped as causing trouble.
Aspirer- I would also say that the aspirer is a small part of Devlins fans. This is because the aspirers are very conscious of their visual image and status which is similar to rap artists. Devlin is not so conscious of his visual image unlike Jay Z or Kanye West because he just wants to rap and has no reputation to keep up due to his streamlined UK based career
Monday, 6 October 2014
How will I attract the audience
Linear NarrativeIf I was to decide on creating a narrative based video, the narrative itself would be kept as plain and simple as possible. This would enable the video to be understood more, especially because the grime genre appeals to the lower class who normally appear to not be as educated as others, or they had a rough childhood. Also, I would use certain mise en scene which the lower class would be able to relate to ( branded tracksuits). Tracksuits are the stereotype for young teenagers within the working class.
Monday, 6 October 2014
How will I attract the audience
Camera WorkThroughout the video, I would use a wide variety of camera shots to keep the viewer intrigued and to reduce the danger of the video getting boring. The more interesting the video will be, the better impression it will make on the artist. Andrew GoodwinI will use a technique known as ‘notion of looking’ where the artist looks directly into the camera to drive a message to the viewer or to create more contact between the artist and the viewer through the video. There is an example of this in the video ‘brainwashed’ by Devlin where a screen is within a screen in some parts of the music video. This may be a motif which I could develop further into creating my music video.
Monday, 6 October 2014
How will I attract the audience
Mise En SceneMise en scene will be key to drawing my audience in. In the video, I will attempt to use similar clothing to my young target audience so they can relate to the video. This would also allow them to appeal more to the video by having certain brands which they prefer. Brands such as Nike and Adidas are the most common for the grime/rap genre. Andrew GoodwinThis is another area of Goodwins rules where by the music video demonstrates genre characteristics. The clothing would play a key part in this as explained above.
Monday, 6 October 2014
