TARGET AUDIENCE RESEARCH

Although I have already gathered some

quantitative research I would like to

gather some more quantitative

research but I would like to also have

some qualitative questions regarding

mise-en-scene research.

QUESTIONNAIRES

Due to the fact that social media is an easy and

effective way of collecting data I decided to ask my

closest friends if they would be willing to answer my

questionnaire on Facebook and send me their

answers back. In total four of my friends

answered my questionnaire. I am now going to

analyse the answers which were given.

PARTICIPANT ‘A’

The First person who answered my

questionnaire was my younger cousin Louise.

Louise is 15 and is currently studying in high

school. I asked Louise to answer my questions

as she is a very main stream kind of girl who

always follows the latest fashion trend.

PARTICIPANT ‘B’

The third person to answer my questionnaire was

one of my best friends Emily, who is 17. Although

Emily doesn’t fit into my target audience I know

that she didn’t enjoy high school for many reasons

but one been people bullied her. I would like to get

her perspective and opinion on the questions

related to bullying.

PARTICIPANT ‘C’

The second person who answered my questionnaire was

my friend Nicole – Who is 17, currently studying dance at

college. I asked Nicole to answer my questionnaire due to

the fact that she also is into mainstream fashion. But more

so due to the fact that Nicole works in a high street fashion

store in Hull City Centre. This means that on her days at

work she will see lots of people and the way they dress this

will relate to the questions about fashion.

PARTICIPANT ‘D’

The last person who answered my questionnaire was

my younger cousin Ben. Louise is 16 and is currently

studying in high school. I asked Ben to answer my

questionnaire as up to now I have only done target

audience into females however my target audience is

16% Male and 84% female. This means I need to

hear a males perspective from somebody who fits

into my target audience.

QUESTIONNAIRES

What is your favourite music genre?

A) Indie

B) Indie

C) RNB

D) RNB

In Conclusion: I have found that half of the people I asked my

questions fell into my target audience. This could be irrelevant because

the reason I did this was to get peoples opinions on the bullying

situation and understand fashion styles from other peoples’ point of

view.

QUESTIONNAIRES

Who is your favourite music artist?

A) Jake Bugg/Artic Monkeys

B) The Smiths

C) Beyonce

D) Rihanna

In Conclusion: Participants C and D said that their

favourite musical artist are RNB artists, again this shows

that they fit into my target audience.

QUESTIONNAIRES

How often do you watch music videos?

A) Everyday

B) Everyday

C) About twice a week? If that

D) Hardly Ever, I only watch them if people have made a big deal about

them for example I have watched the latest Miley Cyrus music videos.

In Conclusion: The two people who were in my target audience say that

they hardly ever watch music videos. Participant D said that unless people

have made a big deal he doesn’t tend to watch music videos. This shows

that I need my music video to shock people so that people will watch it.

QUESTIONNAIRES

How do you access music videos?

A) YouTube

B) YouTube

C) On YouTube

D) On YouTube, or sometimes they are shared on

Facebook.

In Conclusion: The answers to this question show that my

music video will be broadcasted in the correct way.

QUESTIONNAIRES

Where do you watch music videos?

A) Youtube

B) iPod

C) At Home or at college

D) At Home on the internet

QUESTIONNAIRES

What do you usually find interesting in music videos in general?

A) Movie type videos

B) How the music fits with the story in the video

C) When the music video tells a story

D) I think the editing makes music videos interesting.

In Conclusion: The answers to this question show that my target

audience find narrative the most interesting in a music video.

Participant D says that he finds editing most interesting, due to this I

will do more research into editing.

QUESTIONNAIRES

What would you expect to see in an RNB/SOUL music video?

A) Love scenes and stuff

B) Pimps n hoes

C) Money, Black People

D) Love scenes and close ups.

In Conclusion: Due to the fact that my music video will be based

more around Soul I don’t want to add footage of ‘pimps n hoes’ or

‘money and black people’ in my music video. However participant D

says that he would expect to see close ups which shows that in my

music video I will video close ups.

QUESTIONNAIRES

In music videos based around bullying what would you

expect to see?

A) Someone getting bullied and crying

B) Vulnerable child and sad scenes

C) A school and tears

D) Groups of people in typical cliques

In Conclusion: I am going to include some of these things in

my music video as this is what my target audience expect to

see.

QUESTIONNAIRES

Can you think of any music videos based on bullying?

A) Macklemore – Same Love

B) No

C) Kelly Rowland - Stole

D) Katy Perry – Firework

In Conclusion: I am going to analyse these music videos in

relation to mise-en-scene, cinematography, editing and sound. To

give me a broader understanding of music videos based around

bullying.

QUESTIONNAIRES

Have you listened to the song Clown by Emile Sande?

A) Yeah

B) No

C) Yes

D)Yes

In Conclusion: This shows that three quarters of my

participants have listened to the song that I wish to do my

music video to.

QUESTIONNAIRES

What message do you think the song is based upon?

A) Bullying

B) I haven’t listened

C) Feeling like an idiot in a situation where somebody or people make

you feel like you don’t fit in

D) Been made a fool of in a relationship

In Conclusion: The people who have listened to the song Clown, said

that the message they believe the song is based upon is been made

out to be a fool in a relationship, been bullied or been made to feel as

though they don’t fit in.

QUESTIONNAIRES

What would you expect a stereotypical ‘popular’ girl to be

wearing?

A) Fashionable clothes

B) Half the girls at Wyke that think they’re ace

C) Ugg boots, Ted Baker bag, tight jeans.

D) Clothes that show off parts of her body – legs, arms, chest.

In Conclusion: The answers to these questions show the outfits

that I need to bare in mind when planning the outfit of my

character when she is trying to fit in.

QUESTIONNAIRES

What would you expect a stereotypical ‘indie’ girl to be

wearing?

A) Unique clothes

B) ‘indie’ means individual so could mean anything they want to wear

C) A parka coat, dark colours, something that stands out

D) Dark Clothes, Parka Coat, anything really.

In Conclusion: The answers to these questions show the outfits that I

need to bare in mind when planning the outfit of my character when

she is been herself.

QUESTIONNAIRES

What props do you relate to bullying?

A) Internet, if that counts?

B) Don’t know

C) Tissues to wipe tears on.

D) Mobile Phones

In Conclusion: I will try to include these props in

my music video.

QUESTIONNAIRES

What setting do you relate to bullying?

A) School or dark places

B) School

C) School and bedroom

D) Schools

In Conclusion: I will try to include these settings in my

music video. Although I will find it hard to get into a school

due to unforeseen circumstances so I will have to try and

make the college I study at look like a school.

In general what do you relate to bullying?

A) People getting hurt

B) Vulnerability and loneliness

C) People committing suicide

D) People hurting themselves

In Conclusion: I will show these things in my music video as I

already planned to so these answers have just shown that my

initial thoughts of what to do my music video fit to what my

target audience expect to see in a music video about bullying.

QUESTIONNAIRES

What colours do you believe connote sadness?

A) Blue or black

B) Grey and Black

C) Dark colours: purple, black, grey…

D) Black

In Conclusion: I will include some of these colours in my music video

and also when it comes to editing I want to do a section of it in black

and white, mainly due to the fact that that is a convention of my

chosen genre but more so because my target audience have said that

black connotes sadness.

QUESTIONNAIRES