Target audience research conclusion interviews

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Target Audience Research Conclusions – Interview Results Firstly we interviewed a male and female with similar ages (Oliver on the top left and Jess on bottom the right), this was done purposely so it matches our target audience of people ages 15 to 30, these are our younger sample people. We then interviewed people in this category but in the older section (Mrs Hampton-Riddington on the bottom left and Mr Scargill on the bottom right). Question 1 – Do you listen to music regularly? As expected both all of our candidates answered with yes they do regularly listen to music, this was not a

Transcript of Target audience research conclusion interviews

Target Audience Research Conclusions – Interview Results

Firstly we interviewed a male and female with similar ages (Oliver on the top left and Jess on bottom the right), this was done purposely so it matches our

target audience of people ages 15 to 30, these are our younger sample people. We then interviewed people in this category but in the older section (Mrs

Hampton-Riddington on the bottom left and Mr Scargill on the bottom right).

Question 1 – Do you listen to music regularly?

As expected both all of our candidates answered with yes they do regularly listen to music, this was not a shock as most people have Ipods or MP3 players to listen to their music.

Question 2 – Where do you purchase your music from?

Both of our younger candidates answered the same that they tend to purchase their music from ITunes, again not a shock answer as downloading music is becoming a more popular way for younger audiences to purchase their music. This helped us establish that the younger in the age group 15-30 tend to use ITunes more so than buying from shops, meaning when we create our music video ITunes would be a good source to sell from. Our older female candidate also said that she mostly uses iTunes, however our older male candidate said he uses Amazon to buy his music. Amazon is also a well established source to buy music from, however more so used by older people because older people tend to have MP3’s instead of Ipods which Amazon is used more for.

Question 3 – What genre of music do you listen too?

Our male candidate Oliver answered ‘Folk Music’ and our female candidate Jess answered ‘Chart music’. With chart music usually having singer songwriters within it we were able to establish that our target audience would be more females from the ages 15-30. However even though Oliver said he prefers Folk music he did say ‘Of Monsters and Men’ which are a Folk band, however elaborate some of the singer songwriter features for example they play instruments and some of their songs are quite personal to them, like ‘Little Talks’ which is about being in love. Therefore we cannot rule out males being a part of our target audience, because there may be more males like Oliver who like the aspects of singer songwriters. Our older female candidate said that she doesn’t have a particular genre she listens to, which is good feedback still, because she didn’t completely rule out singer songwriters. However Mr Scargill chose Rock as his most listened to genre, which supports the idea of males preferring heavier music as explored in our survey.

Question 4 – Who is your favourite artist?

Already establishing that Oliver’s favourite artist was ‘Of Monsters and Men’, we see that the band have singer songwriter aspects of which we could include in our music video to attract more males to the genre. Jessica however answered her favourite artist was ‘Ed Sheeran’ which seems to be the most popular answer as in our survey he was the most popular within the female choice. This suggests that he has many aspects that the female audience like, for example it might be his laid back or appearance or the fact he can play instruments such as the guitar. We can take this into account and try to include it in our music video to try and meet the expectations of our female audiences.

Ed Sheeran Of Monsters and Men

Our older candidates had answers which suit their favourtite genre, for example our male candidate said his favourite artist was ‘Porky Pine tree’, again supporting the idea of males preferring a band instead of solo artist. Mrs Hampton-Riddington makes a very useful point that she likes ‘Billy Joel’ again a solo Rock artist, but has aspects of singer songwriters because he plays the guitar, and the candidate says she likes him because ‘of his clever ways he writes his music’ and ‘he tells a story’. This is useful because it backs up our point about popular artists having meaningful songs and music, with stories that may relate to them.

Question 5 - If you were to watch a music video what form of media would you use to watch it?

Together both Oliver and Jess answered that they tend to watch the music videos on ‘YouTube’, this may be because YouTube is a quick, easy and free way to view pretty much any video in the world and especially music videos. This will be taken into account when streaming our music video; however we may not need to place it on YouTube as our audience tends to do that, because it is popular for people to add videos they like onto their account for others to watch. Jess did also say she uses the music channels as well as YouTube, which is another popular way for artists to steam their music videos, and again we will take this into account when thinking about showing ours to our audience. Our older female candidate also answered that she uses the Television to watch music channels, which is understandable as older people may find it easier to look on television instead of searching on YouTube. However this is contradicted because Mr Scargill says he uses YouTube, therefore this tells us our older female audiences may prefer to use their televisions, whilst our older male audience prefers YouTube.

Question 6 – If you were watching a music video by a singer songwriter what would you expect to see?

Jess answered this question with ‘a video with a storyline, something to keep the viewer interested’ and Oliver answered with to ‘focus on the singer’. These answers are very useful to us, because these are the main characteristics shown in most singer songwriter music videos. With the most popular singer songwriter music videos showing these two characteristics it proves to us that these will be a vital part to include in our music video, as it will meet the expectations of our audience. For example a popular music video currently is Pink’s single ‘Try’ being about never giving up in relations ships, and the video shows her and a man dancing and always getting up when each other throw one another to the ground. Mr Scargill answers this question well will ‘lip sinking’ and to see the artist ‘playing an instrument’, which both ideas support our research of we need to have a good performance which incorporates the lip sinking, and also follow the characteristic of singer songwriters playing an

instrument in their videos. Our older female candidate said she would like to see the artist them self in the music video, again an important point that will be considered when we make our music video.

Question 7 – If you were to buy an album what would attract you to it, other than the music?

Both candidates answered the same for this question which was that the ‘album cover or artwork’ was the main attraction for them. This is important for us, because it shows our album artwork needs to be attractive for our target audience to convince them to buy it. Mrs Hampton-Riddington understandably answered this question with the ‘price’ of the album will attract her, because if it is too expensive she would be put off buying it. We will have to think about the price of our music video, as it can’t be too high as it may put people similar to this candidate off purchasing it. However our older male candidate makes a useful point about basing his purchase on the ‘reviews’ of the artist or album, meaning we would need to get a successful name within the music world if people like Mr Scargill were to purchase our music.