Target Audience Profile• Boys and girls aged 15-20, Still in education

• They are in-keeping fashion and the latest styles

• They like to travel and go on holiday

• Use the internet daily; on social network sites, such as facebook and twitter, via iPhone, iPad etc

• May have a part time job

• Very sporty and fit; does sports such as athletics and basketball

• Have an allowance of £20+ per week

• Up to date with all the new music, likes listening to R&B music, listen to artists such as Usher, Ne-Yo, Beyonce

• From an African/Caribbean Christian family

• Loves to eat all types of food, and likes to try new things

Renece is 17 and she lives in the woking class part of Enfield with her mum - who is a solicitor, her dad – who is a personal trainer and her brother who is 13. They live in a two story house with 5 bedrooms, a large kitchen/ dining are, large front room, with a 50’ tv and a long garden with a garage which was converted into a music studio. Renece has a macbook pro, which her father bought for her to do all her coursework on and her brother has an iPad. Every Sunday they attend church as a family organize summer fetes in the summer to raise money for the church. On the weekends, Renece works in Top shop to earn money