Target audience
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Transcript of Target audience
Age Certificate
Thriller movies usually have an age certificate of 18+
because they are complex, violent and disturbing. This is
also because many thriller films contains sex.
The gender of the audience varies simply depending on
the person watching the film, whether they like a specific
role/narrative/style etc.
Not all thriller films have an age certificate of 18+ as
some are less violent or explicit, these are usually based
on crime.
• The Purge has an age
certificate of 15 as
violence and horror
elements are not as
strong. This film is one of
our influences for our title
sequence, therefore
having an age certificatory
for our film at 15 would be
most suitable.
I think we made a good decision of our sub-genre as most of the public prefer
Supernatural horrors such as Paranormal Activity. Paranormal Activity has a BBFC of
age 15, the same we would have an age certificate of 15 to have a good gross and
our film is mild horror so 18 would be an exaggeration. Evidentially, 19-24 year olds
take up most of the horror film audience at 37% so we would have a target audience
ranged between 15 – 14 year olds. Gender audience for thriller movies are more
female audience by about 8%, we wont go to the extreme to target this gender
audience as the film does not have aspects of a specific audience. If we were to
narrow our audience to gender we could use a cast which would attract this audience.
Demographics
Thriller Movies could be aimed at any off the
letter codes ( A,B,C1,C2,D,E). This is because it
has such a wide audience. However some Thrillers
do not appea; to all audiences such as a
psychological thriller may not appeal to the E
code (unemployed) as they could be less
educated if they are unemployed so would not
see the appeal in a psychological thriller.