By Samantha Harris

Target audience

TARGET AUDIENCE

INTERESTS:• Going out with friends and

family• Socialising on social media• Singing• Playing instruments• Listening to indie music• Likes Ed Sheeran, Lana Del

Ray etc.

GENDER:• Male and female• Mainly more aimed at

females.

80% female, 20% male

AGE:• 16-25• Would be in

higher education e.g. A-Levels, University.

APPEARANCE:• Wears quite unique pastel clothes.• Likes to accessorise

CHARACTERISTICS:• Outgoing• Talkative• Hardworking• Sociable• Confident• Funny• Loves meeting

new people• Has respect for

others

IDEAL READER

Ellysha is a 16 year old female at Haydon School Sixth form who loves to listen to Indie music with her friends. She has recently started Sixth Form and it learning psychology and is on her summer holiday. She likes to go out with her friends and family, her favourite thing to do is to go out to gigs, festivals and concerts, when she can she listens to music but is also very dedicated to her work at sixth form. She started to gain interest in Indie music when she went to a Ed Sheeran concert with her friends. She has recently discovered a new Indie music magazine called ‘M’