Target audience

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Who would be the audience for your media product? How did you address/attract the target audience?

Transcript of Target audience

Who would be the audience for your media product? How did you address/attract the target audience?

AGE

• The target audience age group that my magazine was 15-30 year olds

• Changed this after the audience feedback as they said 17-25

• This was because my magazine features younger artists so they can relate to the artists

Colour• I have used 2 main colours, red and turquoise• These are bright young colour's to make the magazine more exciting and appealing to

my audience• The younger generation want happy bright colours to make them feel better about

themselves• These colours are often found on the clubbing scene as they are popular for the colours

of lasers used in the clubs which the age range of my target audience spend a lot of time in and around

Images• The images I’ve been using are simple images making them easy on the eye and younger

readers don’t like too much complicated backgrounds making them cluttered• By using a grayscale image its stylish and classy this makes my magazine look high end and

my audience wants to be seen to be reading something classy and cool• At the same time the main images have a young person in a hoodie as it is a piece of clothing

that my audience age group is used to wearing and seeing but it is also a well known higher end make of hoodie “Abercrombie and Fitch” which my readers may aspire to own and want to be associated with

Font

• The font is simple and large so that my readers can easily make out who they are going to be reading about and this will help them decide on whether to buy the magazine or not

price

The cost of my magazine at £3.90 may seem expensive however as its only a monthly magazine its quite cheap for the amount of content it would include as you can see from the contents page I would include well over 130 pages and this attracts my target audience as they are of student age so do not have a large amount of disposable income but they will be buying a magazine that is value for money which is exactly what you want when buying a luxury product like a magazine

Articles• The articles featured in my

magazine are a mixture of articles about festivals, which are very popular with my target audience as a place to socialize and listen to live music, some controversial articles such as the article on capsized, and there are articles on new up and coming artists such as Arron Altree who is predicted to be a hit, even his small description beneath the subheading on the contents page mentions his controversial past “life and lies” and my target audience age loves to read about celebrities and their mistakes they make in life