1. Research & DevelopmentTarget AudienceElise Daniels

2. Target Audience Gender and AgeBased on my trailer being that of a horror/thriller genre, the age of my film would be a 15+.As the trailer is a horror, during the two to three-minute clip it may contain scenes which are scary therefore my trailer would have to be broadcasted on TV on certain channels and after a certain time period. Although 15 years of age is the minimum age for someone to view my film, there will also be a upper age limit of roughly 40years old. As my film is a horror/thriller, stereotypes show that the elderly are less likely to watch film like the one which will be represented in my trailer. This does not mean that if you are above 40 you can not watch the film, it just means typically between the ages of 15-40 this age group will draw in more people from a wide audience to watch the trailer/film.During the trailer I will specifically be using younger characters around the ages of 15-18 who are students and one older character around the age of 30-40.,who will the mysterious stalker character. If younger characters are included within my trailer, this makes it more likely for people around the same ages to be more inclined to watch the trailer and then go on to watch the film. Recently horror films have included young children, e.g. Paranormal Activity. 3. Including younger children allows the film to add more shock, mystery and overall adding a more creepy effect.People around the ages of 15-18 are also more interested in watching horrors or thrillers to gain a thrill and see how scary they perceive the film to be. People want to see how scary the film is thats why they want to watch horrors. This therefore means I must distinctively show that my film is a horror/thriller, to draw in the correct audience.The gender of the film would also be both male and female, as it is intended to be viewed by anyone based on the content of the trailer. Both male and female characters would be included within my trailer therefore it would be viewable for any gender. For example if I were to create a romantic film, the focus would be more so for females to watch the film, based on the themes of love. Contrasting from this horrors include any genders and ages, meaning anyone can watch them. Therefore there will be a 50:50 ratio of men to women who will watch my trailer.The trailer I am going to create will be a on a large independent scale, with British characters. My trailer will be created to become a independent film as anyone, anywhere will be able to watch it. My aim is to successfully create a trailer which can be broadcasted world wide. 4. FeedbackI have created a series of questionnaires whichI will use to gain feedback from a wide audience. This will allow me to find out peoples preference to genre, what they found interesting about the film and why they chose to watch the film and their ages. Based on this feedback Iwill then gain a greater insight into different perceptions of films and trailers. This feedback I can then enrol into my own creation of my trailer and instead of basing my trailer strictly upon my opinion I will have gained greater insight. 5. This is an example of the questionnaire I will be using to gain feedback on the genreof trailers, ages and advertising. 6. FeedbackOnce I collected the questionnaires in from the students within my school, the feedback that Igained showed that between the ages of 15-20 most people were interested in watchingeither horror films. Another popular choice was thrillers, action and science fiction films.Based on this feedback and my target audience being around the ages of 15-30 I decided tostick to a horror and thriller genre. This is based on the audience being most interested in thisgenre, meaning I would gain a greater audience as its a genre that they find most interesting.Feedback from other questions showed that the most popular form of advertising wastrailers. The answers I received stated that they found trailers a good advertising form due totrailers always being broadcasted on TV and the internet. Their age group spend a lot of timewatching TV and Internet therefore they continuously see film trailers. Participants alsostated that film trailers give you a greater insight of the storyline and characters. Withoutthese two key things, the audience will be less inclined to watch the film without the briefknowledge of what the film is based on.Feedback on why the participants liked horror, thriller genres was based on the fright theygain from watching the films and the popularity. Answers stated that if their friends or socialnetworking sites state the film is scary or leaves you on the edge of your seat, theybecome more inclined to watch the trailer or then proceed and watch the film. Horror filmsthat included zombies, children, mysterious people/creatures, being filmed from a charactersperspective e.g. A camcorder and exorcisms and were popular choices based on why peopleliked horror or thriller movies. Answers stated that including these things was importantwithin a horror or thriller movie to show the genre clearly to the audience.