Target Audience Research

Our targeted socio economic groups are C2 ,D and E as they are like to watch our short film also as our short film is targeted for the lower half of the socio economic group our film will be affordable for the viewers and as we have targeted group E which is mainly students they can relate to some of the actors as the actors are students in there teens.

Socio economic group

Our production is suitable for any age range, however our film appeals to students and young adults aged 12 – 30. as they are most likely to enjoy the thrills of an action movie.

Age range

For the BBFC we have targeted it at 12A due the scenes of violence and strong language this means that it is not actually suitable for people under the age of 12A.

As this is a action film there is usually always scenes of violence and strong language and also looking at other similar films we had decided to rate a 12A.

BBFC

The target gender for our film is the majority of male audience but we are targeting female audiences as well to make sure we widen the range of audience that may want to watch the film. We have chosen to target the majority of males as through the research we have done we have found out that more males watch action films than females

Gender