Tara Bennett - Feel Better LLC
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Transcript of Tara Bennett - Feel Better LLC
The Problem for Many Aging Adults
• One or more chronic, painful health conditions
MISSIONProvide effective massage therapy & personal training services.
STRATEGYI provide services;Customers pay for those services
VISIONSpread happiness by improving others’ quality of life.
VALUES Integrity Communication Attitude Education
The Market• ‘Baby Boomer’
Generation (among demographic age ranges 45-74)
• Approx. 975,000 in Tampa Bay
• Average Household Income: $66,765.00
The Competition• SOHO Health and Fitness
Studio: not mobile.
• Driven Fit: markets more to younger/fitter customers.
• Ginger Fitness & Rehabilitation: includes physical therapy; accepts insurance.
• Local single-service businesses
Demo
• Combined benefits from:o massage therapyo personal fitness trainingo wellness coaching
• Client feels better & can now live happier & do more!
• Client comes in with pain• Receives personalized
treatment plan
Marketing & Sales• Natural Awakenings Magazine Ads• Website; Directory listings; Facebook• Sales Promotions • seasonal discounts; package discounts• referral discounts; gift certificates• Logo water bottles - giveaway with first
session• Face-to-Face
• Presentations at local health food store• Chair massage and free consultation at
local health and fitness related events
Business Model & Financials• Limited Liability Corporation• Tara Bennett as sole
owner/operator to start• Minimum Startup costs approx.
$3000.00• Funds to come from:• Owner’s savings• Family donation• Possible unsecured short-
term loan
The Team
• Solo Effort Initially• Assistance from
accountant and legal consult
• Future additional staff
Operations & Milestones Short Term (First Year)• Maintain at least 10 clients
per week• Secure a physical location• Establish relationship with
other complementary service providers Long Term
• Exceed 3 clients per day
• Establish multiple locations & more staff
• Continue to foster relationships
Recap• A combination of massage
therapy, personal training and wellness coaching
• Serving Tampa Bay’s aging adult population.
Through our synergistic approach to pain relief, we help others become and remain pain-free.