Taps.by Reckon Intro

11
An integrated personalisation suite.

description

Taps.by Reckon understands who you are, where you are and what you like to recommend you things you should discover.

Transcript of Taps.by Reckon Intro

Page 1: Taps.by Reckon Intro

An integrated personalisation suite.

Page 2: Taps.by Reckon Intro

Content personalisation on-the-fly

Automatic news ingestion - as they break.

Works without user sign-in.

User context is calculated on-the-fly for personalisation.

Easy integration.

Powerful analytics.

Page 3: Taps.by Reckon Intro

Real-time automatic news ingestion

• Stories are ingested automatically as they break. No integration required.

• All stories are indexed, sorted by topics, grouped by incidents, ranked according to context and are available in near-real-time.

• External sources can be linked and stories are ingested from these sources as they break.

Page 4: Taps.by Reckon Intro

Customisable user login

• Deep integration with Facebook, Twitter and custom site login.

• Publisher’s Facebook / Twitter app integration. Fully customisable.

• Works with / without cookies. Users are tracked using multiple

proprietary methods.

Page 5: Taps.by Reckon Intro

Powerful Analytics Dashboard

• Editorial intelligence on the most read stories, topics and

demographic information.

• Publishers can use this information to publish more stories around an

event, story or topic that pique readers’ interest at the moment.

• Intelligent correlations to drive engagement.

• Real-time A/B testing.

Page 6: Taps.by Reckon Intro

Newsletters

• Setup automatic sending of newsletters to readers individually

personalised to their tastes.

• Intelligent advertising integration personalised to the reader.

• Readers directly control the frequency of newsletters and targeting.

• Integration with custom email providers including Mailchimp, Mandrill,

etc.

• In-depth analytics.

Page 7: Taps.by Reckon Intro

Push messaging and news alerts

• Push messaging integration including Safari native notifications for

Mac OSX, Google Cloud Messaging and Apple Push Messaging

Service.

• Deep integration with Twitter for Direct Messaging of alerts.

• All alerts are personalised to the reader that receives it.

• In-depth analytics.

Page 8: Taps.by Reckon Intro

Direct-to-user messaging

• Publishers can select a group of readers across devices that match a

certain criteria to message them directly, in real-time.

• Ad-network integration.

Page 9: Taps.by Reckon Intro

Social Integration

• Automatic sharing.

• Analytics.

• Breaking news support.

• Re-targeting.

Page 10: Taps.by Reckon Intro

Technology

• Fault-tolerant, cloud-based and distributed.

• Built upon SAP HANA for lightening fast performance.

• Built-in redundancy.

• Machine learning and proprietary natural language processing engine

that indexes, analyses and targets news stories and user data in real-

time.

Page 11: Taps.by Reckon Intro

[email protected]

Get in touch with us to know more.