Tapping into the Growth Goldmine: Why MSPs Should Join Peer Groups
-
Upload
efolder -
Category
Technology
-
view
54 -
download
0
Transcript of Tapping into the Growth Goldmine: Why MSPs Should Join Peer Groups
Tapping into the Growth Goldmine: Why MSPs Should Join Peer Groups
Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock
Agenda
• Expert Introduction• MSP Challenges• What is a Peer Group? • Why Should MSPs Join a Peer Group?• Partner Discussion• Q&A
2 © 2016 eFolder, Inc. All Rights Reserved.
Expert Introduction
© 2016 eFolder, Inc. All Rights Reserved.3
© 2016 eFolder, Inc. All Rights Reserved.4
Clark IT
Founded in 1991
200 active clients
Client base across Scotland
Serves SMBs across all verticals
MSP Challenges
Partner Challenges
© 2016 eFolder, Inc. All Rights Reserved.6
• Not enough time
• Not enough resources
• Not leveraging vendor relationships enough
• Trouble hiring and keeping the right kinds of talents
Peer Groups
© 2016 eFolder, Inc. All Rights Reserved.8
What is a Peer Group?
A peer group is a board of like-minded advisers comprised of peers who meet to share best practices and hold each other accountable for pursuing individual goals.
© 2016 eFolder, Inc. All Rights Reserved.9
Clark IT’s Peer Group Involvement
How do peer groups differ from business
groups?
© 2016 eFolder, Inc. All Rights Reserved.10
Well-known peer groups
© 2016 eFolder, Inc. All Rights Reserved.11
Clark IT’s Peer Group Involvement
What peer groups are you part of?
© 2016 eFolder, Inc. All Rights Reserved.12
Why MSPs should join peer groups
Why?
Learning from other MSPs
Networking Opportunity
Better Market Understanding
Work-Life Balance
© 2016 eFolder, Inc. All Rights Reserved.13
Clark IT’s Peer Group Involvement
How has Clark IT benefited from peer
groups?
Partner Discussion
Partner Panel Discussion
© 2015 eFolder, Inc. All Rights Reserved.15
• What have been the biggest changes to your business since you joined a peer group?
Partner Panel Discussion
© 2015 eFolder, Inc. All Rights Reserved.16
• What have been the biggest changes to your business since you joined a peer group?
• How has your involvement in your peer groups grown or evolved over the years?
Partner Panel Discussion
© 2015 eFolder, Inc. All Rights Reserved.17
• What have been the biggest changes to your business since you joined a peer group?
• How has your involvement in your peer groups grown or evolved over the years?
• How do these groups help you benchmark success?
Partner Panel Discussion
© 2015 eFolder, Inc. All Rights Reserved.18
• What have been the biggest changes to your business since you joined a peer group?
• How has your involvement in your peer groups grown or evolved over the years?
• How do these groups help you benchmark success?
• How has joining a peer group benefited you on a personal level?
Partner Panel Discussion
© 2015 eFolder, Inc. All Rights Reserved.19
• What have been the biggest changes to your business since you joined a peer group?
• How has your involvement in your peer groups grown or evolved over the years?
• How do these groups help you benchmark success?
• How has joining a peer group benefited you on a personal level?
• What is the one question we ‘should’ ask about peer groups?
Partner Panel Discussion
© 2015 eFolder, Inc. All Rights Reserved.20
• What have been the biggest changes to your business since you joined a peer group?
• How has your involvement in your peer groups grown or evolved over the years?
• How do these groups help you benchmark success?
• How has joining a peer group benefited you on a personal level?
• What is the one question we ‘should’ ask about peer groups?
• How many resources do you invest into your peer group involvement?
Partner Panel Discussion
© 2015 eFolder, Inc. All Rights Reserved.21
• What have been the biggest changes to your business since you joined a peer group?
• How has your involvement in your peer groups grown or evolved over the years?
• How do these groups help you benchmark success?
• How has joining a peer group benefited you on a personal level?
• What is the one question we ‘should’ ask about peer groups?
• How many resources do you invest into your peer group involvement?
• What should a business owner consider before joining a peer group?
Questions & Discussion
23 © 2016 eFolder, Inc. All Rights Reserved.
eFolder Playbooks
Playbooks include pre-made marketing materials:• Videos• Emails• White papers• Brochures• eBooks• Client pitch decks• And much more!
Thank You!
Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock