The TAPPA Tribune Tampa Area Professional Photographers Association

May, 2015

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ContentsPresident’s Message 3

Proposed Bylaw Changes 4

Why Exercising Is a Higher Priority Than My Career 5

This Month’s Program 6

Print of the Month - Portrait 8

Print of the Month - Commercial 11

Print of the Month - Social Function 12

Protecting the Images of a Generation 15

Photos from the meeting 20

Committees 22

Board of Directors 22

Photo by Michael Landes

On the cover: Photo by Lisa O’Geary

Visit TAPPA on FaceBook

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President’s Message

May in the Hudson Valley was one of my favorite months as a child. Spring burst into in full bloom. Trees thrust out fresh leaves; green grass blankets the ground instead of snow and flowers colored the drab world of winter, beautiful again. Lilacs and Lily of the Valley were my favorites, just in time for my birthday which followed Mother’s Day. It was a lively, joyful month.

Mother’s Day was always a special day in our household. Pampering our Mother and Grandmother’s was just as important as any other holiday. Fond memories take me back to the adventure each year of finding a perfect gift for my mother. I took pride in my dedicated search and always paid with money from my chore allowance. I remember the year I discovered the Kleenex flower. Made with love blossoms, precisely fan-folded, fluffed and sprayed with the recipient’s favorite perfume, they were gifts to behold. These simple creations brought genuine appreciation from the recipient and best of all, precious memories of treasured times.

My mom was called home in April 16, 2013. Her birthday and Mother’s Day have been the most difficult holidays. Not having her here to lavish upon leaves a bit of emptiness within. Redirecting that feeling to the beautiful memories I hold are my comfort. In her honor, I feel a strong urge make a Kleenex flower for her on Mother’s Day. I wonder, where would I find the fragrances Chantilly or Emeraude? :-)

Happy Mother’s Day! May your time with your loved ones be joyful and beautiful. May your moments create precious memories and bring you happiness.

My inspirational message this month comes from an unknown author.

To BelieveTo believe is to know that every day is a new beginning. It is to trust that miracles happen, and dreams really do come true. To believe is to see angels dancing among the clouds To know the wonder of a stardust sky and the wisdom of the man in the moon. To believe is to know the value of a nurturing heart,

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The innocence of a child’s eyes and the beauty of an aging hand, for it is through their teachings we learn to love. To believe is to find the strength and courage that lies within us. When it is time to pick up the pieces and begin again. To believe is to know we are not alone, That life is a gift and this is our time to cherish it. To believe is to know that wonderful surprises are just waiting to happen, And all our hopes and dreams are within reach. If only we believe.

Author Unknown

I Believe. Do you?

Pause to notice something special today. We’re surrounded by little things we can enjoy-things we often take for granted. As we get older, it’s not the things we did that we often regret, but the things we didn’t do.

Happy May to everyone! Fondly, Susan

PROPOSED BYLAW CHANGESThe TAPPA Board has voted to submit to the membership the following TWO bylaw changes. Any changes to the bylaws require a two thirds majority of the voting membership present when the change is presented for a vote.

CHANGE #1:CURRENT BYLAW STATES: Article VII “All officers must be PROFESSIONAL or LIFE Members of TAPPA in good standing, as well as PROFESSIONAL Members of both, the FPP and the PPA.”

PROPOSED CHANGE TO READ: “The President must be a PROFESSIONAL or LIFE Member of TAPPA in good standing, as well as PROFESSIONAL or LIFE Member of the FPP and the PPA. The Vice President, Secretary, and Treasurer, must all be PROFESSIONAL or LIFE Members of TAPPA in good standing, as well as either a PROFESSIONAL or LIFE Member of the FPP or the PPA.

JUSTIFICATION: In order for TAPPA to maintain its affiliation with the FPP and PPA, we need to have a minimum number of FPP and PPA members. Those numbers were higher when TAPPA was formed several years ago, and it was necessary to guarantee we would meet those requirements by requiring our board to belong to both.

As TAPPA has grown, the requirements have been lowered by the FPP and PPA. The FPP and PPA only require our President to belong to the FPP and PPA, not ALL the officers. This change still requires

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the Vice President, Secretary, and Treasurer to belong to one or the other, but not both.

Consequently, leaving the bylaw as currently stated, we are limiting ourselves and our board to who may step up and serve as an officer.

CHANGE #2:CURRENT BYLAW STATES: Article VIII, Section 1 - President -

“The President’s PPA Membership dues shall be paid by TAPPA during their term as President”

PROPOSED CHANGE, to eliminate that sentence.

JUSTIFICATION:Although this bylaw was originally proposed and accepted only a handful of years ago, it is unclear when - if ever- it has ever been exercised, and therefore, deemed unnecessary.

It is for these above stated reasons that the TAPPA board has proposed these bylaw changes and are presenting for a vote of the membership. We strongly encourage you to support these changes. The vote will be held at the next TAPPA meeting to be held June 16th.

Why Exercising Is a Higher Priority Than My Career

Joshua Steimle / Entrepreneur May 5, 2015

If exercise stops, then everything else will start falling apart

There’s a prevalent attitude among entrepreneurs that the business, whatever that business is, comes first. It is the high priority that trumps everything else, including family, friends and especially health.

I’ve seen entrepreneurs sacrifice all these things, sometimes with tragic consequences, to focus on making their businesses successful. I’ve also done it myself, although I’m one of the lucky ones. During the years I made my business my highest priority, my wife stuck by my side, I didn’t cause any permanent damage with friendships (although I certainly didn’t nurture any) and I didn’t die.

It’s not greed that motivates us entrepreneurs. It would be difficult to justify the sacrifices we make if the only reward were money. Dollars become mere points in a sort of game. What it’s really about is building something great, doing something that matters and changing the world. That’s what makes it so easy to brush other things off. But it’s a mistake. I know that now, and that’s why today I care more about exercise than my business. But it’s not easy.

Continued on page 23

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This Month’s Program

Meeting DetailsTuesday, January 13, 2014

Social 6:00 Dinner 6:30 Program 7:00

Member with PayPal RSVP by Noon January 6: $25

After the 7th $35

Register online at TAPPA.org

Doubletree Hotel 4500 W. Cypress St., Tampa

Panel Discussion

Meeting DetailsTuesday, May 12, 2015

Social 6:00 Dinner 6:30 Program 7:00

Member with PayPal RSVP by Noon April 10: $35 After the 3rd $40

Register online at TAPPA.org

Doubletree Hotel 4500 W. Cypress St., Tampa

TAPPA’s May meeting will feature a Panel discussion!

One of the most informative types of meetings that

we have, the Panel Discussion, puts 5 professional

photographers on the spot to answer any and all

questions from members and guests. Digital art, portraits,

weddings, studio management… you name it. Not only

can you get answers from someone with experience,

you can get different tactics from different styles. A very

informative night for any photographer!

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Our panel will include:

Susan BlackSusan earned a Certificate in Photography from The University of South Florida in 2008. She attained her Certified Professional Photographer (CPP) recognition in 2010 and serves as the president of TAPPA (Tampa Area Professional Photographers Association.) Her drive for continued education and growth in her skills and talents is what continues to motivate her both personally and professionally.

Kim WarmoltsPast President of Florida Professional Photographers as well as three Florida Guilds. Degrees Held: FSA, FED, FDPE, M.PhotogCr.Certified All types of portraiture, Executives, seniors, family & Pets

Kevin NewsomeNearly 30 years with a retail located studio – 800+ weddings – thousands of family, children, senior, and executive sessions. Master Photographer, Craftsman, CPP, and all Florida equivalents. Past President of TAPPA (twice), FPP, and SEPPA.

Lissa HatcherSpecializing in Surrealistic Portraiture and Creative Directing. Lissa has made her mark with commissioned art pieces being voted “Hottest New Talent” by American Photo Magazine, “Best New Artist” at SWPPA, and Photographer of the Year Year after Year, winning many Fuji and Kodak awards and best of shows . She has been publish many times over in magazines, newspapers , books, the PPA Loan Collection and PPA Showcase Book. She has even been honored with a Kodak Elite award and has been featured on Kodak.com and ABC news.

Booray PerryOwner/operator of Booray Perry Photography in Tampa, FL. He is a Bronze Medalist in International Print Competition, Certified Professional Photographer (CPP), Photography Craftsman, Wedding/Event Photographer of the Year 2012, 2013, 2014 and a Featured Speaker at Imaging USA 2015.

Print of the Month - Portrait

First place: Lisa O’Geary

Print of the Month - Unclassified

Second place: Lisa O’Geary

Print of the Month - Unclassified

Third place: Lisa O’Geary

Print of the Month - Commercial

First place: Michael Landes

Print of the Month - Social Function

First place: Booray Perry

Print of the Month - Social Function

Second place: Pedro Carillo

Print of the Month - Social Function

Third place: Booray Perry

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Protecting the Images of a Generation

By Robert Behm M.Photog., Cr., CPP, PPA Treasurer

Tomorrow they may very well be gone. The treasured memories, the smile moments, the passing opportunities for a quick shot of everyday life with those we love. That vacation to the Theme park or National park or worse yet, a rare family get-together and the only shot was one taken with a cell phone camera.

As professional photographers we know the value of what we do, and hopefully we all take the proper steps to insure that our client images are properly backed up and stored safely and securely. Certainly we value every image we create... right?

This conversation is not a new one, yet I do not see or hear much change happening out there in terms of protecting people’s personal images. Digital photography has changed the way we approach photography, and for the consumer it has made it more convenient. However that seems to have devalued photography. We already have a generation of young people who do recognize the moment or opportunity for a great photo but then have no after thought of what to do with it other than post it to a social media site thinking that somehow it immortalizes the image. Sadly photography has become disposable to the majority of our youngest generations.

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I am the first professional photographer in my family, however I was engrained with the idea that photographs are treasures from a very early age. My paternal grandmother had a second generation Brownie camera and made photographs on paper from a very early age. She continued with other film cameras throughout her life and always made albums with analogue metadata carefully printed on the back of each image. Later in life she became interested in painting and was a pioneer in hand colorizing black and white prints with oil paint before the invention of color film. My Dad had a part time job as a darkroom assistant at a local portrait studio in the small town he grew up in. He too became enamored with the print and how it told the story of our lives together.

In my portrait studio business I do not provide digital files to my clients unless the client has a specific business need for the image such as on-line profile or website and even then it is only after a minimum print order has been placed and the digital file is paid for and sized for it’s intended use. This has not had a negative impact on my business because I educate my clients on the power of a print, and because I take that education one step further with a conversation about their own photography.

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How can we expect our clients to understand the philosophy of print making if we only approach the topic as one that protects our business bottom line? As professional photographers and members of the worlds greatest professional photography association, we should be leaders in the effort to educate the public about the value of the images they create with their own cameras too. I eagerly approach this topic with my clients often while I am actually creating photographs for them to purchase from my studio.

How are they backing up their images? Are they printing their photographs and by what method? Do they know how their phones truly store their images? Are they aware that external hard drives and CD’s are magnetic media that can be corrupted over time? That new computers come without CD drives? Do they understand that Facebook is not responsible to archive their images for generations to come?

It has been my experience that this conversation with the public consumer, shows people do not know the answer to 90% of these questions and are doing absolutely nothing. They also usually thank me for approaching the topic with them and it shows that I not only care about their photography too, but I’m sharing my professional expertise in addition to creating beautiful portraits for them that will be printed. When it comes time for the sales session, the importance of buying prints has been established through their own realization that I have documented an important memory in their life through my portraiture.

You do not have to be super technical to give your clients sage advice about protecting their own images, and you should give advice that people can understand. Keep in mind that these days everybody wants things to be easy and convenient.

Now of course there are many different philosophies about how digital files should be stored for the future and we should always be watching industry standards for the most viable

solutions. One thing we know for sure is that the print will out live any storage solution that has been introduced over the past 20 years, but leaving files on a phone or a computer hard drive is a recipe for a disaster.

There are other things you can do too to raise awareness about this topic and promote your reputation in the community where you do business. Offer to speak on the topic at your local Chamber of Commerce or Rotary group etc. Your studio can offer copy and restoration services to your clients, because this conversation will often make your clients think about their own collection of old family photographs. The technology we have today can allow us to extend the life and quality of our client’s old family photographs and further establish our credibility with our clients. Many of the labs in our industry offer true black and white prints from digital files or if you are really ambitious you can colorize your clients old black and white images for an additional fee.

If your studio has a practice of distributing digital files of your work to clients then your marketing strategy has tied your hands from being able to promote this important topic. You most likely will be hesitant to give your clients ideas about how to print their own images because in doing so you have compromised the ability to sell your own.

My mindset has always been that a digital capture is just a digital file until it is printed. That is what truly makes a photograph. The tangible printed image, that I don’t have to push a button to look at. One that can be displayed and framed and enjoyed each time I pass by it in my home. I am proud to say “I am a print maker”.

A few years ago my father passed away. Of course my family looked to me to produce a slideshow of images about his life. I felt so blessed to have the treasure of my grandmothers beautiful black and white prints and my own archive of family images allowing me to produce a story that everyone could enjoy.

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Let’s be the steward’s of photography in our communities and towns and pay forward the gift of photography that we all have been given to the next generation.

• Encourage your clients to have a family conversation about what they are doing with their photo’s, and whether they value the idea of having their images in the future?

• Apple’s iCloud only stores your last 1000 images so don’t think your images will still be there if you delete them from the camera roll unless you purchase additional space.

• Back up your photos to your computer then purchase additional space on iCloud or any one of other cloud storage companies to store images. There are also many companies that offer an app for your phone that allows you to back up all your images directly from your phone’s library of images.

• Make sure they understand that images stored on CD or DVD will be inaccessible in less than a decade. Traditional spinning hard drives will go bad.

• Ordering photographic prints is super easy and very inexpensive for the consumer through web-sites like Shutterfly or Mac users can actually order prints right out of iPhoto. These services will ship the prints to your door.

• Printing photo’s on an inkjet printer at home is not archival quality and the ink and paper will fade or deteriorate.

• If consumers do not want to put together albums with prints because it’s too much work, they can also create books ordered on-line that can be of great quality and will probably last several generations.

Continued from page 5

This adds up to a lot of tasks, and a lot of pressure. On any given day there are easily 100 important things I should be doing for my business, 50 of which are also urgent, but there is no way I can get more than 10 things done. And yet each and every week I spend at least 10 hours on focused, physical exercise.

I schedule my workouts during the workday and prioritize exercise over all my work activities. There is some flexibility, but if there is a conflict between a trail run I need to get in, and a meeting with a client, I’ll reschedule the client meeting first. I do this because I and my business can survive the consequences of rescheduling a client meeting, even if it means losing that client. But as soon as I start pushing workouts off, I’ll start missing workouts, and once I start missing workouts, I’m close to stopping workouts altogether.

Exercise must come first, or it’s unlikely to happen at all.

If exercise stops, then my health goes downhill. With the loss of physical health my productivity at work goes down. I become depressed. I lose motivation to do the things that makes my business successful. I’ve learned firsthand that excellence in one area of my life promotes excellence in all other areas of my life. Exercise is the easiest area of my life to control. It’s easy to measure. Either I get it in, or I don’t. When I do, it lifts up all other areas of my life, including my business.

For a long time, I was fooled into thinking that if my business wasn’t the top priority, then that meant I wasn’t doing all I could do to make it successful. This is an understandable way of

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thinking, but it’s completely wrong.

If my life is made up of 10 priorities, then it’s not as simple as saying that if I move the business from being priority two to priority one, that the business is going to benefit. The trick is to figure out which ordering of priorities provides the maximum overall benefit.

For example, when I exercise, that makes me better in every role I have, whether it’s as a husband, father, friend or entrepreneur. If I were to stop exercising because I felt that being a good business owner was a higher priority, then ironically I would end up a worse business owner than I was when it when it was a lower priority. Putting exercise first creates a win-win.

As my business grows, I see members of my team falling into the same trap I did. That’s why we’re working to institute health incentives, and why I’m not ashamed to talk about the time I take out of my work day to exercise. I know that if my team members put exercise and health before their jobs, they might work fewer hours, but they’ll feel better about themselves, have more fulfilling lives and they’ll produce better results with the hours they do work.

RSVPThe next

meeting isTuesday, May 12, 2015

Social 6:00 Dinner 6:30

Program 7:00

Member with PayPal RSVP by Noon April 10: $35

After the 3rd $40

Register online at TAPPA.org

Doubletree Hotel 4500 W. Cypress St., Tampa

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Photos from the meeting

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The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising:To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings:TAPPA monthly meetings take place the second Tuesday of the month at:

Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd).

Networking 6:00 pm Dinner 6:30 pm Meeting 7:30 pm

Register online at TAPPA.org

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Board of Directors

2015 OfficersPresident Susan Black 813 230-6472 Susan@Bespics.com

Vice President Constance Avellino 813 600-8152 Me@ConstanceAvellinoPhotos.com

Secretary Kevin Newsome 813 968-2810 Kevin@NewsomesStudio.com

Treasurer Melissa Sewell 813 230-7092 Melissa@DontBlinkllc.com

Past President Kevin Newsome 813 968-2810 Kevin@NewsomesStudio.com

Directors Carol Hackman 727 867-9254 HackmanC@tampabay.rr.com

Booray Perry 813 728-7110 Booray@BoorayPerry.com

Christine Reynolds 813 760-0831 ChristineR@aol.com

Benjamin Todd 813 431-2873 Benjamin.Todd@verizon.net

Chuck Vosburgh 727 743-1740 Chuck@ChuckVosburgh.com

CommitteesDelegate Julie Johnson

Membership Kevin Newsome 813 968-2810 Kevin@NewsomesStudio.com

Program Constance Avellino 813 600-8152 Me@ConstanceAvellinoPhotos.com

Salon Becky Jordan

Door Prize Glenn Nielsen glennln@verizon.net

Scholarship Carol Hackman 727 867-9254 HackmanC@tampabay.rr.com Terri Daunic 813 839-2860 terridaunic@yahoo.com

Audio Visual CJ Moment 813 244-6716 cj@annointedproductions.com

Newsletter Editor Chuck Vosburgh 727 743-1740 Chuck@ChuckVosburgh.com

Photographers Booray Perry 813 728-7110 Booray@BoorayPerry.com Christine Reynolds 813 760-0831 ChristineR@aol.com

Web Master Booray Perry 813 728-7110 Booray@BoorayPerry.com