TapCab Presentation
Transcript of TapCab Presentation
3
Passenger Value Proposition
Easy. No registration, one tap to your locationSpeedy. Never wait on hold, pay on your phoneSafe. Licensed taxi drivers
It's free.
6
Driver Value Proposition
More business. More profit
Performance based costs. No risk
Receive calls anywhere. Spend time rewardingly
“I have no problem paying $1.50 to make $15.”
7
Dispatcher Value Proposition
Additional revenue stream. More profit
Cost savings. Hire less phone operators, save moreEmployee retention. Happier drivers, lower turnoverPassenger satisfaction. Higher ratings
8
Revenue Model
$
$
$
Successful order fee. $1.50 from driverPriority credits. $5 from passengerProcessing fee. 5% + $0.30 from driver
- $0.20 to dispatchers
- 2.9% - $0.30 to BrainTree
Avg net rev is $1.46 per order
9
Susan• 42 years old
• Smart phone user
• Uses taxi once per
month
$17.52 net rev per year
Broad Demographic 18 – 45 year old smartphone owner
10
Brittney• 20 years old
• Goes to clubs or bars
often
• Uses taxi once per
week$75.92 net rev per year
Specific Demographic 18 – 25 year old nightclubber
11
Saskatoon, Calgary, and Victoria15 million annual dispatch calls
10 million with smart phones
13 million by 18 – 45 year olds
1% is profitable
12
We have the team to pull it off
Taylor Mills - SaskatoonFounder, Head developer• Mechanical engineering
degree• Taught himself to code
Donovan Sotnikow - MontrealDeveloper• Computer programming
degree• Multiple apps launched in
Android store
13
Dylan Hergott - SaskatoonSales and partner acquisition• Marketing degree• Experienced in sales,
marketing, and team management
Lars Verhoef - CalgaryHead of financial services• Financial service
management degree• Experienced in bookkeeping,
investing, project management, and hedge fund accounting
Eric Dahl - CalgaryOnline marketing and social media• Entrepreneurship degree• Experienced in social media
management, paid online advertising, and search engine optimization
14
Action Plan
Dec Jan Feb May
Legal Testing assumptions Dispatcher acquisition Media relations Managing social media
Debugging Additional features
Enter to app store Website interface Android translation
Funding Rolls Royce Day
16
Free Marketing
Nightclub partnerships
Search engine optimization
Priority credits
Positive first time experience
Personal networks and media
Paid Marketing
Rolls Royce Day
Promotional videos
Paid online advertising
17
Financials year one
80%10%$18,733
93,782 total orders
Gross profit margin:Profit margin:
Profit:
Breakeven:
18
$13,910Capital needed to stay afloat in year 1:
1 2 3 4 5 6 7 8 9 10 11 12
-$4,856
-$724
-$3,441
$550
$2,592
-$5,643
-$2,388
$1,196
$3,793
$7,390
$9,236
$13,583
300 7072120
5372
8624
11876
15128
18380
21632
24884
28136
31388
TapCab
Most Likely Users
20
First quarter legal documents breakdownFirst quarter website and software expenditures breakdown Cash flow graph and cash needed to stay afloatFirst year income statement with/without 50k investment
TapCopter commercial
Financial forecast without outside investment
Total installs breakdown and assumptions SaskatoonTotal installs breakdown and assumptions CalgaryTotal installs breakdown and assumptions Victoria
How cash moves with in-app paymentHow cash moves with successful pickup without in-app payment
Additional slides for question period
Average revenue per ride breakdown
21
Legal $2,260
Dispatcher contract. Terms of service. Corporate bylaws. Federal registration. Register trademark.
$500$500$500$510$250
23
$13,910 most likely cash flow needed to stay afloat$34,766 worst case to stay cash flow needed to stay afloat
2420338 total orders with 31388 total downloads
$50,000 investment
46743 total orders with 72038 total downloads
Bootstrapping
25
December Januari Februari March April May June July August September October NovemberCash InflowBooking Fee 270$ 636$ 1,960$ 5,100$ 8,240$ 11,381$ 14,535$ 17,718$ 20,915$ 24,112$ 27,309$ 30,507$ Transaction Fee 5% + $0.30 po 38$ 89$ 274$ 714$ 1,154$ 1,593$ 2,035$ 2,481$ 2,928$ 3,376$ 3,823$ 4,271$ Premium Service Fee -$ 42$ 131$ 340$ 549$ 759$ 969$ 1,181$ 1,394$ 1,607$ 1,821$ 2,034$ Total $308 $767 $2,365 $6,154 $9,944 $13,733 $17,539 $21,380 $25,238 $29,095 $32,953 $36,811
Cash OutflowCost of Goods SoldTransaction Cost 2,9% + $0.30 po $26 $62 $192 $500 $808 $1,115 $1,424 $1,736 $2,050 $2,363 $2,676 $2,990Commission $0.20 po $36 $85 $261 $680 $1,099 $1,517 $1,938 $2,362 $2,789 $3,215 $3,641 $4,068Servers $2 $4 $13 $34 $55 $76 $97 $118 $139 $161 $182 $203Subtotal 64$ 151$ 466$ 1,214$ 1,961$ 2,709$ 3,459$ 4,217$ 4,978$ 5,739$ 6,500$ 7,261$
Other Cash OutlfowDirect Marketing 500$ 1,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ Marketing -$ -$ 1,000$ -$ 500$ -$ 500$ -$ 500$ -$ 500$ -$ Salary -$ -$ -$ -$ -$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$ Employment Insurance -$ -$ -$ -$ -$ 172$ 172$ 172$ 172$ 172$ 172$ 172$ Canada Pension Plan -$ -$ -$ -$ -$ 472$ 472$ 472$ 472$ 472$ 472$ 472$ Workers Compensation -$ -$ -$ -$ -$ 297$ 297$ 297$ 297$ 297$ 297$ 297$ Holiday Pay -$ -$ -$ -$ -$ 553$ 553$ 553$ 553$ 553$ 553$ 553$ Banking 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ Communication 50$ 50$ 50$ 50$ 550$ 550$ 550$ 550$ 550$ 550$ 550$ 550$ Legal 2,260$ -$ -$ -$ -$ 750$ -$ -$ -$ -$ 750$ -$ Servers 150$ 150$ 150$ 200$ 200$ 200$ 250$ 250$ 250$ 250$ 250$ 250$ Software 2,120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$
Subtotal $5,100 $1,340 $5,340 $4,390 $5,390 $16,667 $16,467 $15,967 $16,467 $15,967 $17,217 $15,967
Total Cash Outflow $5,164 $1,491 $5,806 $5,604 $7,351 $19,376 $19,927 $20,184 $21,445 $21,706 $23,717 $23,228
Operating Cash Flow -$4,856 -$724 -$3,441 $550 $2,592 -$5,643 -$2,388 $1,196 $3,793 $7,390 $9,236 $13,583
Financial ForecastMost likely
31
How cash moves with in-app payment
Drivers
Dispatchers
BrainTree
Passenger
BrainTree takes 2.9 % + $0.30Remaining goes to TapCab
TapCab keeps 2.1% + $1.30Remaining goes to dispatcher
Dispatcher takes $0.20Remaining goes to driver
Driver keeps remainingTotal charge is $1.80 + 5%