Tapad

Are Traasdahl, Founder & CEO@aretraasdahl

TAPAD

CROSS PLATFORM ADVERTISING

Strictly Confidential3

“Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets,

smartphones) 27 times per hour, about every

other minute!”http://www.mediapost.com/publications/article/172988/fickle-digital-natives-switch-platforms-every-

ot.html#ixzz1uTDQN

80% of Americans admit to being on mobile or tablet while watching TV.

- Razorfish Outlook Report 2011

A complete change in consumer behavior: We are all multi tasking on multiple screens throughout the day

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WHAT’S REALLY THERE: 1 PERSON WITH MULTIPE DEVICES

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Strictly Confidential

Problem: Advertisers sees 1 person as multiple people. Solution: An unified view of their customres across every screen

PROBLEM TODAY: AN ADVERTISER SEES 1 PERSON AS MULTIPLE PEOPLE

Why is a unified view so difficult?

• Cookies do not span across devices, so there is no cross-platform identifier.

What is a unified view so important?

• Rather than having a siloed view of the consumer, it is important for both targeting and reporting to have a unified view of the consumer.

• Retargeting is the highest performing advertising strategy, so it’s important for advertisers to re-engage users on all screens.

What is Tapad?

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□ Marketers use Tapad to obtain a unified view of their customers across smartphones, tablets, computers and smart TVs, enabling more relevant and device-specific messaging.

□ Tapad bridges devices together to create a Device Graph which enables Cross Platform Targeting and Analytics

□ Tapad is the first digital advertising solution for real-time mobile audience buying and multi-screen targeting.

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“Bridging” Devices for Smarter Targeting

The Power of Device Bridging:

Leverage the intelligence of one platform’s to make buying on another

smarter

Tapad is the only OBA compliant mobile technology company with our Evidon

partnership

Cross Device Retargeting

• Online to Mobile / Tablets

• Mobile / Tablets to Online

• Mobile

• Online

• App

Cross Device Audience Targeting

• 3rd party enabled data e.g. IXI, Datalogix

• Custom segments e.g. “Comcast Households” and iFamilies

Innovative Location Based Solutions Across Platforms

Airport Targeting: Reach users accessing the internet on their laptops, tablets, and mobile devices while they are at airports.

Stadium Targeting: Reach users who are at sporting events,

concerts, racetracks, etc.

Hotel Targeting: Reach business and leisure travelers accessing the on their laptops, tablets, and mobile devices while they

are in hotels.

Geo-Targeting/Fencing:

e.g. 5 mile radius around specific

locations / DMA’s

Mall Targeting: Reach shoppers accessing

the internet on their mobile devices while they

are in the mall.

Residential, Business, and Education

Targeting: Differentiate users on residential,

business, and education networks.

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Finance Telecomm

Travel Retail

Auto Others

Leading Brands Rely on Tapad

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Thank You!

Are TraasdahlFounder / CEO are@tapad.com