Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager...
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![Page 1: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/1.jpg)
Tap the Power of PR
Don Wright, National President-ElectJulie Pardee, NEC Communications
ManagerLaura Adkins, NEC Communications
Specialist
![Page 2: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/2.jpg)
![Page 3: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/3.jpg)
Let’s talk about your club’s image
![Page 4: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/4.jpg)
Select a PR Chair – add Committee Members – Define duties.
![Page 5: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/5.jpg)
PR Chairs are needed at every level.
Club LevelDistrict Level
PR Chair
![Page 6: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/6.jpg)
Public Relations PlanPlease share your ideas
Set your goals:
State what you want to accomplish:
Some ideas – Build attendance for an event? Make Exchange more famous?
Other goals?
Establish a Timeline: For each step and activity
Budget considerations: Can you afford an ad, radio spot, flyers, posters, etc.
Action Steps: Who is doing what?
A good plan should accomplish your goals and elevate the community awareness of Exchange.
![Page 7: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/7.jpg)
Your Annual Public Relations Plan
![Page 8: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/8.jpg)
Exchange & Your Local Media
![Page 9: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/9.jpg)
Exchange & Your Local Media
![Page 10: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/10.jpg)
Getting to know the media.Develop a trusting relationship.
![Page 11: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/11.jpg)
Keep good lists!
Media List
Key Contacts
Passed Down
Google Search
Emails
Phone #s
Names
Updated
![Page 12: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/12.jpg)
Earned Media
Do great things - earn free publicity!
![Page 13: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/13.jpg)
![Page 14: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/14.jpg)
Go to the National Exchange Club Facebook Page and Like us!
![Page 15: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/15.jpg)
Your Step by Step Guide
![Page 16: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/16.jpg)
• Kit Folder• PR Guide• Brochures Catalogue• Sample Brochures • A CD filled with documents you’ll need
again and again• Guideline for news• Style guide• Communications Team Contact
Information
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PR Toolkit - Online
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Generating Media Interest
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The News Release Template
![Page 20: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/20.jpg)
The Press Release Template
![Page 21: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/21.jpg)
Public Service Announcements
Air time is free or at a reduced cost, but there may be production costs.
![Page 22: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/22.jpg)
Radio Public Service Announcement
30 Seconds
• The Declaration of Independence. The Gettysburg Address. • Franklin D. Roosevelt’s “Four Freedoms” address. • John F. Kennedy’s inaugural address. • (short pause) • These historic documents, and others like them, tell the
story of our American heritage. • Take time to remember the history of our beloved nation. • Replicas of historic American documents are on display at
the Freedom Shrine at (location). This message is sponsored by the Exchange Club of (name) and (name of participating radio station).
###
![Page 23: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/23.jpg)
Print Advertisements
![Page 24: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/24.jpg)
Other PR Avenues
![Page 25: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/25.jpg)
Brochures
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Custom Club Logos
![Page 27: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/27.jpg)
Newsletter Templates
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Exchange Today Magazine
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Exchange Today – Submission Guidelines
Please send stories, pictures and information to the Communications department at [email protected].
![Page 30: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/30.jpg)
Photographs
![Page 31: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/31.jpg)
New Billboard Designs
![Page 32: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/32.jpg)
New Billboard Designs
![Page 33: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/33.jpg)
![Page 34: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/34.jpg)
National Awards
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National Best Club Bulletin Award
A plaque will be awarded to two club bulletin editors—one for clubs with fewer than 50 members and one for clubs with 50 or more members.
Bulletins will be judged for content, readability and eye appeal. The bulletin in each membership category with the highest score will be the winner.
Entries will be judged by a panel of professionals with experience in writing, newspaper or periodical editing or related communications field.
![Page 36: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/36.jpg)
EDIT District Bulletin Award
A plaque will be awarded to two district bulletin editors, one for each membership level: 799 members or less; 800 or more members. (Membership is determined as of July 1.)The EDIT Award will be presented to the bulletin editor in each membership level receiving the highestpoint totals.
Entries will be judged by a panel of professionals with experience in writing, newspaper or periodical editing or related communications field.
![Page 37: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/37.jpg)
Public Relations Award
A banner patch will be awarded to clubs meeting at least six of the following requirements. A convention package (travel not included) and the opportunity to present a public relations convention seminar will be awarded to two national winners--one club with fewer than 50 members and one with 50 or more members--based on each club's public relations efforts.
1. Club has a public relations chair and a public relations committee of three or more persons.2. Club has a public relations plan for current year or for two or more years. (Please submit copy of plan.)3. Club has the Public Relations Guide (a national publication.)4. Club has shown the Exchange identity video to club members, a non-member group or through a local media outlet. (Please submit list of dates shown and number in attendance, identify station and estimate media audience.)5. Club has used a child abuse prevention print or video public service announcement one or more times. (Please submit dates of air or print tear sheet.)6. Club uses an Exchange Club sign or banner at sponsored events. (Please submit list of events, dates and approximate number of people exposed to the banner.)7. Club has a sign displayed at their meeting place that reads "The Exchange Club of _____ Meets Here."8. Club uses the national recruiting video or brochure or a locally-produced recruiting brochure. (Please submit copy of brochure.)9. Club produces a bulletin/newsletter of 12 or more issues per year. (Please submit sample and schedule.)10. Club uses road signs in their community. (Please submit photo.)
![Page 38: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/38.jpg)
National/Best Club & District Website Award
Distinctive plaques will be awarded to the clubs and district whose web sites are judged best, on the basis of their point totals
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Web Video Award
The primary target audience for your Exchange Club’s video is your community. This video is something that can/should be shown at rush parties, mixers, and recruiting events. It should be personalized to your community, but may also include district and national information.
Objective: After watching the video, the target audience is so inspired and intrigued that they should want to visit the local club website and the national website and join your club.
![Page 40: Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b78f4550346167e8b462e/html5/thumbnails/40.jpg)
Get the Word Out About Exchange!
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The Right Tools!
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