FOREWORD FROM DIRECTOR - AFTERSALES

Dear Partners,

Greetings from Arabian Automobiles Company - Nissan.

The prime objective of forming the NPDA (National Parts Dealer Alliance) - a strategic alliance amongst Nissan, AAC and the dealers - is to fulfill our customer

needs and enhance Nissan genuine parts market share, which is a common interest. We are glad to see that the NPDA is actively contributing with value addition to our business and operations. The executive members from dealer group are rep-resenting the entire dealer fraternity to take up the issues, suggest improvements, and strengthening the long lasting relationship. The improvement measures have already started yielding results that can be seen in the business progress and opera-tional enhancement.

We, at AAC consider the dealers as our business partners and deal with

transparency in line with our AWR group core values. The recently introduced dealer loyalty program named ‗555 Elite Club‖ is an innovative program in which we wish more dealers would join in the years to come. The quarterly newsletter TAP (The Alliance Power) is a good initiative from AAC Parts department as this newsletter will help sharing the business dynamics as

also the best practices being implemented by our dealers. We sincerely thank our dealers for the strong relationship and support which is placing AAC among leading Nissan parts distributors in the world. Thank you very much and best regards, MK Rajkumar

Director, Aftersales & Trading

Foreword TAP-The Alliance Power

Special Points of

interest:

CPD—Now grown from

60,000 Sq ft to 200,000

Sq ft.

AAC Aftersales wins the

prestigious WAPC award

for the 4th consecutive

time

AAC now turn more

environment friendly as

being awarded

ISO14001certification

Grand Opening of AWR Automotive-Pars Distribution Center at DIC

Inside this issue:

NMEF Wholesales

Program Winners

3

Spectacular

12th Annual

Dealer Meet‘2012

4,5

NPDA– Recap 6

A Quarterly Newsletter from Arabian Automobiles Co.—Spare Parts Issue 1– Oct‘12 –Dec‘12

A s part of our grow-

ing investment, AW

Rostamani Group

opened a state-of-

the-art spare parts ware-

house and distribution center

to support our automotive-

related business. Located at

Dubai Industrial City (DIC),

the facility delivers 600,000

square feet of storage capac-

ity and will house over

90,000 line items for Nissan,

Infiniti, Renault, MG & ZNA

spare parts.

The Facility was inaugurated

by Mr. Abdul Wahid Al Rosta-

mani, Chairman of AW Rosta-

mani Group in the presence

of Michel Ayat, CEO of Ara-

bian Automobiles, Atsuo

Kosaka, Managing Director,

Nissan Middle East and Mus-

tansir Lakdawala, Managing

Director, Renault GCC.

Arabian Automobiles Com-

pany (AAC) currently ranks

as a leading dealer for Nissan

genuine spare parts globally.

The AAC Aftersales depart-

ment has witnessed record

sales year on year with in-

creasing spare parts stock

level and growth in its corpo-

rate fleet servicing offering.

The new parts warehouse is

designed as a multilevel

facility with large operational

areas. The warehouse also

houses a training facility

within the premises.

Michel Ayat, CEO of Arabian

Automobiles commented,

―The AW Rostamani Group

continues to grow its invest-

ment in the automotive sector and the newly

opened parts distribution centre at Dubai Indus-

trial City is another milestone towards achieving

continuous excellence in our products and ser-

vices. This facility has been designed to deliver a

quality Spareparts logistics service in the mini-

mum amount of time and monthly will handle over

100 containers of incoming spare parts shipment

and 250 outbound deliveries by the 200 members

of our dedicated and professional logistic team.‖

Abdulla Belhoul, Managing Director, Dubai Indus-

trial City said, ―we are pleased that Arabian Auto-

mobile has established its warehouse and distribu-

tion center at Dubai Industrial City. A seamless

process of import and supply of spare parts is

integral to a quality service network, and a facility

such as the Arabian Automobiles has set high

industry standards in this space. We are confident

that leveraging DI‘s inherent advantages of prox-

imity to the Emirates Sea and airports, excellent

road connectivity and the high standards of our

storage offerings will make the process even more

efficient for Arabian Automobiles.‖

Arabian Automobiles continues to champion a

customer-centric approach across its business. It

maintains a 99% spare parts ‗fill

rate‘, stocks AED 150 million of

spare parts lines at any one

time, operates 16 spare parts

branches in Dubai and the

Northern Emirates and supplies

103 approved independent

spare parts dealers in the UAE.

MK Rajkumar, Director –

Aftersales & Trading also added,

―As part of our continuous ef-

forts to maintain our leading

position in the aftersales sector,

we have adopted the theme of

―Pursuing Parts Excellence‘

which we will also incorporate

into all communications hence-

forth. With the right technology,

staff and processes, we are

confident we can maintain the

high standards Arabian Automo-

biles is recognized for by Nissan

Motor Company globally.‖

The Alliance Power TAP- Driving Ahead Together

T he Aftersales department

of AAC has created a

world record among Nis-

san dealers with its fourth

successive win of Nissan Motor

Company‘s ‗World Aftersales Pro-

gress Club‘ (WAPC) Global Award.

The WAPC Award is one of the

most prestigious honours awarded

to a Nissan distributor by Nissan

Motor Company. The criteria for

the WAPC award include stringent

checks and evaluations on Parts

Sales, Parts Logistics, Labour

Sales, Nissan Competitive Advan-

tage Map (N-CAM) and customer

service. AAC won the Grand prize

in the ‗Large National Sales Com-

pany‘ (NSC) category.

Since the inception of the award in

1981, Arabian Automobiles has

won 14 times. With this year‘s win,

Arabian Automobiles continues to

be recognized for maintaining the highest standing in Aftersales

performance among all Nissan dealers operating globally.

The award was presented to Michel Ayat, CEO of Ara-

bian Automobiles Company by Shoji Yokota san, General Man-

ager, NML-GAN (Global Aftersales Network Dept) in the presence

of M. K. Rajkumar, Director of Aftersales and Trading and top

executives of Nissan Middle East FZE. The award was handed

over in a ceremony at the Arabian Automobiles headquarters in

Dubai.

M arch 15th 2012

marked a day of

celebration for the

employees at Arabian Auto-

mobiles.

A special event was

organized at AWR Headquar-

ters to celebrate for achieving

the prestigious ISO 14001

Certification.

Mr. Niraj Mathur – Senior Lead

Assessor from LRQA handed

over the award to Mr. Michel I.

Ayat, CEO – AWR Automotive.

To mark the achieve-

ment AAC senior management

executives cut a cake which

was in the shape of Safety,

Health and Environment (SHE)

logo.

Arabian Automobiles achieves record-breaking win with global Aftersales award

Page 4 TAP- The Alliance Power

Mr. Ayat, CEO receiving the WAPC Award from Mr. Shoji Yokota, GM-GAN

The key executive members for the ISO 14001 Certification Award

―First Nissan dealer in the world to win Grand Prize of Nissan Motor Company ‗World A f t e r s a l e s Progress Club‘ four consecutive times‖- Mr. M.K. R a j k u m a r , D i rec tor fo r Aftersales and AWR Trading- Claimed

Key employees from

various departments who were

instrumental in achieving the

certification were felicitated dur-

ing the event. Mr. Ayat high-

lighted the fact that the culture

of environmental awareness

among the employees needs to

continue and be strengthened in

the future.

A s part of reinforcing

the power of alli-

ance AAC Spare

Parts continue to

reward top dealer performers

by offering a fully paid Singa-

pore Safari Tour in associa-

tion with NMEF.

As remembered last

April 2011 edition of AWRo-

stamani ENRICH Newsletter,

AAC parts department re-

warded their top dealer per-

formers to a Kenyan Safari

Tour last year of 2011 and

now this year of 2012 the

power of alliance continues

with an exotic trip to the land

of Singapore with the follow-

ing main objective:

1. To enhance dealers loyalty

towards AAC and recognize

their performance through

value addition.

2. To improve market share

and improve sales of

NISSAN Genuine parts.

3. To achieve financial com-

mon objectives.

4. To appreciate & reward

High Performance Dealers.

5. To motivate small Dealers

to surpass their targets and

thereby promote them to

higher class.

As part of this program Genuine Parts Dealers from

each category were rewarded. This promotion which was fully

sponsored by NMEF as part of their wholesales business activity

offered dealers an opportunity to win fully paid 3 nights and 4

days trip to Singapore Safari. The promotion was launched in

the month of June 2012 & the winner criteria was dealer

achieving the highest percentage sales against their individual

annual purchase target for 2011 from each category, consis-

tency in monthly achievement and prompt payment. Winners

were announced on the 12th Annual Dealers Meet & following

were the top performing dealers:

From Dealer Class A Majelan Auto Spareparts

Mr. Mustapha and Mr. Krishna Rajan

From Dealer Class B Khalid Al Hammadi Auto Spareparts

Mr. Aziz & his wife

From Dealer Class C Al Rahma Auto Spareparts

Mr. Nafeez Khan

NMEF Wholesales Program Winners- Experiencing the Power of Alliance- the Singaporean Safari way!

Page 5 TAP-The Alliance Power

Participants of Singapore Safari Tour

Mr Nafeez Khan of Al

Rahma auto spare parts stated ―The whole trip

remains very Fantastic,

Relaxing and Joyful. We

all really enjoyed the trip as a whole and

specially the support

and help from Mr.

Brijishson and Mr. S e b a s t i a n w a s

wonderfully appreciated.

The trip concluded with

deep relaxation on the way back to home and

with well wishes for the

whole AAC and NMEF‖

Jurong Bird Park during visit with Mr. Mustafa of Majelan,

Mr. Brijish & Mr. Sebastian-AAC Representatives

Winners of Singapore trip enjoying their dinner at Night

Safari

Participants of the Singapore Safari

From left: Mr. Mustapha from Majelan, Mr. & Mrs. Aziz from Khalid al Hammadi, Mr. Nafeez from Al Rahma and Mr. Brijshson

and Mr. Sebastian from AAC.

A nnual Nissan Parts Dealer

Meet‘2012 was conducted in one of the prime locations Rashidiya

Ballroom at the Al Bustan Rotana

Hotel on the 28th March‘2012. This is the twelfth

Annual Meet being conducted by AAC Parts Depart-

ment with an objective to honor the dealers for their

support in 2011 & motivate them for enhanced per-

formance in the coming years. It was a fabulous

night with around 300 plus guests including dele-

gates from NMEF, AAC and AWR Trading. The main theme of the event was ―Experience the power of

alliance‖, the back drop banner displayed with am-

ple exotic lightings brought additional charm to the

theme. The evening started off with sharing the day‘s

agenda by Mr. N R Kannan, National Parts Manager &

welcoming Mr. Vally, General Manger (Parts) to ren-

der his welcome note.

Spectacular 12th Annual Nissan Parts Annual Dealer Meet‘2012

Mr. Vally while welcoming our partners & guest from NMEF,

Group Department shared some inspiring thought on the

performance of 2011. Moreover, NMEF complimenting our

target incentive scheme by announcing the Wholesale Singa-pore Safari Program to motivate dealers in 2011 further

supported us in posting a good performance during the year.

This is the second of this kind, first being the Kenyan Safari

trip sponsored in 2010, where our dealers had a memorable

time and unique experience. He also announced our grand

opening of DIC, the state of art facility incorporated and the

star rating facilities extending to a gigantic wide spread area

of 200,000 sq. ft. He also shared his views on achieving the

award of WAPC, the prestigious Grand Prize Winner of Global

Aftersales Award for AAC the 14th time.

Mr. Kannan, National

Parts Manager, conducted the re-

maining part of the event & took

this opportunity of explaining the Nissan Parts Dealer Alliance in

detail and how the formation of

such a committee evolved. The

NPDA is a committee where our

principals NMEF and Dealers join

hands with Arabian Automobiles

Co. with the objective ―To enhance

the Nissan Genuine Parts market

share & work towards fight against

fake parts, parallel importers & unauthorized dealers in the market

with support of Government bodies

and thereby support the govern-

ment initiatives on Consumer Pro-

tection Rights‖. The way forward

for NPDA was well addressed and in

line with the theme- ―Experience

the power of Alliance‖.

A wonderful skit presented by Shar-

jah Aftersales Team, attracted many

dealers and was the crowd puller

event of the Dealer Meet. It involved key highlights of using non genuine

and fake parts and the power of alli-

ance no matter which nationality we

belong to, we all are one and have

the common objectives.

The next part of the agenda was the

message from CEO followed by the

felicitation of the elected members of

the NPDA. Mr. Ayat welcomed all

dealers by a power packed speech reinforcing the strength of Dealers

and NMEF by the formation of alli-

ance and how actively they should

work on fight against fake parts and

also emphasizing on the necessity to

stop parallel imports to the market.

All Elected members of NPDA, Mr.

Azad of Al Barakah auto spare parts,

Mr. Aziz of Khalid Al Hammadi auto spare parts, Mr. Usman of Supreme

auto spare parts and Mr. John of

Divya auto spare parts were given

individual plaques and honored for

being the Executive member.

One of the members, Mr. Azad, the

first Dealer of Nissan in Sharjah re-

marked on the outstanding support

rendered to all Dealers and requested all dealers to give a standing ovation

to the management of Arabian Auto-

mobiles Co. as a note of thanks and

recognition from Dealers. He con-

cluded with an earnest request to AAC

to extend the support in the future to

come.

Mr. Rajkumar, Director- Aftersales took over the stage giving an

immediate sanction of the request from Dealer Fraternity of supporting in all

areas, with the confirmation from CEO. He delivered his message breaking the

ice and touching upon the very vital points, thus further emphasizing the

theme of the Dealer Meet- ―Experience the power of Alliance‖.

And then came the announcement of long awaited results of Singa-

pore Safari Wholesales Program, presented by Mr. Sendhil Nathan Mani, Parts

sales Manager and Mr. Raghunath krishnan-Asst Manager for parts planning

and promotion(NMEF). Based on this campaign one dealer from each category

wins travel voucher for two person for a fully paid 3 nights/4days package trip

to Singapore Safari. This campaign was fully sponsored by NMEF to support the

wholesales business.

Page 6 TAP- The Alliance Power

―Mr. Azad, the first

Dealer of Nissan in

Sharjah remarked on the outstanding

support rendered to

all Dealers and

r e q u e s t e d a l l

dealers to give a

standing ovation to

the management of

A r a b i a n

Automobiles Co. as

a note of thanks and recognition

from Dealers‖

Unlike last year‘s wholesales award program

we had 4 Runner‘s up prizes of 32‖ LCD Sony brand TV

and Home theatre under each star category, two run-

ner‘s up for the 3 star category. The runner‘s up for the Singapore trip were Samira Auto parts and Oman Auto

parts under 3 star category, Divya auto spare parts

under 5 star category and Popular auto parts under 7

star category. Mr. Tsukiroi san, Mr. Rajkumar & Mr.

Vally were invited over the stage to honor the winners of

the Singapore trip. The winners of Singapore trip and

highest achiever against the set 2011 targets in 3 star,

5 star and 7 star category were Al Rahma Auto parts,

Khalid al Hammadi auto spare parts and Majelan Auto

Parts respectively.

Page 7 TAP- The Alliance Power

(Skit emphasizing on ―Experience the power of alliance‖)

Going by the theme ―Experience the power of Alliance‖ the

Dealers- Al kayoumi National trading and Popular auto parts were hon-

ored for the highest volume purchase for the year 2011. Mr. Marcos

Qudros, CFO and Mr. Rajkumar, Director Aftersales were called upon to deliver the plaques and travel vouchers for their outstanding perform-

ance and as a token of recognition to individual dealership.

Next in the agenda was a power packed vehicle raffle draw

which brought in lot of heart throbbing moments to many who have

gathered. The Vehicle raffle draw was first of its kind sponsored by

NMEF and Arabian Automobiles Co. The raffle draw winners were Al

saqaya auto parts, Al Nakheel auto parts and Al kayoumi National trad-

ing for 3 star, 5 star and 7 star respectively.

Later Mr. Tsukiori san also

rendered his message to our dealers

touching upon for their excellent

performance in 2011, support to AAC. Tsukiori san confirmed AAC to

be the highest purchaser of parts in

the world from Nissan and officially

the first NSC to cross the slab of 9

Billion Yen.

Mr. Sham Shah Shajahan,

Senior Business Executive for Dealer

operations briefed upon the ―Dealer

Best Salesman‖ award program to

be awarded in the next year. He touched upon the winning criteria in

each zonal wise classification- Shar-

jah, Dubai and Northern Emirates

being the 3 zones.

Finally a game

show followed by Luck dip

was announced with Quiz on

automobile & general sub-jects was conducted exclu-

sively for the dealer frontline

salesmen. Mr. Satish Mr.

Karthikeyan and Mr. Johny

jointly conducted the Quiz

Show and Luck dip where we

had over 15 gifts to be given

away for the winners.

The evening ended with exotic dinner & distribu-

tion for gift hampers to all the

dealer owners & frontline

Editorial Team Editorial Office Copyright

Kannan R P.O. Box 2128, Dubai, U.A.E. Law Prohibits reproduction in whole or part of any matter, without

Mathew Samuel e-mail: spareparts@awrostamani.com prior written permission of the publisher.

Shaam Shah Shajahan www.nissan.arabianautomobiles.com

Legal Disclaimer Views and opinions expressed in this magazine are not necessary of those of Nissan Parts Dealer Alliance and the publisher. We shall not be liable in any manner.

N i s s a n , A r a b i a n

Automobiles Co. and authorized parts Dealer have joined hands to form Nissan Parts Dealer Alliance which was formally launched during the Dealer Conven-tion held on 1st October 2011.

Recap on Nissan Parts Dealer Alliance– The Objective and common goals!

The three hour convention on

the 1st October 2011 began

with welcome note by Mr.

Rajkumar, Director, Aftersales and AWR Trading who ex-

plained the importance and

significance of the logo and

inception of the alliance. The

guest of honor Mr. Michel Ayat,

CEO later addressed the deal-

ers by thanking them for their

valuable contribution and the

support which Arabian Auto-

mobiles Parts Management is committed to render with re-

gard to parts availability, logis-

Page 8 Tap- The Alliance Power

tics and credit facility.

Mr. N.R. Kannan,

National Parts Manager ex-

plained the objective of the Nissan Parts Dealer Alliance—

―To Enhance the Nissan Genu-

ine market share and work

towards fight against fake

parts, parallel importers and

unauthorized dealers in the

market with the support of

Government bodies and

thereby support the govern-

ment initiatives on consumer

protection rights‖.