Tap into NFC Showcase - Shanghai

Advancing Near Field Communication Technology1

Grand Hyatt ShanghaiJune 2, 2015

Shanghai Showcase

2

AGENDA

Advancing Near Field Communication Technology

●WelcomePaula Hunter, NFC Forum Executive Director and Henry Liu, General Manager, TA Technology

●NFC Everywhere + Smart City

James Zhu, NXP Semiconductors

●Lightning Talks Accelerating the “Time-to-Market” of your NFC

product — Ping Huang, Keysight Speeding up NFC adoption with An Open Platform —

Ching-Ting Huang, MediaTek Passively-operated NFC Solutions — Manop

Thamsirianunt, Silicon Craft Technology

●Networking Happy Hour


NFC Everywhere – Bringing New, Secure and Convenient User Experiences and Enabling the Internet of Things , Plus a Glimpse at an NXP Powered Shanghai “Smart City” Implementation– James Zhu, NXP Semiconductors

Shanghai Showcase

NFC Everywhere

Bringing new secure and convenient user experiences and enabling the IoT with a simple touch of your mobile device

4.

Technology trends creating opportunity for NXP

Everything connected

Everything smart

Everything secure

80% of the World’s Economic Value will come from Improvements to existing products

Source: Euromonitor; Gartner; ARM Holdings; UBS; Center for Strategic and International Studies; McAfee, NXP analysis, International Telecommunications Union

1B+ additional consumers online, 50B+ connected

devices

80B+ more devices with intelligence by 2017

Economic impact of cyber-attacks nearing

half trillion dollars

Hyper-connectivity has changed our world forever

A steady growing number of NFC applicationsCreating wide ranging user experiences everywhere

Access

Payment Connected Home

Smart Manu-

facturing

6.

Smart

Marketing

SmartMobility

Open loop & Closed loop Payments

Tap-and-pay convenience

Enhanced security

Paperless receipts

Loyalty programs

Electronic coupons

Personalized messages

Support for PCI and EMVCo regulatory requirements

› THINK – mPoS, form factors like wristbands, and multi-applications (Payment & Access)

7.

NFC-enabled POS terminals use

NXP technology

SECURE PAYMENTFast & Safe transactions

SECURE ACCESSSmart solutions

• Tap-and-access user convenience

Scalable security solutions, such as: Temporary access for specific people

(e.g. service or emergency staff) Embedded encryption

Enhanced privacy protection

Remote key distribution and management

Multi-applications (e.g. Time& Attendance, Micro-Payment)

Combined Physical and Logical access

8.

› Proven solution of choice in

high-security access-management

systems worldwide

Interactive advertising

In-store and out-of-store marketing

Couponing

Loyalty programs

On-product info sharing

Product authentication

SMART MARKETINGDirect consumer engagement

Advantages› Contextual and personalized messages› Connect to cloud intelligence

9.

Mass transit ticketing

Individual: car sharing, bike sharing, skiing

Highway & city tolls

Easy-tap access to cloud info & services

City intelligence

10.

SMART MOBILITY & CITYA new level of services

730+ cities wordlwide enabled on MIFARE mobile

ticketing

NFC – your critical link for the Internet of Things

Consumer Applications

Business Applications

www

Smart or connected NFC tags

NFC readers

11.

THE CONNECTED HOMERedefining the at-home environment

Tap-and-go experiences

Faster product registration

Quick pairing with Bluetooth and WiFi

Extended user interfaces

Personalized settings

Parental controls

Authentication and access rights

One-step payments

Easy access to online maintenance

Efficient data tracking

Interactive and personalized advertising

Intuitive commissioning

12.

3

the number of internet-connected devices per person

INDUSTRIAL IoTNFC enables Industry 4.0

13.

society

Smart City ShanghaiCBD Center BM

Case study

14

15

Hotel Office

Residential Retail

16

16

标准规范与管理制度体系

安全与运行维护体系

宝矿 DBC智慧社区主页（WEB/APP）门户层

基础设施层

数据中心机房建筑防雷接地云计算平台 ……

数据库社区人口库 ……智能化信息

库业务信息库

酒店预约 /智能点餐 /呼叫家政服务 /修理服务商场促销 /在线订购酒店 /商场 /公寓

短信通知邮件通知广播通知即时通讯

云服务

会议预约展示中心预约消费 /账单查询打印封装服务

票务服务分析决策企业资讯

企业服务

智能管理系统智能家居

电控 /水控 /温控认证 /计费 /巡更

物业增值维修 /服务管理监控 /保安 /保洁广播 /信息发布

社区医疗消费 /账单查询票务服务

人员服务

停车诱导

通讯自动化（ CA）

消防自动化（ FA）楼宇自动化（ BA）保安自动化

（ SA）

企业信息库

应用层智

慧社区综合管理系统

一卡通系统

门禁就餐停车

小额消费

物业服务

消防 /通讯 /楼宇幼托管理 /导航

手机 APP

办公自动化（ OA） ……

CBD智慧社区主页（WEB/APP）短信通知

家政服务 /修理服务

门禁智能家居

认证 /计费 /巡更

维修 /服务管理监控 /保安 /保洁广播 /信息发布

社区人口库 ……智能化信息库业务信息库企业信息库

数据中心机房建筑防雷接地云计算平台 ……

通讯自动化（ CA）

消防自动化（ FA）

楼宇自动化（ BA）保安自动化（ SA）

办公自动化（ OA） ……

幼托管理 /导航停车

商场电子公告促销

办公楼宇照明控制

商业楼宇照明控制

Smart Life Control: System overview

System timing control

Motion sensorcontrol

Wireless lighting control

Lighten up your mood

Tap & control

Smart Lighting

Smart Payment and Marketing

• Card payment• NFC payment• Smart RFID checkout

• Smart NFC advertising• Loyalty management• Smart message push

notification with combined technology

• RFID Inventory management• Mobile POS+NFC - cashless• Smart NFC ads

Restaurant

Retail

Supermarket

• Card payment• NFC oayment• Smart RFID checkout

Smart Retail and Payment

E-Coupon

Online Payment

Offline Trade

Smart payment• Multi-application card• NFC phone• Wearable device etcMulti acquisition• POS• mPOS• Smart deviceSmart VIP bank card• Quick-pass/BLE adv/Zigbee community

More information: www.nxp.com/nfc

20.


Accelerating the “Time-to-Market” of your NFC ProductPing Huang, Keysight

Shanghai Showcase

Accelerating the “Time-to-Market” of Your NFC ProductsJun 2, 2015

Ping HUANG

Keysight Technologies

A Brief History of Keysight

1939–1998: Hewlett-Packard yearsA company founded on electronic measurement innovation

1999–2013: Agilent Technologies years

Spun off from HP, Agilent became the World’s Premier Measurement Company. In September 2013, it announced the spinoff of its electronic measurement business

2014: Keysight begins operations

November 1, Keysight is an independent company focused 100% on the electronic measurement industry

We believe in “Firsts”Bill Hewlett and Dave Packard’s original vision launched Silicon Valley and shaped our passion for “firsts” 75 years ago. Today we are committed to provide a new generation of “firsts” – software-oriented solutions – that create value for our investors and valued insights for our customers.

Page

Applications, Limitless Possibilities!Challenge - TEST under the unified Specifications

Payment Smart Travel

SecurityToys & Games

Health & Wellness

Retails

3

Time-to-Market Means if You Earn More $ SoonerThree key goals to be the secret of your success

Save time Maximize yield

Expertise

Integrating RF and protocol with card/terminal emulation

Key Goal #1R&D stage – Save time

Spot problems sooner

Troubleshoot faster

Design under specifications

Flexible parameter and environment customization

Complete conformance coverage

Key Goal #2

1. Know NFC specification well

2. Most comprehensive test case coverage

3. Timely specs/test specs update

Conformance stage – Expertise

• New Specs for Digital, Analog, Activity layers. • Changes reflected in test cases by 2016

• Test book stable since January 2015• GCF continue developing test cases in conformance work items• PTCRB following with RFT123

Call me if you need

help

Key Goal #3Manufacturing stage – Maximize yield

High AccuracyLow Repeatability

Low AccuracyHigh Repeatability

High AccuracyHigh Repeatability

UpperSpec

LowerSpec

Test influences the cost of quality

Easy-to-operation on one common test platform

Get biggest

ROI

One-button test with automatic test tool easy and quick to get all test results

Maximize test reuse with common platform for greater effectively and efficiency

SummaryAccelerating the “Time-to-Market” of Your NFC Products

TEST provides you more VALUE on Time-to-Market


Speeding up NFC Adoption with an Open Platform Ching-Ting Huang, MediaTek

Shanghai Showcase

Ching-Ting Huang

Everyday Genius – Speeding Up NFC Adoption with An Open Platform

2015/06/02

Everyday Genius – MediaTek NFC

2015/06/02Ching-Ting Huang 32

Ultra-Compact

Small Antenna

BT/Wi-Fi HandoverLow Power

3-SWPCompliance: Standards / MNO / Payment Certified +

Local Services IoT

MediaTek

Working Openly w/ NFC Ecosystem


Make NFC:Easy

HelpfulAccessible

TSM

SE

Public Transport

MNO

Mobile Payment

NFC Open Platform


▪ Expand NFC possibilities & speed up adoption

TurnkeyNFC NFC Everywhere

Open Partnerships


Passively-Operated NFC Solutions Manop Thamsirianunt, Silicon Craft Technology

Shanghai Showcase

Lisa Gundlach

Passively-operated NFC Solutions — Manop Thamsirianunt, Silicon Craft Technology

Manop Thamsirianunt

Managing Director

June 2, 2015

Broadening NFC technology to Passively-Operated Applications

37

• A significant increase in the number of NFC phones in the marketplace, which will validate and enable new applications.

• New and exciting opportunities for SIC to innovate more ideas based on NFC technology.

• SIC’s continued leadership as the provider of NFC, the only technology nowadays that is capable of providing enough energy to supply external device(s).

• SIC’s unique concept for ‘NFC-Enabled Batteryless Applications’ as a platform for extending the utility of NFC applications to go above and beyond payments and Tap&Go.

Our Vision: “NFC-Enabled Batteryless Devices”

First product launched, SIC4310 – ‘NFC Enabler’• NFC Type 2 Tag + UART

interface.• Harvest & supply energy to

external devices up to 10mA @3.0V.

• 8 GPIOs

Formed strategic partnerships with key global players to introduce new applications, prototypes, and pilot projects.

2nd generation of NFC Enabler with unique features, e.g. capacitive sensor, analog-to-digital converter, power management.

Redefine vision in NFC technology & start to implement.

Integrate with companion technologies, e.g. Ultralow power sub-GHz transceiver to link NFC technology to IoT.

Conducted market tests with global partners and launched a series of successful business ventures.

Ramp up the market.

Our NFC Development Timeline

a

SMART TOYS

INTERACTIVE POSTER

WI-FI PAIRING

FILES TRANSFER

(E-INK)

UPGRADE SOFTWARE

SENSOR HEALTHCARE

NFC Enabler IC

Applications for ‘NFC-Enabled Batteryless Devices’

40

Success case: “Tago Arc, One E-ink Bracelet with Endless Designs”

Tago Arc, NFC wearable E-Ink bracelet.

www.liber8tech.com

• The world’s first “wearable” that can continuously change its display with 16 color greyscale.

• Batteryless and Cordless

• Advanced technology including integrated E-Ink display and NFC solutions

• Incorporates the ‘NFC Enabler IC’

• Achieved 261% funded from Indigogo.com.

Success case: “FLITCHIO Smartphone Case with a Built-in Game Controller”

First smartphone case with a built-in game controller

www.supenta.com

Batteryless

Pressure-sensitive

Connector-free

Gaming-ready

Open to developers

Incorporate ‘NFC Enabler IC’

Key Features

NFC Interactive poster

NFC Enabler: Uses for Cases-Interactive Poster & LifeSense

NFC LifeSense Simply tap the NFC phone to the passive

sensor and enable Biomedical Telemetry applications.

“All in one” package Batteryless Cost effective Disposable

“Simultaneously adds capacitive sensors to the batterlyless interactive poster while providing multiple advertising content selections to users.

Multiple Dynamic Interactive Batteryless Disposable

Conclusion : ‘NFC-Enabled Batteryless Devices’ Will be Widely Adopted

NFC connectivity for all IOT

‘NFC-Enabled Batteryless Devices’ have demonstrated potential and

significant and varied practical uses.

The growth of ‘NFC-Enabled Batteryless Devices’ will generate one of the

world’s largest markets.

Standardize the transmit power >7mA from NFC

phones

NFC Standard Future Outlook

Extend the capability of NFC to HID application (Human

Interface Device)

SIC Core Competencies

Q & A?

www.sic.co.th

[email protected]

Thank You

SiliconCraft 矽力肯科技

silicon craft technology

SiliconCraft_TH

http://www.sic.co.th/

mailto:[email protected]


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