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Tanya Yafe - Final Presentation of Melt Burger's Crisis Management
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Melt Burger Crisis and Risk Management Tanya Yafe 20110301096
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Transcript of Tanya Yafe - Final Presentation of Melt Burger's Crisis Management
Melt Burger Crisis and Risk Management
Tanya Yafe 20110301096
What is the risk ?
Why do we have to risk analysis?
Four types of risk
1. Managerial Risk: General manager of company can go to competitor brand.
2. Accident Risk: there can be a fire in the kitchen
3. Technologic Risk: They can lose data
4. Environmental risk: Bacteria can meld to ice
Crisis
• People get sick because there are bacteria in the ice’s water
How Melt Burger Manage the Crisis?
