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QUESTIONNAIRE

1. Name _______________2. Age: 3. Gendero Maleo Female

4. Educationo Graduateo Post Graduateo Phdo Others

5. Occupationo Studento Working Professionalo Self-Employedo Others

6. Monthly Household Incomeo Less than 50,000o 50,000 to 75,000o 75,000 to 1,00,000o More than 1,00,000

7. Which of the following items have you purchased in the last six months?o TVo Mobileo Jewelleryo Others (Please Specify) ___________________

8. What kind of Jewellery do you purchase mostly?o Goldo Diamond

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o Platinumo Silvero Others (Please Specify)_______________

9. Mention the reason for purchase of Goldo Birthdayo Wedding Anniversaryo Giftso Festivalo Marriageo Akshay Tritiyao Others (Please Specify)______________

10.Please fill the table:a. Which brands of gold jewellery are you aware of?b. Which brands do you recall seeing ads for any brand of gold jewellery?c. Which of these brands have you purchased in the last 6 months?d. Which of these brands did you also consider buying in the 6 months? (optional)

10a 10b 10c 10d

Nathella

Prince

GRT

Tanishq

Others1

Others2

11.How often do you buy Gold in Tanishq?o Once a yearo Twice a yearo More than twice a yearo Rarely

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12. What are the features you expect while buying gold? Name them in the order of

importance to you.

Rank 1

Rank 2

Rank 3

Rank 4

Others

13.On a scale of 1-5 measurement, how would you rate Tanishq in each of the following (1

being very poor and 5 being very good)

1 2 3 4 5

Quality _ _ _ _ _

Design _ _ _ _ _

Durability _ _ _ _ _

Price _ _ _ _ _

Variety _ _ _ _ _

Brand Name _ _ _ _ _

Workmanship _ _ _ _ _

14. Are you aware of online shopping?

Yes _

No _

15. If yes, have you shopped online for gold jewellery?

Yes

No

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If yes ask for details (brand, website, purpose).

16. On the scale of 1-5 rate Tanishq on each of the following attributes? ( 1- Extremely

poor 5- Extremely good)

a. How is the post purchase experience in terms of product?_ _ _ _ _

b. How is the post purchase experience in terms of service?_ _ _ _ _

17. Usually the mode of purchase is through

Cash Credit Card Debit Card Exchange of old ornaments Others (Please specify)__________________

18. Which of the following pictures describes Tanishq best and why?

19. The unique feature of Tanishq is ______________________

20. To me Tanishq is

1 2 3 4 5 6 7

1. Appealing Unappealing

2. Priceless Worthless

3. Important Unimportant

21. Who were involved in the decision to buy from Tanishq and with whom did you go to

the Tanishq showroom?

22. Please rate the following attributes based on the scale of measurement

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(1- Extremely bad 5- Extremely good)1 2 3 4 5

Helpfulness of staff _ _ _ _ _

Convenience of location _ _ _ _ _

Knowledge of staff _ _ _ _ _

Trust in the store _ _ _ _ _

Pleasant environment _ _ _ _ _

23. Would you recommend Tanishq to your Friends and Relatives? (1-never,5-Most

certainly)

24. On a scale of 1 to 5, rate if you would re-purchase from Tanishq?(1-never,5-most

certainly)

25. What were the sources which promoted Tanishq?

o Familyo Friendso TV advertisementso Onlineo Signboardso Others _____________________________

26.Would you want to give any other suggestions regarding Tanishq?

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