BRANDSINSPIRESPERSUADESREMINDS

HAVE YOU EVERTHOUGHT ABOUTTHE POWEROF YOUR BRAND?

TIMESARE CHANGING...

More and more “reacting”:

Even more experts, consumers decode perfectly most mechanisms implemented to seduce. They become more skeptical

and de�ant "against trademarks.

The trouble is nobody is quite sure just what the future holds…The only certainty, at the moment, is uncertainty…It’s no more an issue, we are exactly what you are looking for!

More and more saturated with innovation: They expect less and less

consumer marketing. Less and less "predictable" behavior : They adopt increasingly

complex opportunistic, recomposed, and sometimes even opposed by their level

of involvement, and the context of their choice, especially in times of crisis.

THIBAULT

FLORE

SARAH

YUKO

MIRKO

MANJEET

NATASHA

INES

MATT

CHRIS

STEFFABIO

JOE OLI

DAVID

FEDERICO

FEDE F.

FEDE G

DANIELAMATT

ROMAIN

STEPHEN

ANGUSDIEGO

CHRIS

DANIEL

GILLES

ALICE

DAVID

MATEO

Successfully founded in 2005. Owner-managed private company

A “branding by design” agency based in London, Buenos Aires and soon in Barcelona.

A multicultural team of 20 people and more than 20 consultants around the world.

BRANDS TRANSCEND BORDERS AND SO DO WE BY MIXING THE TALENTS, EXPERIENCES AND IDEAS OF OUR INTERNATIONAL TEAM.

We’re bursting with ideas. Combining talent and experience, we hold ourselves to the highest professional standards.

A UNIQUE BLEND OF TALENT...WITH A CHALLENGING AND INTERNATIONAL APPROACH TO MULTI-DIMENSIONAL DESIGN

Our first love is design. But today’s market demands more.Our strategic approach has evolved into mixed media.Images, music, text, and graphics create uni�ed messages across all your touch points. The result is work that’s fresh, gorgeous and unique to your brand.

A SPECIFIC ANSWER TO EACH KIND OF SPECIFIC ISSUEYOU MAY HAVE WITH OUR 4 DIFFERENT TEAMS DEDICATED TOMEDIA® PACK® MUSIC® SPACE®

L O N G TA L L S A L LY WO ME NS WE A R

C I R KL E B Y C A DO GA N

Tall is beautifulwww.longta l lsa l ly.com

FIBRE OPTIC BROADBANDIf you live outside a cable area, we can offer you the right broadband solution. From our zippy Unlimited service, to our Pay As You Go package.

FROM STRONG CONCEPTS GROW BRANDSTHAT COLOUR OUR WORLD.

We create and develop gorgeous brands, with

beautiful thinking, strategy and design, by

challenging the established rules of the market.

Strategy

MORE THAN ANYTHING ELSE, BRAND STRATEGY DRIVES YOUR BUSINESS AND KEEPS IT FOCUSED. Through discussion and research, we’ll work with you to identify the values and narratives your brand represents. Ultimately, these values direct your promotions, the behaviours of staff, and

the whole customer experience. The strategy we develop will govern the long term future of the

brand, while providing a set of behaviours and objectives that can deliver bene�ts in the near term.

Identity

BUT IT ACHIEVES ITS POWER THROUGHTHE FOUNDATION FOR A SUCCESSFUL BRAND, GOOD, STRONG STRATEGY LAYS

WORDS AND STRIKING DESIGN.Of course, logo design just scratches the surface.

Some of the most impactful retail programmes, websites and communications

materials around have been executed by our experienced creative people.

Experience

WE CAN, USING IT TO DIFFERENTIATE CHANNELS MANY AREAS OF CUSTOMER EXPERIENCE AS TODAY, WE DRAW THE BRAND INTO AS

LIKE RETAIL, THE WEB, CUSTOMER LITERATUREAND CUSTOMER SERVICE.

Once you have a compelling and well defined brand,

you need to get it to your customers. Traditionally,

the primary tool for promoting the brand was advertising.

WITH OUR 4 SPECIFIC SERVICES WE CANCREATE MEMORABLE EXPERIENCES

WITH OUR 4 SPECIFIC SERVICES WE CAN CREATE MEMORABLE EXPERIENCES

yourb®and

Give your brandthe identity it deserves

Make your next brandconvention unconventional

Get inside your customers’ heads so that your brand is unforgetable

Wrap your products to driveyour brand performance

WITH OUR 4 SPECIFIC SERVICES WE CAN CREATE MEMORABLE EXPERIENCES

1 YOUR BRAND2 THINKING3 CREATIVITY

How do we work?

We take pride in enhancing everyday products with a touch of class while answering the consumers’ needs and our clients’ expectations.

Therefore, we have 3 guidelines

marketing

creation

refinements

yourb®and

pragmatism

focus

creativity

awareness

innovation

thinking

creative work

strategy

Our client first

Pragmatism, focus and awareness on creativity inour approach to dealing with your requirementsand in our problem solving process

Think concret rather than abstract andapply the right combination of strategy,innovation and creative work

BRAND IS THE COMPANY’S MOST VALUABLE ASSETOur beliefsBrand is the driver of all forms of communicationBrand is a unique and speci�c set of valuesIt’s expression will impact its power of attraction

Strategy

Qualitative research

Quantitive research

Brand audits

Brand strategy

Brand architecture

Brand valuation

Identity

Naming

Visual identity

Written identity

Sonic identity

Motion identity

Guidelines

Experience

Retail

Product brands

Literature systems

Websites & online media

Customer statements

Packaging

Experience

THE FIRST STEP IN BUILDING LOYALTY IS PROVIDING THE PRODUCT THAT YOURCUSTOMERS GET EXCITED BY, OR THE PRODUCT THAT FULFILLS THEIR NEEDS.

Our approach

We create effective and inspiring design for your brand by communicating the essence

and personality in a way that consumers will notice and intuitively understand.

We always develop our projects with passion and love, and are proud

of what we create. We are brand experts and leverage your brand values to guide

our creative work and realise the power of your brand.

We are driven to break boundaries and exceed your expectations at every turn.

EXCEEDING EXPECTATIONS.

London Buenos Aires

THANK YOULONDON68 Great Eastern Street EC2A 3JT London UK

BUENOS AIRESNicaragua 6082 - 4to BC1414BWN Capital FederalBuenos Aires, Argentina

m. +44 (0)79 8590 5237 t. +44 (0)20 7739 2762 f. +44 (0)20 8082 5361 skype. tanielondon

www.taniebrand.com

Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn

Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia

Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia

Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella

Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley

Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla

Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah

Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya

Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa

Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah

Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah

Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma

Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana

Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail

Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha

Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie

Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca

Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex

Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina

Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee

Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella

Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia

Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella

Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley

Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla

Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah

Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya

Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa

Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah

Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah

Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey

My life was about to change drastically.

I had two lumpectomies to remove the cancer and a sentinel lymph node biopsy that showed lymph node involvement. The cancer was diagnosed stage 2b. I underwent 4 months of dose dense chemo. This is chemo every two weeks. My first cocktail of chemo was Adriamycin and Cytoxan. My second round of chemo was Taxotere. These drugs were very hard for me to tolerate. I suffered from the usual chemo side effects that included nausea, body aches, shortness of breath, low energy, complete hair loss, extreme swelling and many other unfavorable side effects. I did manage to maintain a positive outlook through out my treatments. On July 7, 2004 I had a bilateral mastectomy and reconstruction. I wanted to prevent any chance of a breast cancer reoccurrence.

Nathaly at age 35, on New Years Eve 2003 found a lump in her left breast...

My life was about to change drastically.

I had two lumpectomies to remove the cancer and a sentinel lymph node biopsy that showed lymph node involvement. The cancer was diagnosed stage 2b. I underwent 4 months of dose dense chemo.

This is chemo every two weeks. My first cocktail of chemo was Adriamycin and Cytoxan. My second round of chemo was Taxotere. These drugs were very hard for me to tolerate.

I suffered from the usual chemo side effects that included nausea, body aches, shortness of breath, low energy, complete hair loss, extreme swelling and many other unfavorable side effects. I did manage to maintain a positive outlook through out my treatments.

I had two lumpectomies to remove the cancer and a sentinel lymph node biopsy that showed lymph node involvement. The cancer was diagnosed stage 2b. I underwent 4 months of dose dense chemo.

This is chemo every two weeks. My first cocktail of chemo was Adriamycin and Cytoxan. My second round of chemo was Taxotere. These drugs were very hard for me to tolerate. I suffered from the usual chemo side effects that included nausea, body aches, shortness of breath, low energy, complete hair loss, extreme swelling and many other unfavorable side effects. I did manage to maintain a positive outlook through out my treatments. On July 7, 2004 I had a bilateral mastectomy and reconstruction. I wanted to prevent any chance of a breast cancer reoccurrence.

My life was about to change drastically.

Natasha at age 32, on New Years Eve 2003 found a lump in her left breast...

Natasha at age 32, on New Years Eve 2003 found a lump in her left breast...

Pink Ribbon, Breast CancerSamsung are growing their support of Breast Cancer across Europe. A master creative has been developed in the UK that will be used by all Samsung subsidiaries across Europe for all Breast Cancer awareness and advertising.

You are today where your thoughtshave brought you, you will be tomorrowwhere your thoughts take you.

morethantalk Nicole Kidman

A M B A S S A D O R

Pink Ribbon, Breast CancerSamsung are growing their support of Breast Cancer across Europe. A master creative has been developed in the UK that will be used by all Samsung subsidiaries across Europe for all Breast Cancer awareness and advertising.

My life was about to change drastically.

EssenceThis brand book is intended:

Why a Brand Book?

These pages describe how to bring “more then talk” to life through copy and visual design.

They set forth a tone of voice and look and feel that is unique to the category, ownable by Samsung, and flexible for use across all communication touch points and GEOs.

Following these guidelines will help ensure that all of our communications consistently and powerfully express the essenceof “more then talk”

www.artnetwork.com

www.artnetwork.com

www.artnetwork.com

www.artnetwork.com

Thema _ Le Bouquet Africain 28 08 2008 _ Concept 5

Thema _ Le Bouquet Africain 28 08 2008 _ Concept 5

www.artnetwork.com