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Tango, Samba and Mariachis: The Latin America Mobile Market
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Transcript of Tango, Samba and Mariachis: The Latin America Mobile Market
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The Latin American Mobile Market
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What is
Latin America?
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Smartphone Penetration
http://www.worldpopulationstatistics.comBase: Total Population
Argentina: 12,988 million
Brazil: 55,809 million
Mexico: 43,441 million
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Internet Usage (mobile)
%
Country
Daily
0
25
Argentina Brazil Mexico
50
75
100
Base: Smartphone Ownershttp://www.worldpopulationstatistics.com
95 86 97
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Base: Smartphone Ownershttp://www.worldpopulationstatistics.com
Activities on Smartphones (used last 7 days)
%
Country
0
25
Argentina Brazil México
50
75
100Used an app
Browsed the internet
Purchased a product
Accessed a social network
Downloaded or bought apps or else
Played games
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Base: Smartphone Owners
In Mexico, more than 40% of Smartphones users play games on their mobile.
In Brazil, more than 40% browse the internet in their phones.
In Argentina, more than 55% access a social network on their cell.
Base: Smartphone owners
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But do they play?
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MILLIONSOF
PEOPLE
2013 Global Market Reportwww.newzoo.com
Global Populations vs Gamers (2013)
NAM0
200
400
600
800
1000
1200
Total Population Online Population Active Gamers
West Europe LATAM APAC (others)
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Source: http://www.applift.com/The-Global-Mobile-Games-Market.pdf
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Source: RocknRoll Game StudiosLATAM Smartphone Game Publisher
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Most of the studios do“WORK FOR HIRE” jobs
for US and European companies.
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300
37%
Small and mid size studios
Try to developtheir own original IP game
22%Gets any external help
15% Have any contactwith a publisher
5%Gets a publishingdeal
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Source: RocknRoll Game StudiosLATAM Smartphone Game Publisher
3% Gets featuredin the app store
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And some of them even manage to get awards and work
with top worldwide brands.
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Next Big Thing?