Tangled Marketing

The Apps Vera

Product

• Product –The Apps -Themes, - Skins, - Games -Songs. -DVDs, -CDs

The Apps

• Game- Tangled

• Songs- I see the light• Theme- Tangled

• Skins- Tangled

Geographic• In this case, the prerequisite of my product is internet.

It’s mean the person who buy them must have internet first. This is decide whoever buy them must in the area that have network connections.

• our target market in geographic is the area that with network connections. (Most important).

• Maybe in urban market • Maybe in suburban market• Maybe in rural market. • More technological. The person who has a phone and has

one computer in home what are use our product necessary.

• Computers and phones are the place where people use my product.

Tangled

Psychographics• When people watched “Tangled,” they will have deep

impression of the characters—might be the princess Rapunzel, the handsome boy Flynn Rider, the strange house Maximus and lizard Pascal. When people finished watching, they perhaps love one of the character and want some products has related to the movie and the character.

• This is called “TV effect”. In English – “spinoff.” • These kind of products are base on “hot

degrees.”(people’s the extent of love). --Fads.• Teenagers.

Demographics

Age- Very important; our product is more recreational, and our target market are for the person who like playing and enjoy their leisure. Most them are Pre-customers(0-9),Allowance customers(10-15), Youth market(16-19).

Gender-Not important; Both girl and boy are like play.

Family life cycle-important; our target market are children, so their parents will pay for the product for them.(Maybe the product are phones). We should make sure our product are health and motivated.

Income level-important; Middle level; these are technological products, the consumers must have some technology things as first step.

Ethnicity and culture- Not important; almost every teenager love to play.

Marketing Mix

Product• Internet!!! • App store, Blackberry App World

and official website of Tangled.

–The Apps -Themes, - Skins, - Games -Songs. -DVDs, CDs

Service-- The download. (maybe like app store)

Place

Tangled

Pricing Promotion• The internet is the fastest way to promotion.• We can hold ad on some hot website.• we can have deal with App

store and Blackberry App world, etc. Let them help us send message to who have Iphone or blackberry, maybe like show roll news when people play games.

Middle

Conclusion

• Product-The Apps• Consumers- Children; people who like recreational products;

have a phone or one computer in their home, and most important is they live in network connections area.

• “TV effects”-people pay attention the latest news.

• Age-teenagers• Income level-middle; parents pay for them.

Thank you!The download address--

http://www.waltdisneystudiosawards.com/tangled/photos.php