Taming the Chaos: Digital Marketing Overview for Manufacturers
Taming Information Chaos with the Power of 2.0
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FACULTY OF EDUCATION
1-3 September 2011
Taming Information Chaos with the Power of 2.0 Judy O’Connell
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What is our digital world like?
http://flic.kr/p/PYoqvhttp://flic.kr/p/kLURu http://flic.kr/p/6V86gv
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6th August, 1996
?
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No
memory of a time
without the Internet
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Born into an
era that is changing
their literacy and
information encounters
cc licensed ( BY ) flickr photo by woodleywonderworks: http://flickr.com/photos/wwworks/2102790208/
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Tim’s inspiration for the world wide web
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Now we have an information ecology that is conducive to knowledge flow between
content and digital connections
http://www.flickr.com/photos/cdm/54246114/
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Our knowledge
encountersare
revolutionised
cc licensed ( BY ) flickr photo by Pink Sherbet Photography: http://flickr.com/photos/pinksherbet/4564378252/
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cc licensed ( BY SD ) flickr photo by Ernst Vikne: http://flickr.com/photos/iboy/3447925723/
Children of the digital revolutionhttp://www.abs.gov.au/socialtrends
The most popular use for the internet was educational activities. Educational activities were most
popular among older children
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Horizon Report 2011 K-12 EDITION
Digital literacy is less about tools and more about thinking
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Sense-making and the ability to assess the credibility of information are paramount. Horizon Report 2011 K-12 Edition
Mobile “always connected” devices are the doorways to
the content and social tapestries of the Internet. The vast potential for learning. They embody the convergence of technology and support !exible access to multiple sources of content.
Cloud computing is saving schools money and resources. It has opened
doors for more !exibility, more space, more collaboration, and ultimately, more creative uses of Internet resources for educators to incorporate in their classrooms.
Horizon Report 21st century developments
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Sense-making and the ability to assess the credibility of information are paramount. Horizon Report 2011 K-12 Edition
Horizon Report 21st century developments
Time to adoption Horizon - two to three years
Game-based learningOpen content
Time to adoption Horizon - four to five years
Learning analyticsPersonal Learning Environments
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adaptable
versatile
confident
cc licensed ( BY NC ND ) flickr photo by will_i_be: http://flickr.com/photos/guillaumeseguin/5294641318/
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find
solve
leverage
cc licensed ( BY NC ND ) flickr photo by will_i_be: http://flickr.com/photos/guillaumeseguin/5294641318/
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Need pedagogy for the digital revolution!
Children of the digital revolution
http://flic.kr/p/6fFwb4
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cc licensed ( BY NC ) flickr photo by fd: http://flickr.com/photos/john/249321288/
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The power of 2.0
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What is your digital
adaptability?
How are you learning?
How are they learning because of your learning?
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I’m managing my digital identity.
I’m managing my digitalnetwork.
cc licensed ( BY NC SD ) flickr photo by Ѕolo: http://flickr.com/photos/donsolo/2933197179/
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reveal digital information capabilities embedded in your pedagogical
approach
cc licensed ( BY NC ) flickr photo by Pulpolux !!!: http://flickr.com/photos/pulpolux/5932021007/
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reveal digital information capabilities embedded in your pedagogical
approach
cc licensed ( BY NC ) flickr photo by Pulpolux !!!: http://flickr.com/photos/pulpolux/5932021007/
PLEI’ll show you mine, if you’ll show me yours!
The goal is for students to have real choice!
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The value-add is in the
coaching and
troubleshooting
when students are
applying their learning,
and in challenging
students to apply their
thinking to hands-on
learning by
doing and working in
teams.
The flipped classroom
http://thefischbowl.blogspot.com/
Karl Fisch
cc licensed ( BY ) flickr photo by clevercupcakes: http://flickr.com/photos/clevercupcakes/4397152402/
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they need a range of reading and information options
delivered via all manner of media and digital devices
cc licensed ( BY ) flickr photo by ClickFlashPhotos / Nicki Varkevisser: http://flickr.com/photos/clickflashphotos/3450592233/
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they need to know how to juxtapose text, sound, media and social connections in real time
27cc licensed ( BY NC ND ) flickr photo by I_am_Joey_H: hBp://flickr.com/photos/rockjammer/3873326994/
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they need to know how to filter, then mix and match what they see, hear and experience - to build personal knowledge and understanding.
cc licensed ( BY ) flickr photo by Giuseppe Bognanni: hBp://flickr.com/photos/79286287@N00/215951891/
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information literacy action happens wherever they read and interpret the world
29cc licensed ( BY ) flickr photo by Spree2010: hBp://flickr.com/photos/spree2010/4930763550/
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learning today requires that teachers understand reading and information seeking in a connected world....
cc licensed ( BY NC SD ) flickr photo by Always Bë Cool: hBp://flickr.com/photos/alwaysbecool/4828439402/
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I’m managing my information?
I’m managing my knowledgework?
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?Our computer to their brain
cc licensed ( BY NC SD ) flickr photo by Daniel*1977: http://flickr.com/photos/didmyself/3076465113/
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cc licensed ( BY ) flickr photo by Mykl Roventine: http://flickr.com/photos/myklroventine/3867744073/
Rich choices need explanation
There is a large opportunity cost for schools whose teachers are not fully aware and fully equipped searchers
and managers of information.
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Does anyone know of any good online videos showing beginner debating, suitable for Year 7 students? I'm thinking of Youtube, Teachertube etc.
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cc licensed ( BY NC ) flickr photo by fd: http://flickr.com/photos/john/249321288/
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Context for action
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Our widgets, portals, Apps, tags, feeds and aggregators provide us with our tools of trade
for information curation.
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‣ Facilitate and inspire student learning and creativity
‣ Design and develop digital-age learning experiences and
assessments
‣ Design and develop digital-age learning experiences and
assessments
‣ Model digital-age work and learning
‣ Promote and model digital citizenship and responsibility
‣ Engage in professional growth and leadership
Performance Indicators for Teachers
cc licensed ( BY NC SD ) flickr photo by pietroizzo: http://flickr.com/photos/pietroizzo/2034681616/
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Information curation & dissemination
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cc licensed flickr photo by assbach: http://flickr.com/photos/assbach/253218488/
Gather
Seek Follow
Explore
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http://delicious.com/hrheingold/crap_detection
‘crap’ detectioncc licensed flickr photo by selva: http://flickr.com/photos/selva/23816545/
Information labyrinth
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cc licensed flickr photo by Howard▼Gees: http://flickr.com/photos/cyberslayer/952153409/
rapidly navigate information pathways to construct
knowledge
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While the web can provide excellent sources of information, the amount of relevant information found on the web depends on the quality of searching, the sources used (not just search
engines) and the time available for searching.
cc licensed ( BY ) flickr photo by woodleywonderworks: http://flickr.com/photos/wwworks/2786242106/
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•ask good questions in order to get good answers
• access and acquire material from the appropriate digital
information sources
• analyze the raw material to distinguish value, bias, and
re-usable information
• apply the knowledge within a real-world problem or
simulation
• and assess the process and the product.
Information Fluency
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http://bit.ly/informationfluency
Information Fluency
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49cc licensed ( BY NC ) flickr photo by Cayusa: hBp://flickr.com/photos/cayusa/1444806159/
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..... because your knowledge and my
knowledge, based on what search
results we are served, may be very
different from each other.Siva Vaidhyanathan in The Googlization of Everything,
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New developments in search, such as Google
instant (that shows results as you type) have
both enhanced & hindered the information
seeking habits of students by responding quickly
to search terms, and so making keyword
customization seem less relevant.
cc licensed ( BY NC SD ) flickr photo by Always Bë Cool: http://flickr.com/photos/alwaysbecool/2871346522/
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How do you keep going without Google Wonder wheel?
cc licensed ( BY NC ) flickr photo by vgm8383: http://flickr.com/photos/vgm8383/2330598837/
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Quintura – A Keyword Cloud Alternative to the Wheel
Use Google’s Related Search
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This offers a greater range of keywords than using the ‘default’ related keywords that normally appear at the bottom of your search result page.
Use Google’s Related Search
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Carrot cluster
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Search-cube
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Good information fluency means guiding your students to the smartest search tools for the job.
cc licensed ( BY ) flickr photo by tarotastic: http://flickr.com/photos/tjt195/509241247/
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Pandia All-in-One List of Search Engines
cc licensed flickr photo by 姒儿喵喵: http://flickr.com/photos/crystaljingsr/3915512820/
cc licensed Hooded Fang*: http://flickr.com/photos/hoodedfang/2874263963/
http://www.pandia.com/powersearch/index.html
Kids & Teens Meta Search
Power Search
http://www.pandia.com/index.html
Subscribe to search engine news
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Picking the right tool
cc licensed flickr photo by Stéfan: http://flickr.com/photos/st3f4n/3951143570/
http://bit.ly/knowledge2
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We have a new information
environment that is demanding more
extensive information literacy capabilities.
cc licensed ( BY ND ) flickr photo by HikingArtist.com: http://flickr.com/photos/hikingartist/4193332430/
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The Ethnographic Research in Illinois Academic Libraries (ERIAL) Project, a two-year study of the student research process involving five US universities, included extensive interviews with students, librarians and other academics in an effort to better understand 21st Century student research habits.
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“The students surveyed often looked in
journals or databases unsuited to their field of
study and displayed a poor understanding of
how to refine search results”.
“While the interface of Google and other similar search engines might
be more intuitive, what’s going on behind the scenes isn’t intuitive at all,
and very few students had a clear conception of how search engines
work. This lack of understanding compounds the problem of building an
effective search strategy.”
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By showing our students how to connect a
database information repository (such as
EBSCO, Gale, or JStor) or a local library
service with Google Scholar, we are helping
students broaden the scope of their information
seeking, while at the same time refining the
quality of the information response.
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alsoGoogle Scholar Alerts
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When a technology focus subverts students’
conversation and development of critical
thinking skills (and their ability to evaluate and
analyse the information at hand), the mental
processes that change knowledge from
information to concept are not learned.
Bomar, S. (2010). A School-Wide Instructional Framework for Evaluating Sources. Knowledge Quest, 38(3),
72-75.
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RSS topic and journal alerts
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Re-think what ‘collection’ of information means,
thereby supporting personalized and collaborative
information seeking and knowledge conversations. cc licensed ( BY NC SD ) flickr photo by Pricklebush: http://flickr.com/photos/pricklebush/224674200/
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Content exploration and learning demands a mix-and-match approach.
Search strategiesEvaluation strategiesCritical thinking and problem solvingNetworked conversation & collaborationCloud computing environmentsEthical use and production of informationInformation curation of personal & distributed knowledge.
cc licensed ( BY NC SD ) flickr photo by Paco CT: http://flickr.com/photos/paco_calvino/509970213/
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Essential tools for
teachers
cc licensed ( BY ) flickr photo by Pink Sherbet Photography: http://flickr.com/photos/pinksherbet/4564378252/
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Pick your tool
http://bit.ly/digitaltoolbox
http://sdst.libguides.com/newtools
http://sdst.libguides.com/researchtools
http://cooltoolsforschools.wikispaces.com/
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79
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http://www.scoop.it/t/digital-citizenship-in-schools
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Creative Commons & Attribution
cc licensed ( BY NC ) flickr photo by Sebastián-Dario: http://flickr.com/photos/sebastian-silva/2814884869/
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cc licensed ( BY NC ) flickr photo by fd: http://flickr.com/photos/john/249321288/
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Taming information
chaos
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Microblogging
Social bookmarking and tagging
Collaborative writing
Information management – e.g. Zotero, Endnote, Easybib
Information capture on multiple devices – e.g. Evernote
Library resources, databases all used for information
collection, RSS topic and journal alerts, and compatible
with research organisation tools
Aggregators and start pages
Online storage for access across multiple platforms
Taming information chaos
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It’s not information overload....it’s filter failure!
cc licensed ( BY NC ) flickr photo by bourgeoisbee: http://flickr.com/photos/bourgeoisbee/2298587898/
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Choose the right tool to re-frame information collection as highly flexible and collaborative information and
knowledge conversations, while also facilitating information organisation.
cc licensed ( BY ) flickr photo by Pink Sherbet Photography: http://flickr.com/photos/pinksherbet/3387327059/
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Technology and online integration can facilitate critical thinking, creativity and knowledgeable actions, rather
than merely being a skills activity.
cc licensed ( BY ) flickr photo by Pink Sherbet Photography: http://flickr.com/photos/pinksherbet/3387387075/
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Re-think information collection to become highly
flexible and collaborative forms of information
organization and dissemination.cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
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Query, browse, gather, curate and share information from many sources.
cc licensed ( BY NC SD ) flickr photo by Paco CT: http://flickr.com/photos/paco_calvino/509970213/
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cc licensed flickr photo by Stéfan: http://flickr.com/photos/st3f4n/3951143570/
release a passion for research
cc licensed ( BY ) flickr photo by woodleywonderworks: http://flickr.com/photos/wwworks/2397012858/
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Our connections are everything!
cc licensed ( BY NC SD ) flickr photo by greekadman: h>p://flickr.com/photos/papazimouris/346630496/
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heyjudeonline
Judy O’Connell
http://heyjude.wordpress.com
Judy O’Connell
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