Tame the Wild, Wild Web Library.Next Campaign Wednesday, October 26, 2011 10:30 AM Donci Bardash,...
-
Upload
allison-bailey -
Category
Documents
-
view
214 -
download
1
Transcript of Tame the Wild, Wild Web Library.Next Campaign Wednesday, October 26, 2011 10:30 AM Donci Bardash,...
Tame the Wild, Wild WebLibrary.Next Campaign
Wednesday, October 26, 201110:30 AM
Donci Bardash, BTOP Project DirectorMontana State Library
Today’s Agenda• Campaign Purpose & Messages• TV Ads• Radio Ads• Bookmarks• Table Toppers• Palm Cards• Banners• Thumb Drive• Website • Open Houses & Events• Slide Shows & Power Points• Custom Materials• Coordinating with Partners• Q & A
Purpose & Messages1. To increase awareness of computer and Internet resources available at local libraries (including partner resources)2. To position library Internet access as vital to residents and communities3. To re-establish the important role libraries play within a community
* Social Marketing, not “product-specific”
Refer to the comprehensive outreach plan for more
information.
Bookmarks
Elementary Version
only
General Population
Strategy: Distribute inside and outside of your library.
• Provide to your “friends” for distribution• Pass out at events and presentations
Bookmarks have been sent directly to your local elementary and high schools, as well as offices of public assistance, workforce (job service) offices, and regional self-help law centers.
Table Toppers
Strategy: Distribute outside of library. Customize back to advertise your library or workshops.
• Senior Centers• Coffee Shops• Restaurants• Schools
Table Toppers have been sent directly to AARP, offices of public assistance, workforce (job service) offices, regional self-help law centers, and the state law library.
Provided to some libraries
Palm Cards
Strategy: Distribute outside of library• Pass out at events and presentations• Schools, senior centers, restaurants, motels
Palm cards have been sent directly to AARP, offices of public assistance, workforce (job service) offices, regional self-help law centers, and the state law library.
Banners
Retractable stands:Place the stands outside of the library main entrance and take them along with you to events
Customize your banner to promote
upcoming workshops or events
Digital Banners & Thumb Drives
Digital Banner:Add to your website or Facebook page as a quick link to www.MTlibrarynext.org
Thumb Drives:Pre-loaded with popular Internet hyperlinks. Pass out to patrons attending workshops. A handful have been provided to each self-help law office, as well as the law library.
Website
Test Site
Audience: Montanans who see TV and hear radio ads, primarily surfed while at home and
on mobile devices
Goals: Steer them to local libraries, get the mass message out, create a “buzz”
Open Houses & Events
• Checklist on BTOP site• Can customize newspaper ad to
promote events & workshops• MSL will promote amongst partners
but needs advance notice
PresentationsStrategy: Promote library services to local chambers of commerce, senior centers, local teachers, etc.•PowerPoint Template available on BTOP website•Highlight local technology workshops•Promote events•Raise awareness of new equipment, broadband speeds, and statewide services (such as HomeworkMT)
Contact
Donci [email protected]
406-444-0223
Materialswww.msl.mt.gov/btop
Materials will be available online by 10/31/2011