Tamar m christmas
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© TAMAR 2013 This Tamar mChristmas infographic brings together key metrics and vital stats that all ecommerce professionals should be aware of. John Lewis is one retailer that is fully preparing for a mobile Christmas with over half of site visits on Christmas Day expected to be using a mobile device. SOURCE: WWW.SMARTINSIGHTS.COM m C H R I S T M A S THE MOBILE CHRISTMAS PRESENCE SOURCE: WWW.INTERNETRETAILING.NET © TAMAR 2013 SOURCE: WWW.ONBILE.COM SOURCE: WWW.INTERNETRETAILING.NET 26 DECEMBER 88.6% DESKTOP [ 2.3% CONVERSION ] 11.4% MOBILE/TABLET 82.6% DESKTOP 17.4% MOBILE/TABLET 79% DESKTOP 21% MOBILE/TABLET MOBILE 5.4% [ 0.5% CONVERSION ] TABLET 6% [ 1.8% CONVERSION ] C h r i s t m a s V i s i t s DESKTOP VS MOBILE GLOBAL 25 DECEMBER C h r i s t m a s S h o i n g APP VS BROWSER GLOBAL 26/12/2012 920,000 VISITED JOHNLEWIS.COM 26/12/2013 1 MILLION EXPECTED VISITS TO JOHNLEWIS.COM 25/12/2012 50% OF VISITS CAME FROM MOBILE 25/12/2012 9PM BUSIEST TIME C h r i s t m a s S h o i n g ONLINE CONSUMERS 25% FEEL THAT ONLINE SHOPPING IS BETTER AT CHRISTMAS TIME 42% FEEL THAT THE INSTORE EXPERIENCE GOES DOWN HILL AT CHRISTMAS 97% PLAN TO SHOP ONLINE THIS CHRISTMAS 48% LIKELY TO DO ATLEAST HALF THEIR CHRISTMAS SHOPPING ONLINE Q1/2012 Q3/2012 Q1/2013 C h r i s t m a s P e a ks BUSIEST PERIODS FOR MOBILES C h r i s t m a s L i s t s MOST POPULAR SALES ON MOBILE GLOBAL MOBILE 10.4% [ 0.8% CONVERSION ] TABLET 10.6% [ 2.6% CONVERSION ] HIGHER CONVERSION ON TABLETS THAN DESKTOPS 17% TRAVEL 16% APPAREL 15% FOOD & DRINK 11% TOYS & GAMES 8% HOME GOODS 4% SPORTING GOODS 4% BOOKS 3% JEWELRY 11% ELECTRONICS APP BROWSER 78% SMARTPHONE 22% SMARTPHONE APP BROWSER 44% TABLET 56% TABLET SOURCE: WWW.COMSCOREDATAMINE.COM (USA)
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Transcript of Tamar m christmas
© TAMAR 2013
This Tamar mChristmas infographic brings together key metrics and vital stats that all ecommerce professionals should be aware of. John Lewis is one retailer that is fully preparing for a mobile Christmas with over half of site visits on Christmas Day expected to be using a mobile device.
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mCHRISTMASTHE MOBILE
CHRISTMAS PRESENCE
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© TAMAR 2013
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WW
.ON
BILE.COM
SO
URCE:
WW
W.IN
TERNETRETA
ILING
.NET
26DECEMBER
88.6%DESKTOP[ 2.3% CONVERSION ]
11.4%MOBILE/TABLET
82.6%DESKTOP17.4%
MOBILE/TABLET
79%DESKTOP21%
MOBILE/TABLET
MOBILE
5.4%[ 0.5% CONVERSION ]
TABLET
6%[ 1.8% CONVERSION ]
Christmas VisitsDESKTOP VS MOBILE
GLOBAL
25DECEMBER
Christmas Sho�ingAPP VS BROWSER
GLOBAL
26/12/2012
920,000VISITED JOHNLEWIS.COM 26/12/2013
1 MILLIONEXPECTED VISITS TO JOHNLEWIS.COM
25/12/2012
50%OF VISITS CAME FROM MOBILE 25/12/2012
9PMBUSIEST TIME
Christmas Sho�ingONLINE
CONSUMERS
25%FEEL THAT ONLINE SHOPPINGIS BETTER AT CHRISTMAS TIME
42%FEEL THAT THE INSTORE EXPERIENCEGOES DOWN HILL AT CHRISTMAS
97%PLAN TO SHOP ONLINE
THIS CHRISTMAS
48%LIKELY TO DO ATLEAST HALFTHEIR CHRISTMAS SHOPPINGONLINE
Q1/2012
Q3/2012
Q1/2013
Christmas PeaksBUSIEST PERIODS
FOR MOBILES
Christmas ListsMOST POPULAR
SALES ON MOBILE
GLOBAL
MOBILE
10.4%[ 0.8% CONVERSION ]
TABLET
10.6%[ 2.6% CONVERSION ]
HIGHER CONVERSIONON TABLETS THAN DESKTOPS
17%TRAVEL
16%APPAREL
15%FOOD & DRINK
11%TOYS & GAMES
8%HOMEGOODS
4%SPORTING
GOODS
4%BOOKS
3%JEWELRY
11%ELECTRONICS
APP
BROW
SER
78%SMARTPHONE
22%SMARTPHONE
APP BR
OWSE
R
44%TABLET
56%TABLET
SOU
RCE:W
WW
.COM
SCORED
ATAM
INE.CO
M (U
SA)
