Teemu SeppäläMarketing ManagerAalto Center for Entrepreneurship

Aalto-yliopiston keksinnöt tuloksellisen liiketoiminnan pohjana

Value of IPR for a company

1. Cross licensingcompetitors needyour patents fortheir own products

2. Cost benefitscompetitors will facehigher costs

3. Product differentiationTrade secrets, trademarks etc.

4. Market controlTechnology choices, standards, technologyleadership

5. Royalty incometypically the value ofIPR’s will comethough other means

6. Company valuationEffect on start-upvaluation can besubstantial

© Nokia

A merger of three leading Finnish highereducation institutes: business, art & technology.

Aalto University

Aalto University

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A unique community:• 4,300 faculty and staff, including 300 professors• 20,000 students• 75,000 alumni

Total annual budget 400 million € (2011).

Aalto Center for Entrepreneurship

The four cornerstones of ACE Building successful companies that create jobs and prosperity.

EntrepreneurshipResearch

Entrepreneurship Education

Innovation Servicesand TechnologyTransfer

GrowthVenturing and

Start-Up Services

ACE impacting Aalto Community

Aalto value creation processAalto community /

research

ACCELERATING VENTURES

DRIVING INNOVATIONS

TAKING RISK

ENCOURAGING AND SUPPORTING

INCREASING AWARENESS

Participation of key internal stakeholders in Aalto competence commercialization

Proposal Evaluation Concept development Validation

Start-ups

LicencesIP

Participation

Process phaseAalto community /

research

Department

Inventor / team

ACE team

Roles

Aalto Value Creation Process

Business potential

Feasibility

Intellectualproperty A

alto

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Prop

osal

Eva

luat

ion

Con

cept

dev

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Val

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Start-ups

Licenses

Immaterial Property

Rights

Highlights for ACE 2010Record number of inventions from Aalto.111

2515

Record number of priority patent applications filed by Aalto Researchers.Record number of startups formed from Aalto-based ideas.Strong new partnership with Stanford Technology Ventures and Stockholm School of Entrepreneurship.

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Major new sales of Aalto patents to Finnish industry.

Licensing opportunities

The IP transfer is defined based on- geographical coverage- application areas:

1. Non-exclusive license

2. Exclusive license

3. IP purchase -> all rights transferred

- In most cases Aalto University helps with customer’sR&D by research services

Why startups are important?

90%of new jobs and radical innovations are born in new technologycompanies, startups

Unique OpportunityTIME magazine announced their annual “Best Of 2010” and two Finnish based gaming companies shined on top in the Video Games of the year: Alan Wake” by Remedy Entertainment, and the second place to the mobile game “Angry Birds”, produced by Rovio Mobile. Both have backgrounds from the former Helsinki University of Technology, that was later merged into Aalto University in 2010.

Remedy’s CEO Matias Myllyrinne states:

“The wisdom acquired at Aalto University certainly assisted in building the foundations of our company. Now, we actively follow innovations from Aalto, and scout for fresh talent. There is no doubt in my mind that many new game concepts will come out of Aalto in the future, especially due to the tighter integration of design with technology development.”

Largest VC funding round of recent history in Finland for research-based company went to Beneq (9m€), which relies greatly on Aalto expertise

Highlights from companiesWe see many things in the ecosystem around Aalto that are encouraging:

Aalto startups Rovio and Remedy Entertainment created number 1 and 2 global game titles.

NO:1&2

9M€

3M€ Large funding round to Canatu(3+m€), which is an Aalto spinout (based on Aalto IP)

Elsi TechnologiesElsi safety floor is a new generation monitoring andSecurity system for elderly care.

MultiTouch LtdMultiTouch Ltd manufactures table – and wall-sizedmultitouch displays.

Virtual Air Guitar CompanyVirtual Air Guitar Company is a next generation (Xbox 360, PS3 and PC) game developer.

8ZenRoboticsZenRobotics Ltd., is specializing in robotic recycling technology, which separates raw materials from waste.

Talent Opportunity:Aaltoes EnternshipFor growth oriented Finnish startups aiming at global markets.

2,5 month paid summer internship for students (50/50).

Aaltoes organizes events such as Startup BBQs and keynotes at AaltoVenture Garage with Summer of Startups.

Startups assign a mentor (eg. CEO) to guide the student.

More info http://aaltoes.com/enternship

How can we serve you?Teemu Seppälä, Marketing Manager, +358 50 301 1192http://ace.aalto.fi