Talking of Competition April, 2004. 2 Perceived $5 pricing has many hidden extras – Assisted:...

5
Talking of Competition April, 2004

Transcript of Talking of Competition April, 2004. 2 Perceived $5 pricing has many hidden extras – Assisted:...

Page 1: Talking of Competition April, 2004. 2 Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international ($30) – Changes after departure.

Talking of Competition

April, 2004

Page 2: Talking of Competition April, 2004. 2 Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international ($30) – Changes after departure.

2

• Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international ($30)– Changes after departure ($20 plus airline fee)– Loading negotiated rates ($500 per contract); Profile set up ($2 per profile)

• Primarily a consumer tool repurposed for corporate marketplace– Lacks features (e.g. can't inhibit displaying out-of-policy data or inhibit vendors)– Competes with consumer side for resources– Consumer style marketing tactics (cookies, pop-ups) inherent in site infrastructure

• Can it represent and protect your interests?– No control over GDS functionality– Reputation for poor/arrogant supplier relationships – Hotel content focuses on deals strategic to Expedia; Expedia and Hotels.com

controlling the market and pricing?

• Inflexible– All or nothing model – use it like this or else …

• Microsoft employees use Travelport, NOT Expedia!

Page 3: Talking of Competition April, 2004. 2 Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international ($30) – Changes after departure.

3

• Airline ownership – Airline owners will ultimately work in the best interest of airlines– Is privacy of your corporate and traveler data protected?

• Suitable for corporate travel?– No experience in the space– Questionable fulfillment and service solutions; Outsourced customer service– Consumer tool repurposed for corporate marketplace– Will your employees be protected from spam and pop-ups?

• Survivability?– Rapidly declining inventory status– Questionable if has resources to invest in corporate space– Marginally profitable with questionable business model– Poor relationship with the GDS– Involved in litigation

• Perceived $5 pricing has many hidden extras – $20 assisted; $500 & up for loading of negotiated contracts– Cost to corporation due to poorly enforced travel policy and lack of meaningful reporting

Page 4: Talking of Competition April, 2004. 2 Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international ($30) – Changes after departure.

4

• Perceived $5 pricing has many hidden extras – Assisted ($15.95)– Changes after departure ($30 plus airline fee)

• Uncertain future – Difficulties in technology integration, 3 different code bases– Corporate restructuring, closing of GetThere– Marginally profitable consumer model, money losing corporate model

• Vertically integrated but fulfillment is still undefined and questionable

• Considered by many to be a re-branded version of the consumer site

• Canned Reporting – little if any room for customization

Page 5: Talking of Competition April, 2004. 2 Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international ($30) – Changes after departure.

5

Online Agency Pricing Comparison

Expedia Orbitz Travelocity

Registration $149 No fee No fee

Transaction Fee On-line Air Unassisted (domestic & int’l)

$5 $5 $5

On-line hotel or car unassisted $0 $0 $0

Assisted - Domestic $20 $20 $15.95

Assisted - International $30 $20 $15.95

Hotel & Car (w/o air) w/ telephonic support $10 $20 No fee

Fee for Loading Clients’ Negotiated Rates $500 $500 and up Not available

Changes to Reservation between Departure and Return Date

$20 – plus airline fee No fee – airline fees only

$30 plus airline fees

Non-Expedia air bookings

(I.e. Southwest)

$30 Southwest not available

Southwest not available

Voids $0 $0 $0

VIP Services Add $10 to any interaction

Not available Not available