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The Battle of the Talking Heads:Reviewing cable talk shows
Jim [email protected]/jimmyrey
Analyzing the topic conversations on Fox News, CNN, MSNBC & Comedy Central
Analysis Setup
Details:• Setup in Alterian SM2• Keywords for Major Cable TV Broadcasters• SM2 Category Rules for Topic• English Only• Location Limited to US• 3 Months of Data
Setup in Alterian SM2
Trend Analysis
Analysis:
• Large Volume of Conversation
• Weekly Pattern of Conversation
• Conversation Primarily Driven by Twitter + Social Networks
•Major Spike caused by Glenn Beck event
Daily Volume
Trend Analysis
Analysis:
1. Glenn Beck - 54%2. Jon Stewart - 13%3. Rachel Maddow - 8%4. Stephen Colbert - 7%5. Bill O’Reilly - 7%6. Keith Olbermann - 5%7. Anderson Cooper - 5%8. Wolf Blitzer - 1%
Share of Voice: Ranking the Talking Heads
Trend Analysis
Analysis:
1. Glenn Beck leads the pack once again – As noted on the next slide he is also the most disliked
2. Jon Stewart3. Stephen Colbert4. Rachel Maddow5. Keith Obermann6. Anderson Cooper7. Bill O’Reilly8. Wolf Blitzer
Share of Voice: Ranking the Talking Heads - Who’s Most Loved? (On Twitter)
Trend Analysis
Share of Voice: Ranking the Talking Heads - Who’s Most Hated? (On Twitter)
Analysis:
1. Glenn Beck2. Jon Stewart3. Bill O’Reilly4. Rachel Maddow5. Keith Obermann6. Anderson Cooper7. Stephen Colbert8. Wolf Blitzer
Trend Analysis
Analysis:
• Fox lands at #1 with 62%(Viewership driven predominantly by Glenn Beck)
• Comedy Central is #2 with 20%
• MSNBC is #3 with 12%(Rachael Maddow trumps Keith Obermann)
•CNN is #4 with 6%(As noted by the chart, a distant 4th)
Share of Voice: Fox News vs. CNN vs. MSNBC vs. Comedy Central
Topic Analysis
Analysis:• The Tea Party leads the conversation due to the recent Glenn Beck Rally• Sarah Palin takes 2nd place with a close relationship to discussions about elections and the
Ground Zero Mosque• The mid term primaries rank 3rd
• The Ground Zero Mosque is the 4th most popular topic with a monster lift during the Glenn Beck Rally
• And, surprisingly, Prop 8 (Gay Marriage allowed in California) is in 5th place
Share of Voice Prop 8 vs. Tea Party vs. Ground Zero Mosque vs. Sarah Palin
Trend Analysis
Analysis:
• Fox lands at #1 – hardly a surprise to anyone
• MSNBC is #2 - this is somewhat unexpected
• Comedy Central is #3
•CNN is #4
Share of Voice: Who’s Hating on Obama?
Social Media Channels
Social Media Channels
Analysis: • Microblogs (Twitter + Others) were the most active media type followed by message boards and social networks• From diving into the data there is a huge following on Reddit & Digg as well